Another person was deceived by buying low-priced bricks!
A few days ago, the Gao'an Public Security Bureau released a news article stating that a man in Gao'an was defrauded of 120,000 yuan for purchasing "low-price ceramic tiles." Fortunately, the local police successfully detected the case and recovered the payment. It is understood that the victim, Mr. Deng, contacted the suspect Lin through the introduction of others, hoping to purchase some low-priced ceramic tiles. In order to gain Mr. Deng's trust, Lin invited Mr. Deng to a porcelain factory to inspect the goods and sign a purchase and sales contract. Subsequently, Lin purchased a small amount of ceramic tiles at normal market prices and sent them to Mr. Deng through logistics, and persuaded Mr. Deng to pay the full payment of 120,000 yuan. After receiving the payment, Lin used various excuses such as epidemic prevention and control, but in the end there was no news.
Mr. Deng immediately called the police. After receiving the call, the local police station conducted careful investigation and judgment and finally located Lin's destination somewhere in Shanghai. On the evening of November 15, the police rushed thousands of miles and, with the assistance of the Shanghai police, successfully captured Lin. After investigation, Lin owed a huge foreign debt due to his addiction to online gambling. In order to quickly obtain gambling funds, he fabricated information about low-priced bricks and spread it widely with the intention of defrauding others of their payment.
Obviously, the victim, Mr. Deng, fell into the trap of "low-price tiles" and was deceived step by step. Cheap tiles such as "low-price tiles", "special price tiles" and "stock tiles" are extremely common in the ceramic industry. With the rise of e-commerce, video and other online platforms, these low-price tiles have developed rapidly through online shopping channels and are spread all over the world. the entire market.
Overcapacity and vicious competition
Batch after batch of specially priced bricks flow into the market
In the past, the sources of low-priced ceramic tiles were generally corporate rebate bricks, kiln-head bricks, or non-high-quality ceramic tiles such as first-class and qualified products. However, as the reshuffle of the industry intensified this year and the decline in market demand became more serious, some ceramic companies had operating difficulties. In order to quickly replenish funds, they began a vicious cycle of price reduction sales. Batches of special-priced bricks entered the market. The price system of the ceramic tile market Already disrupted.
At the same time, the problem of overcapacity in the industry is still prominent and even getting worse. Once the production capacity of ceramic tiles is overcapacity, the ex-factory price and terminal retail price will inevitably continue to fall. It is understood that the daily production capacity of 750×1500mm ceramic tiles, the most mainstream in the market in recent years, has exceeded 5million square meters, accounting for 15% or more of the country's total daily ceramic tile production capacity. The surge in production capacity has plunged 750×1500mm ceramic tiles into a fierce price war, with the ordinary ex-factory price falling from more than 100 yuan per piece last year to the current price of more than 30 yuan. In some special brick channels, the price of high-quality 750×1500mm antique bricks is only 29.8 yuan per piece. The quotations for 750×1500mm full-body marble on the Internet range from more than 20 yuan to hundreds of yuan per piece. There are even ceramic exhibition halls posting The banner "750×1500 full-body marble as low as 23.8 yuan/piece".
Previously, Ceramic Information News reported that due to the conversion of many production lines in Jiangxi production areas to produce "lithium batteries", a batch of inventory bricks and special-priced bricks flowed into the market. It is reported that due to factors such as rising energy costs, downturn in the end market and the operating pressure of ceramic companies themselves, many ceramic companies in Gao'an production areas have withdrawn from the ceramic industry in 2022 and transferred ceramic production lines to new energy companies for lithium production on a lease basis. Slag roasting project. After these ceramic companies switched to "lithium battery" production, a batch of inventory clearance products, special price bricks, credit bricks and other low-priced ceramic tiles flowed into the market, impacting the normal market operation order.
In November, two large pottery companies in Guangdong leaked notices of kiln shutdowns and holidays. Industry insiders analyzed that this may be a signal for more and more pottery companies to shut down kilns in advance and take holidays. The key problem is that some ceramic companies are in urgent need of cash transfusions and will cut prices on current products, which will have a certain impact on the national market.
1688, Douyin, Pinduoduo...
