December 15, 2022·Issue 407
Bian Cheng, Chairman of Keda Manufacturing:
Even if Keda becomes the leader in the field of ceramic machinery, it can only guarantee that it will not die, but the company's profits are very low, and it will not survive if it does not seek related diversification. But seeking diversification requires both a good vision and trial and error. Keda also experienced five or six failures before it found two or three successful projects in overseas building materials and lithium batteries. The reason why these projects are successful is that each project is a joint-stock system, has equity incentives, and is operated by the most professional people.
Source: Keda Manufacturing 30th Anniversary Celebration
Chen Xianwei, President of Eagle Brand Group:
Companies that have done well in the past few years should do well in the future. First of all, we have been working on the brand line in the early years, and we have established a good company in terms of talents, products, channels, and reputation. In fact, it has been influential in recent years but not fatal. This kind of company is called large and comprehensive, and it has For companies with a certain history, I think there will be no problems in this wave. The other type of companies that I think have opportunities are small and beautiful companies that are highly vertical, companies that value differentiation and do so to the extreme.
Source: Jiaye Culture Media
Li Chengze, Vice President of Marketing of Lin's Home Furnishings:
"Whole home decoration" is indeed a trend in the industry. On the one hand, it is based on the acceptance of consumer demand, and on the other hand, it is also a comprehensive reflection of the company's capabilities. From the analysis of consumers’ purchasing behavior, we know that quick decoration and move-in, reduced selection time, cost, and high cost performance are all consumers’ needs, so the general trend of whole-home decoration is irreversible. Under this trend, manufacturers must integrate based on their own production capabilities. Whether it is a whole home or a complete installation, it is not only an extension of a product, but also an extension of the company's production capabilities and dealers' service capabilities. Of course, whether it is a whole home or a complete installation, the future development of the industry will mainly focus on seizing the market based on consumer pain points, supply chain management capabilities, and dealer landing capabilities.
Source: Home Micro News
Shandong production area: The 22nd China (Zibo) International Ceramics Expo will kick off on December 17
December 15,The Zibo Municipal Government Information Office today organized the third press conference with the theme of "Promoting Ecological Protection and High-Quality Development in the Yellow River Basin" to release to the public the overall situation and highlight activities of the 22nd China (Zibo) International Ceramics Expo. At the press conference, Tang Haijun, Secretary of the Party Committee and Director of Zibo Traditional Industry Development Center, introduced that from December 17th to 20th, the 22nd China (Zibo ) The International Ceramics Expo will once again make its grand debut in Zibo, the ancient capital of Qi State, and Zibo will once again enter the "Ceramics Expo" time.
Source: Dazhong Daily
Sichuan production area: A large number of ceramic tile lines will be shut down for maintenance at the end of December
Recently, when visiting ceramic companies, reporters learned that most large and medium-sized ceramic manufacturers in Sichuan have stopped some ceramic tile production lines. It is expected that by the end of December, most production lines in the production area may stop kilns. Compared with last year, Sichuan ceramic manufacturers' kiln shutdown time for maintenance this year is expected to be about half a month earlier. Starting from November 1, the production lines of some ceramic companies in the Jiajiang production area will be suspended, in principle, reducing production capacity by 50%. The production limit is approximately 40 days, from November 1st to December 10th. Because the production and sales ratio of most ceramic factories this year has dropped significantly compared with last year, the inventory is huge, and the Spring Festival is only about 40 days away, so most of the production lines that have been suspended have not resumed production for the time being. The person in charge of a large ceramic company in Sichuan said that the company will stop production around the 20th of this month, all production lines will be overhauled, and the kiln will be opened after the Spring Festival. However, the sales department's holiday period is expected to be similar to previous years, and the company's inventory is sufficient.
