With the development of society, the business competition faced by enterprises has become increasingly fierce. It is particularly important to improve the management level of enterprises and the quality of employees, thereby improving the competitiveness of enterprises. For enterprises, training is the catalyst and the only way for their own metabolism and continuous development.
In the construction and ceramics industry, what we fear most is not our opponents, but our inability to recognize our own problems. In order to strengthen the comprehensive quality of all sales staff, we will carry out next year's sales work with a more professional spirit. Therefore, Jiangjun Ceramics Group launched a two-day year-end training camp.
At the beginning of the meeting, Tan Xiaowen, vice president of marketing of Jiangjun Ceramics Group, took the stage to deliver a speech, proposing the three major requirements of "knowledge, understanding and application", and hoped that everyone can truly improve their comprehensive abilities through this training and further master the group's products. Relevant knowledge of the system helps everyone improve core competitiveness more accurately and efficiently, and win the trust of customers and the market.
Tan Xiaowen, Vice President of Marketing of Jiangjun Ceramics Group, delivered a speech
Team display
If a worker wants to do his job well, he must first sharpen his tools
A worker wants to do his job well
Understanding the product is the basic prerequisite for good sales. In the first stage, Mr. Tan gave a detailed explanation of the current rock slab products developed and produced by the group, starting from the basic rock slab production process, from shallow to deep, and finally to rock slab maintenance, rock slab processing, rock slab construction, and rock slab paving. Frequently asked questions and cutting instructions are posted.
Mr. Tan explained in detail the questions and answers about the rock slab system based on the problems that dealers often encounter. Focusing on the three major dimensions of knowledge, after-sales and enterprise, it is presented in the form of questions and answers. Demonstrate quality with details, and quality embodies ingenuity. Jiangjun Ceramics Group strives for excellence in its slate technology and standards. It can be installed on the wall or on the floor with ease, interpreting the inherent quality pursuit of a comfortable residence.
Overcome difficulties and break through channels
Immediate interests or long-terminterests
Today’s channels are diverse. There are traditional channels, innovative channels, direct channels and indirect channels. Which channel is the most effective, which channel is the most cost-effective, and which channel can be combined with which channel to achieve benefits. , these are all things we need to consider, so the channel access in the business model is very important.
In the second stage, Mr. Tan focused on channel planning and new marketing thinking, and provided guidance and requirements for store channels such as foremen, communities, and old customers. Mr. Tan emphasized the need to lay a solid foundation, strive to consolidate traditional channels, and actively try new channels to improve brand recognition. Only in this way can the store maintain continued performance growth, adapt to the new consumption era, and lead dealers to seize the market and resources in 2023. Be prepared to emerge from adversity.
After the epidemic, the self-contained channel has become particularly important. From the perspective of consumer demand: self-contained and move-in-package has become a trend. Only by changing the thinking of dealers and integrating channels can we expand our territory. To this end, Miao Lingjia, director of the marketing department of Jiangjun Ceramics Group, explained the improvement plan for the complete equipment channel. Relying on the strong product strength, service strength and intelligent manufacturing system advantages of Jiangjun Ceramics Group, and joining forces with leading decoration companies, we can truly solve consumer pain points and satisfy consumers' yearning for a better life.
Miao Lingjia, Marketing Director of Jiangjun Ceramics Group
Introducing new marketing and developing new channels
Introduce new marketin
In today's society, online marketing channels are everywhere. How to seize the short video trend and accelerate the dividends through short video platforms such as Douyin has become the focus of current publicity channels.
In order to speed up the creation of the new media matrix and enhance knowledge related to the short video platform, the third phase sincerely invites Wan Qing, co-founder of Foshan Xingtu Culture Media Co., Ltd., to hold a course on "Short Video Traffic Drainage Practice" to teach everyone There is a lot of practical knowledge here, and I have a clearer direction for building a Douyin short video system.
In the future, Jiangjun Ceramics Group will use diversified new media communication channels to lead offline with online, detonate online with offline, enhance the strong relationship between users and brands, and explore user needs from multiple angles and in depth. , broaden the market track and achieve sustainable and coordinated development in multiple fields and channels.
Work together to move forward, Nuggets Business
Gather strength to forge ahead
In the fourth stage, Xu Chongjin, the founder of New Dream Marketing Planning, shared the "Practical Investment Recruitment Methodology" with everyone based on the current building ceramics market environment and years of practical experience in investment promotion. In view of the different investment methods for different groups of people, Teacher Xu also carefully answered various questions that students encountered during the investment process, which benefited everyone a lot. The atmosphere at the training site was warm and interactive, and even during the intermission period, participants often exchanged their experiences, learned from each other's strengths, and learned from each other.
Learning ability is competitiveness. This training camp not only conducts PK in the form of groups, but also strictly assesses everyone's acceptance of learning. It specially arranges knowledge content assessment and issues certificates of honor to students who pass the assessment. Every deposit and effort helps growth. Every achievement is a boost for Jiangjun Ceramics Group!
Exam pass
Group PK third place< /p>
Group PK runner-up< /p>
Group PK Champion< /p>
Group photo
