In January 2015, financial writer Wu Xiaobo’s article “Go to Japan to Buy a Toilet Seat” brought smart toilets, an area that Chinese people paid little attention to at the time, to the forefront, and also triggered a discussion about “Made in China”. At that time, smart toilets were still dominated by foreign brands. Where was the spring of Chinese manufacturing? Focusing on this topic, Hengjie Bathroom and Gree Air Conditioning had a dialogue at the first China Home Building Materials Brand Development Forum, and Reach a consensus: Instead of waiting and meditating on spring, it is better to use core technology and higher quality to create spring.
After years of hard work in the industry, my country's smart bathroom industry has risen rapidly. Nowadays, domestic smart toilets are not only favored by consumers, but have also successfully "broken the circle" and landed at the grand event of the home appliance industry: At the 2021 AWE China Home Appliances and Consumer Electronics Expo, Hengjie made its first appearance at the AWE exhibition as a representative of the bathroom brand. It is also the first time in ten years that AWE has invited professional bathroom brands to participate in the exhibition. Ding Wei, CEO of Hengjie Group, was full of emotions at the R series smart all-in-one new product launch conference: "As the first bathroom brand invited to participate in the exhibition, Hengjie has brought smart toilets as a cross-border product to one of the three major international exhibitions. , and the influential AWE exhibition takes the lead in crossing the industry. I believe this is a milestone for the entire bathroom industry. ”
Take the lead in the field of smart toilets and delve deeply into R&D and technology
Since 2015, China's sanitary ware industry has begun an era of "great development", but there are no representative domestic sanitary ware brands out of the industry. It is a typical "big industry, small business". Hengjie knows very well that in order to achieve a breakthrough in the market, it must have keen market insight and technological innovation capabilities. Therefore, Hengjie took the lead in the field of smart toilets more than 10 years ago, and has deeply cultivated its research and development capabilities and continued to carry out Talent reserve, set the goal - to be the leader in the sanitary ware industry in the Chinese market.
In the industry, Hengjie took the lead in establishing a collaborative and integrated production base for five major categories, a full-category R&D innovation center and a top-notch R&D team. After 23 years of development, Hengjie currently has nearly a thousand core patented technologies. The R&D center laboratory of more than 4,000 square meters has been recognized by many authoritative qualifications such as the National CNAS Laboratory and the National Water Efficiency Laboratory. It is also the "Smart Toilet" The first drafting unit of industry standards.
In addition to hardware, "software" is the focus of Hengjie's investment. Ding Wei has many timesPublicly stated: "Talent is the foundation of brand technological innovation, so Hengjie attaches great importance to talent reserves." In terms of the structure of R&D personnel, Hengjie divides them into three categories: "old, middle and young": experts with the ability to solve problems in the international market , domestic core young and middle-aged personnel, and young and enthusiastic college students as a reserve force. Only with the continuous addition of talents can Hengjie maintain its brand vitality during its 23 years of development.
In the process of R&D and innovation, Hengjie’s requirements for the team are not blind, but should lead projects and topics and truly solve consumer pain points. "This pain point must be specific and down-to-earth, and it must be difficult and without a solution. Others may see it, but feel that it is impossible to solve and are unwilling to solve it." Ding Wei said.
And all these investments will eventually be rewarded by the market. According to "Aowei Cloud Online Data", in the fiercely competitive mid-to-high-end market environment, the online sales of Hengjie all-in-one machines have increased year by year. Since entering the market in 2016, they have achieved a growth of 303.7%. In 2020, Hengjie's intelligent all-in-one machine won the top 1 list of new products, accounting for 12.1% of the entire consumer market. Domestic smart toilet brands headed by Hengjie have become the first choice of Chinese consumers.
Products must not only be intelligent, but also be based on humanity and practicality
In the era of consumption upgrading, relying on the development of big data, artificial intelligence and other technologies, smart toilets are no longer simply home decoration products and bathroom products, but have become one of the driving forces for consumers to redefine their living space. In 2020, affected by the epidemic, the home furnishing industry has undergone tremendous changes, and the smart bathroom industry, with smart toilets as its representative products, has also ushered in an explosive period. In this context, how to make products more intelligent, high-quality and humane has become the main direction of enterprises in the future.
When it comes to intelligence, Ding Wei said: "We very much hope that the bathroom space will become more and more intelligent, but this intelligence must actually solve consumer problems." Only by combining intelligence with practicality can we A powerful weapon to achieve market breakthrough. Therefore, the focus of Hengjie's products is always not only on the cutting-edge technology in the field of intelligence, but also on insights into the actual use needs of Chinese families. While challenging the limits of intelligent manufacturing, it is also based on humanization and practicality.
At the AWE exhibition, Hengjie released a new R series of intelligent all-in-one computers. The appearance uses a minimalist aesthetic design and won the 2021 Red Dot Design Award before it was launched. In addition, the new series is also equipped with a new water energy flushing system, constant purification sterilization 2.0 system, patented lid opening sensor design, cleaning intelligent positioning function and efficient dual deodorization module, and uses a one-button knob, remote control ,byThe humanized operation methods, including the Hengjie Intelligent Bathroom System, truly achieve the integration of "pleasant technology" and "intelligent design".
"Four Satisfaction" makes Hengjie move more steadily and go further
From technological innovation and research and development to recruiting talents, from product intelligence to the combination of humanization and practicality, today, Hengjie has achieved remarkable results. In the future, how can Hengjie move forward more steadily and further in the increasingly competitive Chinese sanitary ware industry?
"Products and services are the foundation of a brand, and values are a must for it to pursue greater development space and continue to strengthen its leading position in the industry." Ding Wei's answer to this is what Hengjie has always adhered to. "Four Satisfaction" core values - customer satisfaction, employee satisfaction, shareholder satisfaction, and social satisfaction.
Ding Wei believes that in the development process of an enterprise, products and services are important, but the internal driving force of "people-oriented" is also indispensable, whether it is products and services that make "customers satisfied" or "employees satisfied" Corporate systems, returns that satisfy shareholders, and corporate feedback that satisfies society are all indispensable. Only in this way can the brand gain lasting development momentum. As Ding Wei said: "Values cannot be just slogans, but should be implemented through appropriate methods, methods, systems and processes." Hengjie's success is inseparable from it, and in the future it will continue to be like a guiding light. Give Hengjie strong comprehensive competitiveness.
Although China's sanitary ware market has achieved considerable development in recent years, there is still a lot of room for development. "A good company and a good brand must be product-oriented and must firmly grasp the user experience. Hengjie is a typical productist and a brand that emphasizes user experience." This is what Ding Wei said about Hengjie positioning. Today, Hengjie continues to expand the boundaries of creation based on original technology, insists on providing consumers with high-quality products and considerate services, and has become a benchmark in China's sanitary ware industry. In the future, Hengjie will surely lead the entire Chinese sanitary ware industry to ride the wind and waves and move to a higher level.
