Good news
Recently, the list of winners of the third (2022) Chancheng District Government Quality Award and Nomination Award was announced. Foshan Shiwan Yingpai Ceramics Co., Ltd., a subsidiary of Yingpai Group, won the "Third Chancheng District Government Quality Award”. This is the first time that Yingpai Group has won the district government quality award. It is an authoritative recognition of Yingpai Group's comprehensive strength, management level, development quality and brand influence. It is also a high degree of recognition of Yingpai Group's comprehensive promotion of outstanding performance management results.
As the highest quality honor established by the Chancheng District Government, the District Government Quality Award has set a high threshold. In addition to hard indicators such as corporate performance and social contribution, it also requires the technology and quality indicators of the company's leading products to reach international or international standards. Domestic advanced level. The fact that Eagle Brand can win this award is also a full affirmation of Eagle Brand’s unremitting efforts and achievements over the years. Yingpai Group introduced the performance excellence model in 2017. Through internal training, implementation, evaluation, award application, on-site review, continuous improvement, etc., it has built a performance excellence management system that focuses on product and service quality to corporate operation quality. Yingpai integrates the concepts and methods of excellent performance management into corporate operations, step by step. The process of applying for the award is actually the process of Yingpai achieving perfection and pursuing excellence.
New Eagle Brand New Mechanism
Chairman Wu Qichao explained Eagle Brand business at the group's strategic development planning meeting
In August 2021, the listed company Tianan New Materials completed the acquisition of Eagle Brand. Eagle Brand was converted from a state-owned enterprise to a mixed-ownership private enterprise, fully releasing the cultural power, brand power and resource power accumulated by Eagle Brand over the past 47 years. The company's operating mechanism has also been adjusted accordingly, and a board of directors with Wu Qichao as chairman has been established. Under the guidance of the company's board of directors, the management with President Chen Xianwei as the core has adjusted the organizational structure, business model and reward mechanism, and has paid close attention to refined management and risk control. In the cold winter of the industry in the past year or so, Eagle Brand has developed steadily. Zhongqiu Jin has embarked on the path of pan-home development with Eagle brand characteristics!
NewEagle Brand New Culture
In the process of integration with its parent company Tianan New Materials, Eagle Brand has determined a new corporate culture based on the company's pan-home development strategy. Xinying brand takes "Let everyone enjoy a healthy and beautiful home life" as its mission, "Centennial brand, industry benchmark" as its vision, "Open, With the core values of "honesty, fairness, and altruism", we have created a highly innovative and combative Eagle team, attracting countless outstanding talents to join the team, and also attracting many outstanding dealers and industry leaders to discuss cooperation.
Chairman Wu Qichao explains the corporate culture of New Eagle Brand
New Eagle New Strategy
Eagle Brand has always adhered to the development direction of benefiting the country and the people. The new strategy is based on the ceramic industry, taking the Eagle Life Center and Eagle Renovation Home as the points to develop into multi-category integration. Committed to becoming a first-class domestic brand Provider and service provider of overall healthy living solutions. The development of healthy human settlements is an inherent need to comprehensively promote the high-quality development of Yingpai. Therefore, with the support of Tianan's new material technology, the WELL health standard of "visible health and deliverable appearance" that Eagle Brand strives to create is exactly a long-term strategic investment to realize corporate value.
Chairman Wu Qichao explains the development strategy of Eagle Brand
The Quality Award has witnessed the growth of the company, and Eagle Brand has taken another big step forward to become a top brand for healthy living consumers. Under the correct guidance of the group's board of directors, Yingpai has been steadily pursuing breakthroughs, adhering to the "altruistic" model to win the future with employees, shareholders, investors, and partners. Great progress has been made in all aspects of management, and the company has shown a healthy and Rapid development momentum. Winning the "Third Chancheng District Government Quality Award" is both an honor and a spur. Yingpai will not forget its original intention, make persistent efforts, and create greater glories!
