Two cities congratulate each other, and two stores shine. On December 11, Shanghai Hengjie Red Star Macalline Wenshui flagship store and Beijing Hengjie Red Star Macalline North Fourth Ring Store jointly celebrated their grand opening celebrations. Provide a more convenient and comfortable purchasing and service experience for Chinese families to upgrade their bathroom lifestyle!
Consumption upgrades, quality renewed to "Shanghai"
The opening ceremony of Shanghai Hengjie Red Star Macalline Wenshui flagship store coincides with the opening ceremony of Red Star Macalline&Hengjie Bathroom< /a>The closing day of the Smart Hi Shopping Festival can be described as a double happiness.
Ding Wei, CEO of Hengjie Group, Ruan Weihua, senior vice president of marketing of Hengjie Group, Wang Xiaoli, general manager of Red Star Macalline Shanghai Sales and Development Center, and general manager of Red Star Macalline Wenshui Mall Manager Liu Bei, Secretary General of Shanghai Interior Decoration Industry Association Cong Guoliang, and General Manager of Hengjie Group’s Shanghai Operation Center Chen Xuebo gathered at the Hengjie Red Star Macalline Wenshui flagship store to witness this milestone moment.
Leading consumption upgrades, Shanghai is at the forefront of the country. Mr. Ding Wei, CEO of Hengjie Group, said that Red Star Macalline and Hengjie, one as a leading brand in the home furnishing distribution industry and the other as a new domestic professional brand of sanitary ware and an expert in smart sanitary ware, both parties have leveraged their respective strengths through strategic cooperation. The ultimate products and services will jointly make due contributions to the improvement of consumers' quality of life - this is the original intention of holding this event.
Hengjie and Red Star have been working closely together in Shanghai for 14 years. Wang Xiaoli, general manager of Red Star Macalline Shanghai Development Center, delivered a warm speech at the scene. Mr. Wang believes that Hengjie’s refreshed store is second to none in the industry, both in terms of the technical content of its products and its overall space design. Red Star will work together with Hengjie to create the ultimate experience for consumers.
The opening ceremony of Hengjie Shanghai Wenshui flagship store brings new vitality to Shanghai's decoration, home and building materials industry, Secretary General of Shanghai Interior Decoration Industry AssociationSecretary-General Cong Guoliang said that this will also play a positive role in promoting the development and growth of the association.
The newly opened Hengjie Red Star Macalline Wenshui flagship store not only contains Hengjie’s full range of products, but also provides professional personalized customization services for designers and consumers. , guests stopped to experience it.
In the Wenshui flagship store, Hengjie’s full range of products are on display: Hengjie smart toilets, represented by the Double Q series and R series, have collected more than 40 national patents and brought health benefits to the public. , convenience, comfort and safety are achieved to the extreme; the water-resistant ecological wood and wood alloy bathroom cabinets equipped with Hengjie waterproof and moisture-proof technology not only meet the needs of storage and high appearance, but also have stronger waterproof and moisture-proof performance; with the new wing of Leoxy Hengjie showerheads represented by the T9 series feature Hengjie water purification technology’s new coating and constant temperature technology, making the showering experience more comfortable.
Wisdom leads the pure world, Hengjie wisdom creates happiness in "Beijing"
When we arrived at the Hengjie Red Star Macalline North Fourth Ring Store in Beijing, two thousand kilometers away, we were also very popular and beaming with joy.
Table tennis Olympic champion Guo Yue, Hengjie Group senior vice president of sales Zhang Bingyan, Red Star Macalline Beijing Business and Development Center general manager Zhao Lei, Red Star Macalline Beijing North Fourth Ring Mall general manager Gao Ling, China Decoration Association Residential Hu Yanan, secretary-general of the industry branch, Zhang Caihong, secretary-general of the Home Building Materials Market Committee of the China Building Materials Circulation Association, and Chen Kaihao, general manager of the Tianjin-Beijing Operation Center of Hengjie Group, launched the store's re-opening in the same enthusiastic manner.
