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Successful conclusion | Group marketing competition, Laideli brand achieved fruitful results!

Release time:2025-04-21click:2

On September 2, the group company took advantage of the peak sales season of Gold, Nine and Silver Ten to launch the Second Marketing PK Competition within the group. It is hoped that through the sales PK mechanism of each brand, it can comprehensively boost the group's sales performance. Take off and create a professional brand marketing model.

After two months of intense competition, the group company ushered in the summary meeting of this Golden Nine and Silver Ten Marketing Competition on November 4th. The leaders of the group and the sales of each brand attended the event, and the atmosphere was warm.

Chairman of the Group Supervisory Board-Liang Qi

Group Chairman-Liang Shengyuan

Group General Manager-Luo Chang

Group Marketing General Manager-Xian Jiantang

Group Marketing Center General Manager-Yan Weisheng

Since September, the Laideli brand has actively planned and deployed online and offline, launching "Choose Foshan Bricks to Build a Happy Home", "One Million Subsidies·Sign Up and Deliver Stores", "Happy Home Show Case Collection", " Brand activities such as "Fancy Happily Showing Douyin Video Contest" have won unanimous praise and support from customers.

At the same time, in the past two months, Laideli's sales elites have been full of energy and courage to achieve their goals, and are ambitious to compete in the market! They have achieved impressive results in this marketing competition, let’s take a look at their style~

Go all out

Achievements

Regional Performance Ultimate Award

Yujiahui (third from right) of the Second District won the award

Regional Award for New Product Sampling

Huang Jianrong (second from left) in the first district, Zhao Zhusong (second from left) in the third districtSecond from right) Award-winning

Individual Investment Ranking Award

Regional Director Yu Jiahui won the award (fourth from right)

Performance Personal Ranking Award

First Runner-up - Chen Qisheng, Second Runner-up - Zhou Honghao & Tan Zhiming

Market Center Team Award

Laideli Planning Group (second from right)

Gold Nine Silver Ten

Activity Review

PART.01

✦✦National linkage

✦ Choose Foshan bricks to build a happy home ✦

In the peak season of the gold, silver and ten industries, facing new opportunities and the critical moment of market restart, Laideli Ceramics has joined hands with terminal stores across the country to launch online live broadcast + offline with the theme of "Choose Foshan Bricks and Build a Happy Home" Linked brand activities reach more people with high-quality products and preferential policies.

Under the momentum of unity and hard work of Laideli stores across the country, the results of the event scored high marks again, achieving both satisfactory results in terms of transaction volume and sales in one fell swoop.

 

PART.02

✦✦Online Investment Promotion Live Broadcast

✦ Millions of subsidies·Sign up and deliver to the store ✦

Complete policy assistance solves the obvious pain points of franchisees. The announcement of the policy instantly exploded the live broadcast room, ushering in a climax of placing orders and grabbing seats, and the news of joining the franchise kept spreading!

Successfully locked in multi-city franchisees such as Zhejiang Xiaoshan, Zhejiang Jinhua, Guangxi Cenxi, Zhejiang Chun'an, Zhaoqing Guangning, Guangzhou Xintang, Putian Xiuyu, Shandong Dongying, Jiangxi Taiyuan, Hunan Xintian and other cities! Join us at Deli to open up a wealth future together!

PART.03

✦✦Collection of real-life cases

✦ Happy Home·show out ✦

Since the launch of the event, many dealers have enthusiastically uploaded high-qualityWith a large number of cases, the headquarters uses the rich collection of cases to achieve strong exposure, and continues to promote through group interactive exposure, smart cloud store case update sharing, and content platforms (Xiaohongshu, Zhuxiaobang, Toutiao, etc.).

In October, Laideli's real-life case exposure across the entire network reached 100W+, the exposure of a single article was 14.3W+, maximizing the value of the case.

PART.04

✦✦Douyin Short Video Collection

✦ Show off your happiness in style ✦

In order to encourage terminals to make good use of new media tools for online traffic conversion, a Douyin short video challenge was launched.

Many dealers and customers from Lai Deli actively participated. By the end of the event, the Douyin topic had been played 26.9W times, providing strong support for the brand’s exposure on Douyin.

Every summary of the past always heralds the pursuit of higher goals in the future. Behind every joy of harvesting achievements, there is always greater responsibility and responsibility!

In the last two months of 2022, Laideli people will work together as one and make great progress all the way. With the courage to overcome difficulties and the morale of uniting and fighting, they will strive to complete the full-year goals and achieve greater success for Laideli!

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