April 17, 2021, "Attack the terminal, build a win-win situation" Golden Helm TileThe 2021 Dealer Annual Meeting was grandly held at the Country Garden Phoenix Hotel in Foshan, Guangdong! At the meeting, Jinduo dealers, group leaders and many mainstream media across the country gathered together to discuss the 2021 brand management strategy through systematic summary planning and participate in the annual event.
At the beginning of the summit, Mr. Luo Youcheng, Chairman of Jinduo Group, took the lead in delivering a speech, expressing his sincere welcome and heartfelt thanks to the guests and friends from all over the country! In his speech, Director Luo mentioned: In this critical year, we should shoulder our responsibilities and missions. How to connect terminals to achieve service upgrading, what means to provide existing support, incremental new additions, and build a Golden Helm Tiles's core brand strength, upgrading marketing strategies and achieving goals are the top priorities of Jinduo this year.
(Luo Youcheng, Chairman of Jinduo Group)< /span>
After nearly two years of adjustments, Jinduo has formed the current situation of five major sectors: group functional support platform, market research and marketing model implementation, ceramic tile technology and Internet technology research and development system, strong production realization commitment, related investment and capital, and Respond to adjustments and changes in market rules. Mr. Chen Zhijie, President of Jinduo Group, proposed: In the future, Jinduo will develop, produce, and sell "traditional" ceramic tile-related products in the traditional manufacturing industry, standardize operations, and pursue excellence. At the same time, we will embrace technological and social progress and become a high-tech enterprise with Internet genes.
(Chen Zhijie, President of Jinduo Group)
In recent years, changes in the industry have brought about problems such as customer acquisition difficulties, sluggish inventory, channel restrictions, and manufacturer collaboration. In response to this phenomenon, Mr. Yan Lijian, general manager of Jinduo brand, proposed: First, lay a solid foundation and focus on improving the marketing power of terminal outlets from the three dimensions of store decoration, product display and channel activity support; second, , give full play to the advantages of Jinduo Engineering, strengthen management internally, optimize services externally, and actively participate in the operation of individual engineering projects.
(Yan Lijian, General Manager of Jinduo Brand)
In order to adapt to market changes, respond to consumer pursuits, and match brand upgrades, Jinduo Tiles Launched a new brand slogan - Quality and Beautiful New Life. Revolving around "aesthetics, quality, technology, and lifestyle" as the core, we will accelerate Jinduo's digital transformation, break through the industry structure with smart operations, and allow contemporary consumers to enjoy a new life of quality, intelligence, and ultimate beauty.
Looking back on 2020, Jinduo developed multi-dimensional new products, focused on channel assistance, and launched multi-form design content based on the WeChat public account platform to maximize product promotion exposure. Zhang Shengyao, general manager of the Product Management Center, mentioned: In 2021, we will focus on innovation and continue to deepen product structure innovation and product promotion strategy innovation. At this summit, Jinduo came with new products such as Shang Yun Stone, rough diamond, and Da Da, iteratively upgrading, focusing on the new era, and grasping innovation points.
(General Manager of Product Management Center Zhang Shengyao)
Subsequently, Mr. Yan Lijian, General Manager of Jinduo Brand, Ms. Cheng Xiaoli, Director of Jinduo Planning and Promotion Department, Mr. Xu Jun, Senior Media Person/Sohu Executive Director, Ms. Zheng Zhe, Chief Editor of NetEase Home News Center, and Mr. Liu Zhenhua, General Manager of China Ceramics Network We went on stage together to start the Jinduo brand strategy signing ceremony.
Ms. Huang Caiyan, the person in charge of display design, pointed out in her speech "Co-construction of Quality and Beauty, Creating Leading Terminals": In order to standardize the display design standards and process standards of specialty stores and achieve the improvement of store-to-store sales from excellent stores, Jinduo will start from The five dimensions of brand image, space display application, product display application, matching application and presentation effect are broken down one by one to achieve the ultimate in what you see is what you get, and build a Jinduo brand store that integrates quality and beauty.
(Huang Caiyan, head of display design)
Ms. Cheng Xiaoli, Director of the Planning and Promotion Department, brought the "Jinduo Ceramics 2021 terminal activity support to the guests present. Special speech report on "Marketing Upward". In concise language, Ms. Cheng succinctly analyzed the four elements of the full dynamic process of store activity marketing and the implementation of standardized plans for transaction/channel activities for the dealer friends present, and elaborated on a series of terminal marketing capabilities and channel expansion to comprehensively enhance the Jinduo brand. and performance growth capabilities.
(Cheng Xiaoli, Director of Planning and Promotion Department)
Mr. Huang Dechao, Sales Director of Jinduo Brand, gave a speech on dealer store maintenance and services. Mr. Huang said that Jinduo will focus on the three major sectors of specialty stores, teams and activities, "using modern information systems to form a large database through meticulous service for each outlet, and then carry out targeted inspections for each outlet and each sales node. service, enhance the relationship between manufacturers, and build a win-win situation", strengthen the service functions of stores in an all-round way, and create strong marketing power.
(Jinduo Brand Sales Director Huang Dechao)
With the release of exclusive preferential policies, the highlight of this summit - the new product ordering meeting was officially launched, with thunderous applause at the scene. I believe that at this moment, all Jinduo people are in a surging mood and determined to win, ready to go and create more brilliant achievements with new products.
(Toast Ceremony)
In the past 29 years, Jinduo Ceramics has always maintained a stable, innovative and sustainable development posture. Thank you for your help from our dealers! In order to express Jinduo's deep respect and commend and inspire dealer families, a high-profile annual awards ceremony is hereby held.