Low-priced ceramic tiles are everywhere
In recent years, with the rise of short video platforms such as Douyin and Kuaishou, the live streaming delivery model has become popular, attracting a large number of consumers to watch and purchase by constantly offering low prices. As a traditional building material product, ceramic tiles have also been put on the stage of Douyin (live broadcast) sales. On video platforms such as Douyin, the price of ceramic tiles is “not the lowest, only lower.” Attracted by the huge user traffic of Douyin, sales staff of major, medium and small brands and ceramic tiles have stationed on the Douyin platform to "buy big brands at low prices", "first-line brand special price tiles" and "special clearance"” Low-price strategies such as "brand special price tiles" and "source manufacturers" have gained a large number of fans and viewers and made huge profits. According to media reports, some "Internet celebrity" Douyin bloggers can sell millions of ceramic tiles on Douyin every month, with a net income of hundreds of thousands of yuan.
In addition to Douyin, some emerging online platforms have also become channels for selling low-priced ceramic tiles, such as Pinduoduo, Alibaba (also known as "1688"), Xiaohongshu, etc.
Search for "ceramic tiles" on Pinduoduo, and the page shows that the price of most product links is as low as 10 yuan. Many product detail pages are marked with "special clearance", "factory direct sales", "ceramic tile wholesale" and "no middlemen to make the difference" " and other conspicuous fonts. According to inquiries, 600×600mm full-body marble tiles are currently as low as 5.2 yuan/piece on the Pinduoduo platform, 800×800mm full-body floor tiles are as low as 15 yuan/piece, and 750×1500mm full-body tiles are as low as 29 yuan/piece. The evaluation of the special tile products can be described as "rave reviews", "the tiles are very cost-effective", "the quality is quite satisfactory", "online purchase is very convenient", "delivery is fast", "shipped from the origin of Foshan, Guangdong"...
Alibaba APP, known as the "Wholesale Mall", is also an e-commerce platform for many small and medium-sized ceramic companies. Judging from the turnover of ceramic tile-related stores in the past 90 days, the number one ranked was 9.33 million+, the second and third were 7.53 million+ and 7.31 million+ respectively, which means that the store with the highest sales volume exceeded 3 million per month. Yuan. In terms of user reviews, there are still mostly positive reviews. Overall, it seems that the quality, color, transportation, and after-sales service are "impeccable."
On Xiaohongshu, a social sharing platform dominated by young consumer groups, it is also full of low-price ceramic tiles.
There is no free lunch
Beware of low price traps
As the saying goes, there is no free lunch. Judging from the previous experience of Mr. Wen and Deng, we can know that low-priced ceramic tiles are likely to be a trap. In fact, in the ceramic industry, scams that falsely claim "low-price ceramic tiles are for sale" to obtain deposits or payments often occur. Previously, a criminal verdict published by the People's Court of Susong County, Anhui Province showed that Yang Moumou, the former sales manager of the ceramics factory, concealed the truth that he had resigned from the ceramics factory, and fabricated the fact that the ceramics factory sold low-price ceramic tiles and used them that had already been installed on the truck. He urged others to transfer payment for goods through delivery and other means, defrauded others of payment for goods and then used the money for personal debt repayment, with a total fraud amount of 260,100 yuan. Although the victim's payment in the case has been recovered, this low-price trap for ceramic tiles has to make people vigilant.
Apart from the scams based on low-price ceramic tiles, there are indeed a variety of low-price ceramic tiles on the market, especially through online channels. Low prices are certainly attractive, but when faced with low-priced tiles, you still need to remain vigilant and screen carefully.
From a production point of view, the cost of a piece of ceramic tile is actually fixed. In recent years, almost all costs such as fuel, raw materials, labor, and logistics have increased, but the price of ceramic tiles has become lower and lower, which itself goes against the logic of business. . Where did those cheap tiles come from? Why can it be sold at such a cheap price? The fundamental reason is that there is a problem with the quality of the ceramic tiles, or the sources are irregular. Some merchants use "low prices" as bait to deceive price-sensitive consumers into making one-time sales without providing any after-sales service guarantee.
Do you still dare to buy such low-priced ceramic tiles?