Beijing Hengjie Red Star Macalline North Fourth Ring Store, since its store renovation, has been far ahead in the sanitary ware category in shopping malls. Zhang Bingyan, senior vice president of sales of Hengjie Group, said that taking the opportunity of the flagship store renovation and the holding of the Smart Hi Shopping Festival, Hengjie will strengthen cooperation with friends from all walks of life such as business, home decoration, real estate, and designers, and continue to provide sanitary ware for Chinese families. Contribute to improving the quality of life.
As China's top home furnishing store platform, Red Star Macalline is committed to meeting the one-stop needs of high-net-worth customers. Zhao Lei, general manager of Red Star Macalline Beijing Sales and Development Center, said that Red Star Macalline Beijing has been deeply exploring the market and providing Beijing people with personalized home furnishing needs. This powerful combination of Red Star Macalline and Hengjie will surely bring an unprecedented feast of home and bathroom renovation to Beijing people.
Hu Yanan, secretary-general of the Residential Industry Branch of China Decoration Association, said that Hengjie, as a representative of new domestic brands in bathroom ware, has allowed the public to see the rise of new domestic products in home furnishings.
Zhang Caihong, secretary-general of the Home Building Materials Market Committee of the China Building Materials Circulation Association, said that Hengjie takes smart bathrooms as its core and gives full play to its advantages in intelligent manufacturing and innovative research and development of full-category products to further boost consumption. upgrade.
The newly opened Beijing Hengjie Red Star Macalline North Fourth Ring Store also welcomed a special guest - table tennis Olympic champion Guo Yue. Through the exciting up-close experience, Guo Yue gained a deeper understanding of the ultimate experience brought by Hengjie's new domestic products. At the same time, Guo Yue also encouraged Hengjie to win greater glory for the new domestic products.
Giant blessings to help everyone Hi-Shopping
Intelligence is an important background and label for quality life. On the occasion of the renovation of the two flagship stores in Shanghai and Beijing, as the 2021 Hengjie national large-scale joint marketing event, Hengjie Intelligent Renewal Home-Red Star Macalline &Hengjie Bathroom The Smart Hi Shopping Festival was also successfully launched on the same day.
Long before the event, leaders at all levels of Red Star Macalline became Hengjie’s “spokesmen” and enthusiastically called out the Smart Hi Shopping Festival through videos. The Smart Hi Shopping Festival has also become a bright event in the home building materials market at the end of 2021. Landscape.
Due to the joint support of the two giants of "Hengjie + Red Star", the Smart Hi Shopping Festival has an even greater linkage effect. With the holding of the Smart Hi Shopping Festival, rounds of Hengjie star product displays, interactive exchanges, and Waves of great benefits and benefits are constantly coming, and "renewed bathroom life" has changed from a longing for quality life to a "small goal" that can be achieved at any time.
From renewal to Hi-purchase, it depends not only on subjective desires, but also on the intelligent manufacturing bases for the five categories of sanitary ware and the national innovation R&D center with a total area of more than 6,000 square meters on which Hengjie's new domestic products are based.
In 2020, Hengjie has been selected into the People's Daily's "Brand Power Plan" as the only representative of the entire home furnishing industry; in November 2021, Hengjie once again cooperated with Huawei, Yili, and Moutai China's leading brands in various industries were jointly selected to continue to lead the development of new domestic products in sanitary ware.
The new opening of Hengjie flagship stores in Beijing and Shanghai, Red Star Macalline&Hengjie Bathroom The end of the Smart Hi Shopping Festival is just a new starting point for Hengjie to promote and popularize new domestic products of high-quality bathroom products; in the future, Hengjie will continue to launch more Hengjie star products and bathroom full scenes Solutions to accelerate the journey of quality bathroom upgrades for Chinese families!