Source: Pottery Information
There are less than 10 enterprises producing 900×1800㎜ large ceramic plates in central China
A few days ago, Hubei Hangrui Ceramics went into full mass production of 900×1800㎜ large plates. According to incomplete statistics, the current manufacturers of products with 900×1800mm specifications in Central China include Jiangxi Gaoan's Roosevelt Ceramics Group, Sun Enterprise Group, Asus Ceramics Group, Ruiyang Ceramics Group, Jincare Ceramics and Yifeng's Wanzhong Ceramics There are less than 10 enterprises, and most of them are mixed with 750×1500㎜ specifications, so it is difficult to achieve special kiln production. Up to now, except for a few ceramic enterprises in Central China's production area that have good production and sales of 900×1800㎜ products, most ceramic enterprises are not optimistic about their production and sales, and they are more supporting the company's regular products.
Source: Ceramic Industry News
Tianan New Materials: Signed the "Supplementary Agreement to the Property Rights Transaction Contract" and related transactions
On December 14, Tianan New Materials announced that the company had reached a supplementary agreement with Guangdong Yingpai Ceramics Group Co., Ltd. regarding the tax commitments made by the company to acquire Yingpai Ceramics. The original agreement between Shiwan Yingpai, Dongyuan Yingpai, Yingpai Technology, Yingpai Trading and their group-managed cooperative companies will be integrated in the first year (i.e. 2022) of Shiwan Town Street, Chancheng District, Foshan City The total amount of tax paid (including tax refund) shall not be less than 80 million yuan. In subsequent years, it must be increased by 20% year by year on the basis of the previous year. If the tax commitment conditions of the corresponding year are not met, the company will The total comprehensive tax payment (including tax refund) of the urban Shiwan Town streets can be used to offset the difference. The supplementary agreement now signed mainly makes supplementary provisions on tax commitments. The assessment of the original tax commitments will be postponed for one year. The total comprehensive tax payment (including tax refund) in 2022 will be no less than 60 million yuan, and the calculation scope of tax entities will be increased.
Source: Zhongcai.com
There have been many cases of bribery in the ceramic industry, with the procurement and marketing sides being the “hardest hit areas”
Acquiring public information revealed that there have been many bribery and bribery cases in the ceramic industry in recent years, including many well-known ceramic companies and their key personnel. The upstream procurement link can be said to be the "hardest hit area" for corruption. In order to promote their products, many suppliers often use unfair competition methods to gain access to factory technical and purchasing personnel. In addition, some ceramic company executives and sales staff paid bribes to others to help them run the company and undertake projects. The deputy general manager of a ceramic company asked the local municipal party committee secretary to provide care in land transfer, ceramic tile sales, etc., and then paid him a bribe of 558,000 yuan in the name of salary payment. Some insiders pointed out, "Ceramic companies generally do not pay attention to supplier management. In addition to causing inequality with the obvious superior buyer attitude, it is also unfairness caused by a large number of human 'operations'."
Source: Taocheng Daily
Marco Polo Holdings won the title of "Guangdong's Top 100 Charity Supporting Enterprises"
Recently, the 2022 "Thousands of Enterprises Helping Thousands of Towns and Thousands of Enterprises Prosperous" organized by the Guangdong Provincial Department of Agriculture and Rural Affairs (Rural Revitalization Bureau) in conjunction with the Provincial Civilization Office, the State-owned Assets Supervision and Administration Commission, the Federation of Industry and Commerce, and the Southern Press and Media Group The results of the selection of typical "village" action models were officially announced. Marco Polo Holdings Co., Ltd. was listed among the “Top 100 Charity Supporting Enterprises in Guangdong”.
Source: Marco Polo PorcelainBrick
Baxter Ceramics’ “Double 12” online event concluded successfully
Recently, Baxter Ceramics’ “Double 12” online event concluded successfully. Since the launch of the event, the Douyin accounts of each online event store have continued to create and publicize, forming obvious sales differentiation from local peer stores. Focusing on the four cores of "publicity, traffic diversion, transaction, and live broadcast", "short video" is used as a powerful tool to enable stores to obtain the "dividends" brought by online channels to varying degrees. It is understood that the event lasted for 21 days, covering 18 provinces, nearly 100 stores, more than 200 videos created, nearly 50 live broadcasts, more than 1 million+ online viewers, and a total exposure of more than 12 million+. Since its launch, it has attracted attention from terminal stores and the same industry.
