Above light luxury, the choice of the elite. On November 16, Hongyu Ceramics’ 2023 flagship new product launch conference was held grandly in Foshan, China! Chen Yongcheng, General Manager of Hongyu Brand Division, Chen Gengfei, Assistant Director of Foshan Radio Station/Managing Director of Foshan Zhujiang Media Broadcasting Co., Ltd., Dr. Yin Hong, Secretary-General of Foshan Ceramics Industry Association/Professor of South China University of Technology, President of Foshan Design Federation/ Luo Jie, founder of the New Media Laboratory of Beautiful Plan, Dai Keli, editor-in-chief of "Taocheng News", Wan Zhengyu, general manager of Zhuangxiangda Home Supply Chain Channel Operation Center, vice president of China Building Materials Circulation Association/founder of Building Materials World Omni Media Luo Qing, Editor-in-Chief of China Ceramics Network Liu Xiaoming, Executive Chairman of China Industrial Cooperation Association Home Decoration Branch/Ceramic Information/Founder of Taowei.com Yu Zhenrong, Chairman of the Intelligent Manufacturing and Construction Professional Committee of the China Council for Promotion of China/Chairman of the Intelligent Manufacturing Alliance Jin Yafan, Executive Member and Vice President of China Building Materials Circulation Association/Founder of China Ceramic Home Furnishing Network Li Zuoqi, Deputy General Manager of Creative Products Exhibition Center of Hongyu Brand Division Chen Tianpei, Deputy General Manager of Sales of Hongyu Brand Division Liao Zhimou, Hongyu Luo Yihui, deputy general manager of sales of the brand division, Lu Jianwen, deputy general manager of sales of the Hongyu brand division, Feng Zhaocheng, deputy general manager of the square brick business division of the Hongyu brand division, and other leaders, industry authorities, mainstream media and fashion lifestyles from all walks of life Experts gathered together to witness the introduction of new trends and create a new future of luxury aesthetics.
Star-patterned luxury tiles As the flagship product of Hongyu Ceramics in 2023, the Hongyu team spent a year and a lot of manpower and material resources to conduct interviews and research on terminal stores, customers, and owners. , understand the market demand, introduce advanced raw materials, apply the latest technical means, and go through countless practices and demonstrations until various data and indicators perfectly match the market demand; after product trial production, many industry evaluations, designers/ The home decoration company has experienced that the products have received unanimous praise from professionals in the industry. I believe that as the products are officially launched on the market, they will introduce differentiated and high-standard home life scenes to the market with new product symbols, which will greatly satisfy consumers' demand for high-end luxury and high-end products. Home Desire.
△Chen Yongcheng, general manager of Hongyu Brand Division, delivers a speech
Star pattern luxury tiles are launched for the first time
Reconstructing new home decoration visual IP
Plain color, as the name suggests, seems to be a simple color, or even without any texture. However, the star pattern plain luxury tiles, which were first unveiled at the Hongyu Ceramics 2023 flagship new product launch conference, amazed the audience with their luxurious feeling of being slightly matte and pure from a distance, and shining together when seen up close! This product not only represents Hongyu’s leading innovative R&D capabilities, but also condenses its deep insights into the user market. It will reconstruct the home decoration visual IP with plain luxury decorative effects and powerful product performance, setting off a wave of “plain luxury” across the country. trend.
