On December 3-4, 2021, Jinyitao Group held the 28th Heroes Meeting with the theme of “Growing Up, Taking Root Downward”. He Gan, Chairman and General Manager of Jinyitao Group, together with Senior Designer Sun Huafeng, Vice Chairman of the Interior Design Branch of the Architectural Society of China, Dr. Yin Hong, Professor of South China University of Technology, Secretary General of the Foshan Ceramics Industry Association, and Tie, Deputy Secretary General of the Guangdong Ceramics Association. Wei Haifeng, the founder of Master, Zhou Jiawei, Secretary of the Party Committee and President of Foshan Branch of China Minsheng Banking Corporation, Li Lei, Senior Deputy Manager of the Transaction Banking Department of Guangzhou Branch of China Minsheng Banking Corporation, and other distinguished guests and colleagues from Jinyitao gathered in Ma, Foshan City Copolo Hotels will share the results of the vigorous development in 2021 and jointly explore new breakthroughs in the integrated development of future manufacturers. Under the epidemic situation, the Heroes Association of the Industry has launched an online conference channel to jointly clarify Jinyitao Group's concept of continuous change and "one core and two wings" strategic plan with all dealer partners, and strengthen partners' business confidence in 2022.
▲ Secretary General of Foshan Ceramics Industry Association-Dr. Yin Hong, Professor of South China University of Technology
▲Zhou Jiawei, Secretary of the Party Committee and President of Foshan Branch of China Minsheng Banking Co., Ltd.< /span>
This conference specially invited Dr. Yin Hong, secretary-general of Foshan Ceramics Industry Association, professor of South China University of Technology, and Zhou Jiawei, secretary of the party committee and president of Foshan Branch of China Minsheng Banking Corporation, to deliver speeches at the conference to congratulate Jin Yitao on his outstanding achievements. Dr. Yin Hong said that Jinyitao's "one core and two wings" has entered the stage of great success from the initial stage of exploration. Jinyitao has dual advantages in technology and products, which will drive the healthy, stable and long-term development of the entire industry; Zhou Jiawei The president said that the pan-home furnishing industry track is quite lively in 2021, and the financial industry has also witnessed the turbulence of the industry moving forward. As the leading brand in the industry, Jinyitao not only has strong product power and stable brand power, but also has With excellent business implementation capabilities, we look forward to Jinyi’s better performance in 2022.
▲Hou, deputy general manager of Jinyitao Group and general manager of the ceramic tile business unit wave
Grow upward, take root downward
Hou Bo, deputy general manager of Jinyitao Group and general manager of the ceramic tile business unit, refined Jinyitao's action guide by summarizing the market environment and industry situation since 2021. In the context of continuous adjustments to the production area structure and product structure, dual control of energy consumption and soaring costs, Jinyitao continues to maintain its strategic position of high-end leadership and leading share. In 2022, Jinyitao will find market segments, implement precise policies, and strengthen channels Gaming capabilities, multi-channel coordinated operations, and control the situation.
▲Li Deying, deputy general manager of the ceramic tile business department of Jinyitao Group
2022 New Product Interpretation
At this Hero Conference, Li Deying shared Jinyitao's "555" high-end texture construction model with the participants. In 2022, Jinyitao will continue to optimize its product structure, through the 6th generation candy glaze, digital process molds, high-end By continuing to specialize in rock slab research, Jinyitao will create a deep and huge product system moat. Li Deying said in his sharing that in 2022, matte products will explode, and large rock slabs will explode. Seizing this opportunity, high-end texture will definitely push Jinyitao to a higher level!
▲Deputy General Manager of Jinyitao Group and General Manager of Jinlv Energy Business Department Manager Xue Jundong
2022 Golden Green Energy Strategic Plan
Xue Jundong shared the Golden Green Energy business sector from the four dimensions of reflection, flaunting, taking root and growing: It is expected that the production line operating rate in 2022 will be relatively conservative, and the industry is in urgent need of new breakthroughs and external positive information. Only by always keeping awareness ahead, taking advantage of the trend, and promoting the implementation of benchmark cities, in terms of strategy, products, channels, services, etc., we are training hard, following the trend, improving support and guarantees, and continuously improving customer experience to achieve new leaps.
▲Wang Xiayang, General Manager of the Domestic Business Center of Jinyitao Group
Precise operation, balanced development, stick to the target and take root
Wang Xiayang said in his sharing that the beginning of 2021 is undoubtedly more challenging than imagined, but this year, Jin Yitao's performance still maintained strong business growth, with differentiated operations in engineering channels, home decoration channels, 3.0 new stores, New potential energy broke out at the four levels of platform-based operation of the operation center. In 2022, Jinyi Ceramic Tiles's domestic business will be operated through sales channel classification and definition, store/home improvement/engineering channels Establish a business operation model with Jin Yitao's characteristics in the direction of refining policies and core business actions.
The most anticipated part of the entire conference is the unveiling of Jinyitao’s new brand image. Zhang Lu, general manager of Guangzhou Fengherili Enterprise Planning Co., Ltd., shared: The emergence of Jinyitao Yuanshi’s new image IP “Golden Little Lion” will help Jinyitao build differentiated labels and find the right public awareness. Resonance points and personalized communication of the brand.
▲He Gan, Chairman and General Manager of Jinyitao Group
Grow upward and take root downward
He Gan gave a summary report on "Growing Up and Taking Root Downward" at the meeting: Against the backdrop of profound changes in human settlements, Jin Yitao continues to set sales records, reflecting the public's strong demand for a better life, and also This fully proves the brand value of Jinyitao. For the construction and ceramics industry, 2022 will still be a year full of challenges; and in the next few years, Jinyitao will also experience unprecedented changes.Unprecedented industry transformation. In this challenging environment, Jinyitao will continue to overcome difficulties and drive the healthy, stable and long-term development of the entire industry. At the meeting, He Gan elaborated on Jinyitao's "8 insistences" and "6 musts" for dealer partners in 2022, saying that in 2022, the market will be complex and the situation will be complex. In the face of fierce competition, our business and capabilities will , The deeper the business penetrates downward, the more nutrients it absorbs, and the more prosperous it grows upward. If the roots are deep, the base will be strong, and if the base is strong, you will not be afraid of wind and rain!
A tree that is thousands of feet tall never forgets its roots, and its greenery remains strong for hundreds of years. If an enterprise wants to develop sustainably, it also needs to build a deep and generous resource foundation like a tree, take root in society, serve the public, and obtain rich nutrient support. Jinyitao has long practiced its core values and mission vision, constantly created new value for the people and society, continued to innovate and create core products, refined its hard-core scientific and technological strength, and responded to external challenges with super adaptability and tolerance. In 2022, Jin Yitao will still go through ups and downs. It has been deeply rooted in integrity and innovative growth for a hundred years. It will face challenges and take on its responsibilities. It will focus on the goal and unswervingly take root deeply. Together with Jin Yitao's family, we will wait for a longer spring warmth. bloom!