Source: Baxter Ceramics 1999
Campari Tile's "Double 12 Decisive Battle·Thanksgiving Million Gift" live broadcast lottery ended successfully
At 7 pm on December 12, Campari Tile’s 2022 “Double 12 Decisive Battle · Gratitude Million Gift” live broadcast lottery was grandly launched in the headquarters live broadcast room. In order to thank all dealers for their support and love for Campari, Campari Ceramics held a live online lottery on the occasion of Double 12 with full sincerity and gave away exclusive million-dollar gifts. In addition, Campari Tile Marketing General Manager Pan Lizhao also "spoiled in advance" at the end of the live broadcast that Campari will have surprises for dealers at the end of December.
Source: Campari Tile
Gujia Home Furnishing sells 51% stake in Xibao Home Furnishing to Hengxiang Investment for RMB 161 million
On December 13, Gujia Home Co., Ltd. announced thatGujia Home Furnishing plans to sell 51% of its subsidiary Xibao Home Furnishing for a consideration of 161 million yuan. Gujia Home Furnishing and its wholly-owned subsidiary Hangzhou Gujia Bedding Co., Ltd. plan to sign the "Equity Transfer Agreement Regarding Quanzhou Xibao Home Technology Co., Ltd." with Pingtan Hengxiang Equity Investment Co., Ltd. Gujia Home Furnishing plans to acquire RMB 161 million The company sold its 51% stake in Quanzhou Xibao Home Technology Co., Ltd. to Hengxiang Investment at a price of RMB 1.0 yuan. After this equity sale, the company will no longer hold equity in Xibao Home Furnishing. At the same time, the original actual controllers Liu Longbin, Liu Liangbing, and Liu Guobin planned to pay RMB 50 million in performance commitment compensation to Gujia Home Furnishing.
Source: Financial Industry
Hong Kong-listed company Yijiayipin Home Furnishing Co., Ltd. was canceled its listing status
On December 8, the GEM Listing Review Committee informed Yijiayipin Home Furnishing that regarding the hearing held by the GEM Listing Review Committee on November 29, 2022, theGEM Listing Review Committee decided to maintain the GEM Listing Committee The decision to cancel the company’s listing in accordance with Rule 9.14A of the GEM Listing Rules. Yijiayipin Hong Kong stock market has a market capitalization of HK$83.6366 million, ranking 69th in the household light industry.
Source: Securities Star Hong Kong and US Stocks
American home furnishing retail giant Conn’s net profit fell 236% in the third quarter
Recently, American home furnishing retail giant Conn’s reported its third quarter results. In the three months ended October 31, 2022, Conn’s consolidated revenue was $321.2 million, a decrease of 20.8% from the same period last year. The decrease in revenue was primarily due to a 24.0% decrease in total net sales, a 5.7% decrease in financial expenses and other income, and a 27.0% decrease in same-store sales. Conn’s net loss for the quarter reached US$24.84 million, while net profit for the same period in 2021 was US$18.24 million, a year-on-year decrease of 236%. Conn's interim president and CEO Norm Miller said: "Retail sales remain challenged by macroeconomic headwinds, which will continue to impact people's discretionary spending and lead to rent-to-own (lease-to-own) brand sales fell year-on-year
Source: Home Micro-Observation
Simmons China responds to "bankruptcy" rumors: operating independently, the Chinese market will not be affected
On December 14, Simmons China issued a statement stating that the company had not received any official notification from "SSB Serta-Simmons of the United States" about the online rumors, and the accuracy and authenticity of the relevant information was not yet clear. According to it, Simmons China operates independently in terms of marketing, sales network and financial management. The relevant debt situation or financial behavior of "American SSB Serta-Simmons" will not have any impact on Simmons China. Earlier, according to media reports, Serta Simmons, a large American mattress manufacturer, plans to file for bankruptcy as soon as January 2023. Data shows that Simmons mattresses in the United States have a history of more than 100 years and once became a representative term for mattresses. It exclusively authorizes Shanghai Simmons Mattress Furniture Sales Co., Ltd. and Beijing Simmons Bed in China.Four companies, namely Mattress Furniture Co., Ltd., Shenzhen Simmons Mattress Furniture Co., Ltd., and Simmons Mattress Furniture (Suzhou) Co., Ltd., produce and sell products.
