Gathering efforts towards the future
Xin Zhongyuan Ceramics Regional Core Dealer Exchange Meeting
On November 22, the 2022 New Zhongyuan Ceramics South China Region and Southwest Region core dealer exchange meeting with the theme of "Gathering Strength for the Future" was held grandly.
New Zhongyuan Ceramics/New Zhongyuan Residential Marketing General Manager Zhang Lei, New Zhongyuan Ceramics South China Region General Manager Liu Jianxun, New Zhongyuan Ceramics Southwest Region General Manager He Cheng and other leaders attended and gathered together with representatives of the core dealers of Xinzhongyuan Ceramics in South China and Southwest China.
At the meeting, by promoting the brand strategy and regional marketing direction, viewing new products, visiting factories, etc., the headquarters and dealer families opened their minds to jointly plan development plans, laying a solid foundation for a good start in 2023. the basis of.
Work together to achieve a win-win situation for manufacturers
——The core work deployment of New Zhongyuan Ceramics in 2023
The more severe the market environment, the more necessary it is to practice basic skills.
Facing the economic downturn, fierce industry competition, and increasing uncertainty in the market environment,Xin Zhongyuan Ceramics/Xin Zhongyuan Residential Marketing General Manager Zhang Lei delivered a speech with the theme of "Gathering Strength towards the Future", Share your thoughts on solutions.
Xin Zhongyuan Ceramics/Xin Zhongyuan Residential Marketing General Manager Zhang Lei
Xin Zhongyuan family members listen attentively
Mr. Zhang said that when the external environment cannot change in a short time, the first thing everyone must change is their own cognition, adjust their state, and practice basic skills down-to-earth in order to maximize their potential. Give full play to subjective initiative and achieve innovation and breakthroughs.
Based on the actual situation of regional brand building, Mr. Zhang made the core work arrangements for 2023:Regional product planning, service provider regional network construction, simple aesthetics museum construction, channel renovationRoad development, and normalized operations of online new media/new retail.
Strengthen confidence and work together
——Finding certainty in an environment of uncertainty
Confidence in the market comes from the firm practice of certainty.
Liu Jianxun, general manager of Xinzhongyuan Ceramics South China Region, in his keynote speech on "How to Find Certainty in an Uncertain Environment", combined with the successful experience of multiple benchmark sites in the region, pointed out that "product "Certainty of price, certainty of price, and certainty of promotion" is the way to overcome market uncertainty.
Liu Jianxun, General Manager of Xinzhongyuan Ceramics South China Region
In terms of product R&D and production, Xinzhongyuan relies on new equipment, technology, materials and design to achieve intelligent, low-carbon, energy-saving and high-efficiency production to improve production capacity and supply. Provides strong protection.
New product "JIN" series
——New upgrade of "SU" texture tiles
Product competitiveness is always the core of brand competition.
It is worth noting that at the conference, a new upgrade of "SU" texture ceramic tiles - "JIN" series was launched.
Continuing the superior quality of "SU" texture tiles, the "JIN" series of tiles have been upgraded in terms of realistic texture, soft light, eye protection, and delicate touch: High-end stone The texture restoration is more realistic, and the soft glaze color is richer and more fashionable, meeting the versatile and changeable home decoration needs of consumers.
Xin Zhongyuan family members take photos and records of new products
Scene, the Xinzhongyuan familyThe enthusiasm for the new "JIN" series of ceramic tiles is high. From time to time, they take out their mobile phones to record product details, and the atmosphere continues to be heated. "SU" texture tiles have been enthusiastically sought after by consumers since their birth in 2021. I believe that this upgraded new product "JIN" series will continue to lead the trend.
Enter the factory and get certification of strength
——Witness product productivity on the spot
After the exchange meeting, Xin Zhongyuan’s family walked into the production factory together to inspect the entire process from raw materials, kiln firing, packaging, warehousing, etc. Under the on-site explanations of senior production front-line staff such as workshop directors and product directors, you can have a more direct and in-depth understanding of the production process and witness the strong production strength of Xinzhongyuan.
Xin Zhongyuan family members walked into the factory
In addition, the performance of the product is also tested so that Xinzhongyuan family members can intuitively feel the advantages of the product. It can be seen on site thatthe new product can easily pass the cutting, drilling, anti-fouling and other aspects.
On-site product performance experiment
Gathering efforts towards the future
We have weathered the storm for 38 years and stayed together through thick and thin for 38 years. Along the way, the brilliance and achievements of Xinzhongyuan Ceramics are inseparable from the joint efforts of the dealers.
Just like the theme of this core dealer exchange meeting "Gathering Strength towards the Future", we always firmly believe that "dealers are the core assets of the brand", Xinzhongyuan Headquarters always cooperates with the whole country Dealers work together to create a better future!
