At 21:00 on November 25, with the end of the live broadcast of "Jining New Zhongyuan Ceramics", "New Zhongyuan Double 11 Carnival Season" was initiated by the headquarters and hosted by multiple sites across the country The joint online and offline linkage has officially come to an end.
Opened from October 15th,
“New Zhongyuan Double 11 Carnival Season”
In this "National Carnival and Great Benefit Feast",
New Zhongyuan headquarters is linked to multiple sites across the country,
Created new records for multiple indicators!
Breakthrough 150W+ ////
Headquarters///Hit record of live broadcast room visitors
In the "New Zhongyuan Double 11 Carnival Season", New Zhongyuan Ceramics Headquarters took the lead in launching the "big promotion event live broadcast mode".
Many gold medal anchors took part in the event, the total live broadcast time was nearly 5,400 minutes. The total number of live broadcast room visitors on the three major platforms including Douyin, JD.com and Tmall exceeded 1.5 million, setting a new high in the cumulative number of live broadcast room visitors in 2022!
After practice and optimization, the "Xin Zhongyuan Ceramics" live broadcast room settings have been iterated from 1.0 mode to 2.0 mode. The upgrade from the 1.0 mode of visiting the exhibition hall to the 2.0 mode of "scenario-based display + physical lottery" is more in line with Douyin's operating logic, and it is easier to gain the attention of interested e-commerce consumers, achieving a leap from category thinking to user thinking.
7900+ hours ////
Powerful///Improve regional live broadcast capabilities
New Zhongyuan Headquarters cooperates with key regions to conduct live broadcasts in the same city. Shenzhen, Wuhan, Quanzhou, Shuyang, Jining, Huizhou, Xinxiang, Shijiazhuang, Fuzhou, Chongqing, Ji'an, Anshan and others are participating.
According to statistics, the cumulative live broadcast time of 12 sites is more than 7,900 hours, which greatly improves the ability to acquire customers in live broadcast and online.
Among them, the Wuhan and Jining sites performed particularly well: on November 8 and November 18, the number of people online in the "Wuhan New Zhongyuan Ceramics" live broadcast room exceeded 4,000 and 5,000 people/2 hours respectively ; On November 25, the number of people online in the "Jining Xinzhongyuan Ceramics" live broadcast room exceeded 5,000 per 2 hours.
3 lines combined 1 ////
Empowerment///Training-Assistance-Live Streaming
In this "New Zhongyuan Double 11 Carnival Season", New Zhongyuan headquarters has further increased its empowerment of participating sites.
On the one hand, organize and carry out "live broadcast + short video" training to explain the traffic logic of Douyin live broadcast, live broadcast process settings, and precautions for starting the broadcast; on the other hand, formulate targeted A comprehensive assistance and improvement planteaches you step-by-step how to build a Douyin live broadcast room to help stores solve various "difficult problems" in the live broadcast process.
In addition to providing assistance and imparting successful experience from scratch, the Xinzhongyuan headquarters also uses professional data analysis and platform support to conduct regional live broadcasts to help stores obtain more intra-city traffic.
172% month-on-month growth ////
New Retail///Leading New Sales Opportunities
During the "New Zhongyuan Double 11 Carnival Season", the number of orders dispatched online to offline increased by 172% month-on-month, covering nearly 23 provincial-level administrative regions across the country, providing offline stores with "Air power" to boost sales.
In fact, in the sales process of traditional home building materials, consumers have a long decision-making process. New retail’s traffic flow sales method breaks the limitations of time and space, uses digitalization to improve the combination efficiency of “people and goods stores”, greatly reduces marketing costs, and brings new opportunities to traditional industries.
As for Xinzhongyuan’s new retail model of “integrating resources, organically integrating online and offline, and sharing all-channel resources”,it uses the headquarters as the frontline for online traffic to build trust in consumers’ minds, and at the same time combine The localization, scenario-based and professional advantages of offline stores play an important role in strengthening brand recognition and providing consumers with high-quality experiences.
Embrace New Retail
This is an opportunity. This is a new opportunity that can only be grasped by adapting to change and embracing change. Let us jointly embrace new retail, this "new engine" that drives sales growth!