Source: Leju Finance
Interior Design Vocational Skill Level Certificate (Advanced) training was successfully held
From December 3 to 7, the China Interior Decoration Association successfully held the "2022 Interior Design Vocational Skills Certificate (Advanced) Training" online. More than 400 professional teachers across the country participated in this training. This online course for interior design professional skill level certificate (advanced) training lasts for 5 days. The association has organized excellent academic experts and industry celebrities to teach. It will use expert explanations, case analysis, cutting-edge sharing and online Q&A. , arranged content such as sharing by industry experts, interpretation of certificate standards, analysis of design cases, explanation of design skills and specifications, teaching and application of design majors, pre-exam training exercises and Q&A, etc., which will focus on the teaching of Interior Design Vocational Skill Level Certificate (Advanced) Provide teaching and guidance in aspects such as assessment and assessment. On December 7, more than 400 participating teachers took the interior design professional skills level certificate (advanced) assessment through the online examination system and successfully completed the established training and assessment tasks.
Source: China Interior Decoration Association
2023 Customization Industry Design Intelligent Manufacturing Upgrade Conference and Diamond VIP2.0 Press Conference were successfully held
On December 9, the 2023 Customization Industry Design Intelligent Manufacturing Upgrade Conference and Diamond VIP2.0 Press Conference were held online. At this conference, Kujiale released the "2022 Customization Industry Trend Observation" report, which also brought a comprehensive upgrade of Kujiale's design marketing and design intelligent manufacturing capabilities. We also joined hands with regional leading and emerging companies to share their practical experiences and mental journeys, and jointly explore the underlying logic of the high-quality development of customized home furnishing companies "from one million to one hundred million."
Source: Dongfeng.com
Huarong Jingxin Decoration Engineering Co., Ltd. has added serious illegal information
According to news on December 8, Huarong Jingxin Decoration Engineering Co., Ltd. was included in the list of seriously illegal and untrustworthy enterprises by the Hunan Provincial Administration for Market Regulation. The reason for the inclusion was that it had not performed relevant obligations after being included in the list of abnormal operations for three years. Data shows that Huarong Jingxin Decoration Engineering Co., Ltd. was established on August 18, 2016, and its business scope includes interior decoration, decoration design, and construction.
Source: Flush Finance
Research report on the development status of the building materials and home furnishing market in 2022 is released
On December 9, the development status of the building materials and home furnishing market in 2022The investigation report was officially released. The report shows that the increase in the number of stores in 2022 will account for 18.32% compared with the previous year, which is about double that of 2021; the decrease in the number of stores in 2022 will account for 29.01%, which is about double that of 2021. Compared with last year, the number of store brands in 2022 increased by 29.01% and decreased by 51.91%. Compared with the previous year, the number of store brands in 2021 increased by 47.44% and decreased by 26.28%. In 2022, the proportion of companies with a store occupancy rate of more than 70% will account for 88.55%, a decrease from 92% last year; among them, the proportion of companies with an occupancy rate of more than 90% has dropped significantly, and the proportion of 70-90% has increased significantly. , indicating that the store occupancy rate will show an overall downward trend in 2022.