Star pattern plain luxury bricks are far more than just "plain". First of all, in terms of texture, with the support of innovative technology, the unique and unique texture is naturally formed and is very imaginative. If you look closely, you can glimpse the universe and the stars, and if you reach out and touch it, you can feel the infinite extension like the veins of life; secondly, in terms of light perception, it is very imaginative. The style of ordinary matte products is different. Under the illumination of light and shadow, the star grain luxury tiles flash with flowing luster and texture. Each texture has a shimmering flow effect. Whether it is the texture, shape, light or touch of ceramic tiles, they are all reshaping and subverting the market's sensory impression of "plain bricks"
△Dr. Yin Hong, Secretary General of Foshan Ceramic Industry Association/Professor of South China University of Technology
Dr. Yin Hong, Secretary-General of Foshan Ceramics Industry Association/Professor of South China University of Technology, said: “As the culmination of 25 years of Hongyu Ceramics, the star pattern plain luxury bricks have successfully achieved a breakthrough in technology and aesthetics. It has disruptive significance in the field.Hongyu introduced an intelligent CNC production system and created a new 5C glaze superposition process. It uses 4 layers of characteristic glazes and 3 advanced technologies to create unique performance for the product, avoiding the traditional single The technology can easily cause dirt accumulation and light pollution problems. [Star Textured Luxury Bricks] have excellent performance both in color and function. The principle of the process is that dry particles and star pattern glaze water molecules are in a certain ratio. After the water molecules evaporate, they are used The difference in firing temperature of dry granules of different components causes crystallization before and after to form criss-crossing veins; at the same time, the waterproof composite technology base glaze, super translucent glaze, etc. are superimposed to form different sizes, natural and random texture shapes and unique streamer effects, bringing It not only provides new visual enjoyment, but also better releases the physical performance of the product. ”
△Hongyu Ceramics·Star Pattern Luxury Brick Global Launch Ceremony
Pang Zhenwei, Executive Director of the Market Management Center of Hongyu Business Unit
“Luxury details” + “Strong performance”
Make your home more "elite"
For users, what they buy is not only a product, but also a consumer product that represents taste and the pursuit of a better self. Especially the new generation of elite consumer groups, they have very high requirements for the quality of life, are more stringent about product details, and pursue self-cultivation improvement from the inside out and consumption satisfaction. There is no doubt that Hongyu’s new creation perfectly meets this social need.
The detailed beauty of the star-patterned luxury bricks can withstand critical aesthetics and attention. It is created with extreme details and glows with a texture of light luxury from the inside out;Less than 15% of the low price The pure and saturated tones make the decoration more inclusive and extensible, and can be easily matched with design styles such as cream style, wabi-sabi style, light luxury style, modern style, simple style, and no main light; at the same time, it has ultra-sturdiness and super It has four super advantages: wear-resistant, more anti-slip, and easier to clean. The ultra-hard anti-scratch protective layer and excellent hydrophobic and oleophobic properties create extremely durable, wear-resistant, stain-resistant and easy-care properties, and can easily solve all kinds of daily problems. It saves time, worry and hassle when solving household problems. The luxurious and elegant detailed design coupled with strong physical performance will create a unique and high-end lifestyle for the majority of users and interpret a beautiful living example for the elite class.
The detailed beauty of the star-patterned luxury bricks can withstand critical aesthetics and attention. It is created with extreme details and glows with a texture of light luxury from the inside out;Less than 15% of the low price The pure and saturated tones make the decoration more inclusive and extensible, and can be easily matched with design styles such as cream style, Tuoji style, light luxury style, modern style, simple style, and no main light; at the same time, it has ultra-sturdiness and super It has four super advantages: wear-resistant, more anti-slip, and easier to clean. The ultra-hard anti-scratch protective layer and excellent hydrophobic and oleophobic properties create extremely durable, wear-resistant, stain-resistant and easy-care properties, and can easily solve all kinds of daily problems. It saves time, worry and hassle when solving household problems. The luxurious and elegant detailed design coupled with strong physical performance will create a unique and high-end lifestyle for the majority of users, demonstrating a beautiful living example for the elite.
Be confident in innovation
Hongyu Ceramics leads the way
Trends in home decoration consumption trends
With the continuous expansion of the "high-tech" young elite group, their concerns even represent the economic wind direction and mainstream consumption trends to a certain extent. Through trend research, Hongyu Ceramics firmly grasps consumer propositions, stands with users, manufactures and leads trends.
Whether it is the aesthetic upgrade of the star pattern luxury bricks or the technological evolution, it is enough to prove the innovation confidence of Hongyu Ceramics. If the star-pattern plain luxury bricks lead the fashion of "plain luxury"Trendy, it is a symbol of Hongyu's low-key and innovative spirit. It has changed users' general understanding of plain colors, redefined space aesthetics, and will continue to lead the future consumption trend of the home decoration and building materials market.
