In October 2022, the monthly performance of the Dajiaolu Weifang store operated by Xin Xingjun officially exceeded 1.1 million. This is his best month in 12 years of business. On the entrepreneurial road of operating ceramic tiles, how did Xin Xingjun find a way out step by step from being confused and confused at the beginning?
Infectious ceramic tiles: “Super wear-resistant” attracts entrepreneurs and consumers
Xin Xingjun is a ceramic tile dealer from Weifang, Shandong Province. He has been in the industry for 12 years. In 2020, he came across a video by chance that made him aware of the brand "Big Horned Deer": "Videos showing ceramic tiles on Douyin are very common, but this is the first time I've seen someone so confident in letting people rub their own ceramic tiles at will. No other brand has this kind of super wear resistance, so I was immediately attracted to it.” According to Xin Xingjun’s description, the content of the video is that after 30 seconds of high-speed grinding with a professional angle grinder, there was no trace on the surface of the big-horned deer tiles. The traces are still intact as new; but the tiles of a certain big brand are so scarred that people can't bear to look directly at them. This intuitive display method made him instantly remember how powerful "super wear-resistant" is and the ceramic tile brand "Big Horned Deer".
For more than half a year after that, Xin Xingjun continued to pay attention to the dynamics of the big-horned deer. Until the end of 2020, after personally visiting the Big Horn Deer brand headquarters in Foshan for an on-site inspection, Xin Xingjun officially signed a contract to become a Big Horn Deer dealer.
Before this, Xin Xingjun had operated a variety of ceramic tile types. In 2019, he also acted as an agent for a Foshan OEM ceramic tile brand and entered Red Star Macalline. However, the operating results still fell short of his ideals. After joining Big Horn Deer, he ushered in a different sales situation.
According to Xin Xingjun, in recent years, stimulated by housing policies, Weifang's ceramic tile market has been very hot. Many big ceramic tile brands have grown up in the local area. Most home improvement consumers prefer to choose branded tiles, "spending the same amount of money." , customers will definitely choose the ones with better quality, and those who have tried the super wear-resistant products of Bighorn Deer will basically approve them.”
Just as I was attracted by the video, Xin Xingjun’s store is equipped with steel brushes, grinders and other testing tools for grinding ceramic tiles. Every customer who has experienced the “super wear-resistant experiment” in the store , basically can make a deal, "Some customers did not decide on the spot, they went back to check reviews and brands online, and after looking around, they still chose our Big Horn Deer." In this world, everyone is a "strategy expert" netIn the Internet age, quality is absolutely the last word. Dajiulu's super wear-resistant ceramic tiles have a great sense of experience and memory, allowing consumers to intuitively feel the advantages of ceramic tiles.
As the good reputation of "super wear-resistant" spreads from person to person, Bighorn Deer's reputation in the local area becomes more and more famous. Many old customers refer new customers to it. More and more customers come into the store. Xin Xingjun's store Performance is booming and getting better day by day. In October 2022, at an event supported by the Dajiulu headquarters, Xin Xingjun's team successfully signed 93 orders, and the monthly sales exceeded 1.1 million, becoming a peak in his 12 years in the industry.
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“I was quite confused and confused at the beginning, but following the guidance of the Big Horn Deer headquarters step by step, the situation in the store is getting better and better visibly.” According to Xin Xingjun, the reason why he decided to join Big Horn Deer was: In addition to its "super wear-resistant" properties, another important reason is that Dajiulu has a detailed and effective support system for dealers, providing corresponding solutions and resources in every aspect from customer acquisition to transaction. support.
For example, regarding the problem of store traffic that is a headache for all merchants, Dajiulu’s proactive marketing team assists them in planning holiday promotions, 15-day community hits, and other activities, helping them accurately reach the target market and quickly increase their visibility in the local area. ; The headquarters has regional protection guarantees for them. Every time the brand's official live broadcast, media exposure and other popular traffic will directly attract many new customers to Xin Xingjun's stores; teach them how to use new media for promotion and store traffic; target store clerks A special training camp for the Big Horn Deer Gold Medal Shopping Guide was opened to provide all-round training on professional knowledge, sales skills, store operations, etc. The store's transaction rate has been visibly improved; The event site fully demonstrated the super wear-resistant charm of Big Horn Deer, "You can tell whether the tiles are good or not by just rubbing them." Xin Xingjun's store booth was the most popular signer at every industry linkage event.
In addition to operational assistance, the resource support provided by Dajiaolu headquarters to dealers is also in place. According to Xin Xingjun's recollection, during the store's opening event, the proactive marketing team from the headquarters sent professional teachers to the store to provide guidance and assistance in the store from the planning of the event to the implementation; at the Weifang Home Expo in March this year, the headquarters also sent teachers Came to the site to help and gave them exhibition hall subsidies and free samples; in October 2022, the headquartersThe dispatched teacher Yang stayed in the store to provide guidance for 30 days, and witnessed that he achieved the highest performance in his entrepreneurial career.
Recalling the entrepreneurial experience of joining Dajiaolu in the past two years, Xin Xingjun was full of emotion: "The super wear-resistant selling point of Dajiaolu ceramic tiles is really great. It is different from other brands. What I admire most is that Mr. Nan has advanced ideas because he has been in this business for more than 30 years. He knows a lot, has rich experience, and has a far-sighted vision than others, and he is unique! ”
The reporter learned that the "Mr. Nan" in Xin Xingjun's mouth is Nan Shunzhi, the founder of Dajiaolu. It is his insight into market pain points and forward-looking strategic vision of the industry who always adheres to the development concept of technological innovation. Dajiaolu The original national patented technology of super wear-resistant diamond glaze has led the industry into the era of super wear-resistance. With the continuous iterative innovation of the second-generation micro-engraved ultra-wear-resistant diamond glaze and the third-generation soft-skinned ultra-wear-resistant diamond glaze, Bighorn Deer has achieved global leadership in ultra-wear-resistant technology. Today, the super wear-resistant ceramic tile category can be said to be very popular in the Chinese ceramic tile market and is highly sought after by ceramic tile consumers everywhere. According to Xin Xingjun, the latest third-generation super wear-resistant soft-light tiles launched by Dajiaolu are in line with the current popular trend in the high-end ceramic tile market, and have reached the world's leading level in terms of wear resistance, and their sales performance in stores are very impressive.
Today, Xin Xingjun’s store business has been successfully deployed in Kuiwen District, Weicheng District, Gaomi City, Fangzi District and other areas. “With the momentum of Dajiulu, I believe that next year we will We will do better and there will be no problem doubling our performance in the next few years!”
On the road to entrepreneurship, choice and hard work are equally important. With its world-leading super wear-resistant technology, Dajiuluolu has won the favor of 3,000+ dealers and hundreds of millions of families across the country. Dajiuluolu’s effective dealer support system has guided many confused ceramic tile entrepreneurs and made Xin Xingjun, who has been in the industry for 12 years, finally ushered in a career counterattack.