Source: Home Furnishing Market
The top 50 single stores of national building materials and home furnishing stores in 2022 are released
On December 13, the Home Building Materials Market Committee of the China Building Materials Circulation Association released the "Top 50 Single Stores, Top 10 Wholesale Markets, and Top 50 Employment Attractions of National Building Materials and Home Furnishing Stores in 2022". The specific list is as follows:
Source: 77 degrees
Suning.com’s Double 12 custom cabinet category increased by 61% year-on-year, and home decoration shipments increased compared with the same period last year
On December 12, Suning.com upgraded its free storage service for large-sized and safe-fitting home appliances and furniture products. Consumers can customize exclusive delivery times according to their own needs, and can store them free of charge for up to 365 days. This upgrade of free storage services for home appliances and furniture will mainly meet the needs of consumers to "lock in" new products, best-selling products, and promotional offers in advance during the renovation of new homes and renovation of old homes before they are completed. Data shows that during Double Twelve, consumption of home appliances and furniture on Suning.com increased by 53% overall. Sales of large-screen color TVs increased by 64% month-on-month, and customized cabinets increased by 61% year-on-year. . Suning.com's home improvement shipments have increased compared with the same period last year, and demand for after-sales services such as "delayed delivery", "free storage" and "all-in-one delivery and installation" has increased.
Source: Securities Star
Real estate companies are keen on "domestic guarantees and overseas loans", which is expected to improve the overseas financing environment
Following Longfor Group’s previous official announcement that it had received a 700 million yuan “domestic guarantee and overseas loan” from Bank of China, it was recently reported that Industrial and Commercial Bank of China plans to acquire Country GardenProviding "domestic guarantee and overseas loan" business, the loan scale is initially set at US$300 million, and the specific amount has yet to be finalized. Recently, at the request of regulatory agencies, the four major state-owned banks have supported overseas financing of real estate companies through cross-border credit enhancement through domestic guarantees and overseas loan business, which will help alleviate the financial pressure of relevant real estate companies overseas and help real estate companies repay overseas debts as agreed.
Source: Zhongfang.com
Zhengzhou: Appropriately adjust the housing purchase restriction policy and support group purchases of commercial housing for sale
On December 11, the Zhengzhou Commercial Housing Group Purchase Fair opened at the Zhengzhou Haima Park Marketing Center. At the opening ceremony, the Zhengzhou Municipal Housing Security and Real Estate Administration Bureau introduced the government's relevant policies to support the stable and healthy development of the real estate market: moderately adjust the housing purchase restriction policy to further meet residents' reasonable housing needs and promote a virtuous cycle and healthy development of Zhengzhou's real estate industry; support Group purchase of commercial housing for sale. Support emerging industrial units, scientific research institutions, industrial parks, colleges and universities, enterprises and institutions and other units to centrally purchase commercial housing in groups to solve the housing problem of employees. Group-purchased houses must be existing or quasi-existing houses (completed and delivered within one year) with all the "five certificates". There are varying degrees of benefits in terms of down payment ratio, deed tax subsidies, provident fund loans, etc. At the same time, real estate development companies are encouraged to provide more discounts. It is understood that from January to November 2022, the sales area of commercial residential buildings in Zhengzhou was 4.2 million square meters, a year-on-year decrease of 52%. Since the second half of the year, the phenomenon of both market volume and price has become more obvious, and the transaction scale of commercial residential buildings has continued It has declined month-on-month in five months. In November, the sales area of commercial residential buildings was 12.66 square meters, reaching the lowest value in a single month during the year, a year-on-year decrease of nearly 80%.
Source: Guanguan.com
Poly Development completed the issuance of the sixth corporate bond in 2022, with an issuance scale of 1.5 billion yuan
On December 15, Poly Development Holding Group Co., Ltd. announced the results of the 2022 public issuance of corporate bonds (sixth phase) to professional institutional investors. It is understood that the issuance of Poly Development’s sixth corporate bond in 2022 ended on December 14. The final issuance scale was 1.5 billion yuan, of which the issuance scale of type one was 1.5 billion yuan, with a coupon rate of 1.5 billion yuan. It is 2.30%; variety two has not been issued. It is reported that the first variety is abbreviated as 22 Poly 11, code is 138718, and has a term of 5 years, with the issuer’s redemption option at the end of the third year, the issuer’s option to adjust the coupon rate and the investor’s sell-back option.
Source: Guanguan.com
