On the morning of January 7, the signing ceremony for Campari Ceramics to enter China Ceramic City was held grandly.
Campari Enterprises ChairmanPan Dahuan, Campari Enterprises DirectorLiang Guangchao, Campari Enterprises DirectorLiang Chengli, Campari Enterprises DirectorLiu Nuanxi, Managing Director of Campari EnterprisesWu Lisheng, Deputy General Manager of Sales of Campari EnterprisesLi Shaojin, Campari Enterprises Foshan Business unit general manager Hou Peiteng, Campari Enterprises Foshan Business Unit Sales Director Guo Zhenping, China Building and Sanitary Ceramics Association Circulation Branch Secretary-General Liu Yong, Tang Jieming, Assistant President of China Ceramics City Group/General Manager of Operations of China Ceramics City Headquarters, Han Bing, Deputy General Manager of China Ceramics City, and Zeng Qiwen, Director of Brand Planning Department of China Ceramics City Group , China Ceramics City Assistant General Manager Xu Yiming, China Ceramics City Group Convention and Exhibition Center Assistant General Manager Chen Zhipeng and other leaders attended the signing ceremony and met with Ceramic Information, Tencent Home, Intelligent Manufacturing Alliance, China Building Materials Network, Ceramics Weekly, Ceramics Vision, Ceramics World, Chinese Designers Network, Ceramic Industry News, China Ceramics Network, China Clean Network, Foshan Daily, Sina Home, Today's Toutiao and other media friends Together we witnessed the powerful alliance between the Campari brand and China Ceramics City.
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1. Guest speeches
△Han Bing, Deputy General Manager of China Ceramics City
Han Bing, deputy general manager of China Ceramics City, said that China Ceramics City, as an industrial platform with ceramics and sanitary ware as its main categories, has gathered more than 200 well-known domestic and foreign brand manufacturers. In the 19 years of platform operation, China Ceramics City has continued to Introduce first-line brands of building materials and sanitary ware, and based on the profound platform strength, join hands with enterprises for deep integration and win-win cooperation. As a company with a history of more than 20 years, Campari Ceramics continues to explore and innovate, combined with the continuous upgrading of current consumer demand, not forgetting its original intention and insisting on breakthrough and innovation, to bring better quality and experience to consumers.
Today is an important day for Campari Ceramics to officially enter China Ceramics City. This strong entry into China Ceramics City is one of the important achievements of Campari Ceramics in its market development and is an important step to further consolidate the position of Campari Ceramics in the market. status, an important measure to enhance the brand influence of Campari ceramic tiles.
△Liu Yong, Secretary General of the Circulation Branch of China Building and Sanitary Ceramics Association
From the perspective of the association, Secretary-General Liu said that Campari Enterprises continues to provide consumers with highly innovative and high-quality products, which have been recognized by consumers. Now that Campari Enterprises has entered China Ceramics City, it can greatly facilitate the interaction between brands and terminals and achieve a win-win situation. In the future, Campari Enterprises will continue to bring highlights to Foshan's building ceramics industry through the platform of China Ceramics City. . At the same time, the China Building and Sanitary Ceramics Association will continue to pay attention to and support the development of the building ceramics industry and provide a strong guarantee for the innovation and upgrading of the industry.
△Cai Yihua, Marketing Director of Campari Ceramics
At the signing site, Cai Yihua, Marketing Director of Campari Ceramics, introduced the Campari brand in detail to the guests. Mr. Cai introduced that Campari has a modern production base of 1,200 acres and has9 Large-scale ceramic production linesuse a large number of imported production equipment to manufacture products, with a total planning of 21 modern production lines. During the Ceramics Expo 2020, Campari Ceramics grandly launched the industry's first "Full Category Joint Product Brand" concept to refine product exhibitionsDisplay, accurately position the brand direction, and create a more modern, fashionable and cost-effective brand.
For more than 20 years, the Campari brand has continued to explore and innovate, combined with the continuous upgrading of current consumer demand, Campari has launched a full range of connected products, with rich product specifications and colors, highlighting the Campari Strong production strength and corporate strength.
△Campari ceramic tile product display
2. Signing Ceremony
Witnessed by the guests on site, Han Bing, deputy general manager of China Ceramics City, and Wu Lisheng, managing director of Campari Enterprises, respectively signed a settlement contract, which also marked the official entry of Campari Ceramics into China Ceramics City. In the future, China Ceramics City will strengthen cooperation with well-known brands in the building materials industry, join forces with enterprises, adhere to the commanding heights of the benchmark platform in the building materials industry, empower enterprises, achieve win-win cooperation, and move towards a bright future together!
△Signing Ceremony
3. Media interviews
In the media interview session, a group of media asked Wu Lisheng, managing director of Campari Enterprises, and Han Bing, deputy general manager of China Ceramics City, about the future measures of China Ceramics City and Campari Ceramics.
△Wu Lisheng, Managing Director of Campari Enterprises
Question: Can Mr. Wu share with you why you chose China Ceramic City as a platform?
Answer: With the changes in the market and the rise of a new generation of consumers, Campari needs an iconic industry platform to promote and promote Foshan ceramics. China Ceramics City is the most representative of Foshan ceramics. Display window, where you can come into contact with high-end buyers, dealers, designers and other groups from all over the country and even the world.
Furthermore, we will rely on the sophisticated brand positioning of China Ceramics City to build the Campari Ceramics·China Ceramics City store into an image store and a standard store, so that the dealers of Campari Ceramics across the country can use this as a model. The Campari brand image store can be copied more systematically and systematically.
△Han Bing, Deputy General Manager of China Ceramics City
Question: Mr. Han, what are your prospects and expectations for Campari’s strong presence and the future cooperation and development between the two parties?
Answer: The entry of Campari brand not only improves the product categories of our China Ceramic City, but also deepens and explores the huge potential of ceramic building materials on the application side. China Ceramics City has five core channels, namely dealer channels, international trade channels, engineering channels, designer channels and mid-to-high-end retail channels. In the future, we hope to have opportunities for in-depth cooperation with Campari in the above channels. At the same time, we also hope to carry out more online cooperation with Campari, such as the online Ceramics Expo we have been doing. Special live broadcasts and cross-border e-commerce to be done in 2021. China Ceramics City and enterprises have a mutually reinforcing and win-win relationship. A good brand + good linkage + good operation can achieve healthy development together.
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Looking forward to the 24-year-old Campari ceramic tiles bringing more fresh elements to China Ceramic City! I also hope that the two sides can collide and come up withDifferent sparks jointly promote industrial upgrading and make new contributions to the development of the industry!
