On November 2, the 2022 Wrigley Home Furnishing Group Media Communication Appreciation Meeting with the theme of "Thanks for having you, better from now on" was successfully held. Wrigley Home takes this opportunity to invite friends from the media to witness the group's new development journey after its listing, and expresses its sincere gratitude to friends who have always paid attention to and supported Wrigley Home.
Liu Wengui, President of China Building Materials Market Association Bathroom Branch, Foshan Sanitary Ware Industry Association, Li Zuoqi, President of China Construction Circulation Association, Guangdong Home Building Materials Association, China Industrial Cooperation Association Home Decoration Branch Chairman Yu Zhenrong, Chairman of the Interior Design Committee of the China Building Materials Circulation Association Guo Xin, Chairman of the Manufacturing and Construction Professional Committee of the China Council for Promotion of China Jin Yafan, General Manager of Sina Home Furnishing Ceramics Division Yan Shougang, Huge Engine Vertical Business Home Furnishing Industry South China Strategy Director Xiao Xiao Juanjuan, Xiaohongshu’s senior consultant in the home furnishing industry, Yin Mingzi and other industry heavyweight guests attended the meeting to share and exchange ideas. At the same time, China News Service, Xinhuanet, People's Daily, Leju Finance, ZAKER, China Business News, People's Daily, Information Times, New Express, Nanfang Daily, Guangzhou Daily, Pearl River Business Daily, Southern Metropolis Daily, Foshan Daily, etc. Friends from the media also attended the event and gathered in Chancheng, Foshan to celebrate the successful listing of Wrigley Home and jointly look forward to the new strategic blueprint for Wrigley Home's future.
Xie Wei, director and deputy general manager of Wrigley Home Furnishing Group, Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group, Xu Jian, brand director of Wrigley Home Furnishing Group, and other leaders of Wrigley Home Furnishing Group also attended the event and discussed how Wrigley Home Furnishing Group responds to market challenges and formulates development plans. A series of sharings were conducted on strategies and upgrading brand image.
Work hard, be pragmatic and innovative, and plan for future development
Wrigley Home always adheres to the corporate mission of "continuously improving people's quality of life in smart homes", insists on focusing on user needs, relying on the Internet, and aiming to improve people's quality of life in home and bathroom, focusing on the development and upgrading of smart home and bathroom, leading The development of China’s smart home industry. After 28 years of hard work and innovation, Wrigley Home Furnishing Group was successfully listed on the main board of the Shenzhen Stock Exchange and entered a new strategic stage of comprehensive development of the enterprise.
Xie Wei, director and deputy general manager of Wrigley Home Furnishing Group, shared the good news of Wrigley Home Furnishing's successful listing and completion of fundraising of 1.225 billion yuan to the guests and friends present, and expressed his sincere gratitude to friends from the media for their continued attention and support. Xie Wei said that Wrigley Home Furnishing will be in smart home and digital intelligence in the future.Deeply cultivate the field, continue to innovate and develop, and go all out to accelerate towards the dream of global smart homes!
(Xie Wei, Director and Deputy General Manager of Wrigley Home Furnishing Group)
How to continuously maintain and enhance the company's competitive advantages and continue to maintain its leading position in the future home furnishing market is an important issue faced by Wrigley Home Furnishings after its successful listing. Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group, gave a keynote speech on this topic. He pointed out that "smart home", "digitalization" and "one-stop installation" are three key words for home furnishing companies. Wrigley Home Furnishing has also been building a smart home group through the implementation of intelligence and IoT, using multiple brands and multiple Category collaboration creates a full smart home industry chain to provide customers with high-quality smart home overall solutions and move towards the vision of "becoming a world-class smart home overall solution provider".
(Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group)< /span>
In industry competition, building brand power is the key to winning the market. In response to the issue of brand power, Xu Jian, brand director of Arrow Home Group, explained how Arrow Home Group uses ARROW, FAENZA and ANNWA Anhua's three major brands to build the company's comprehensive brand power. Mr. Xu pointed out, “The brand itself is a collective imagination and requires everyone to have a common understanding of it.”
(Xu Jian, Brand Director of Wrigley Home Furnishing Group)
Look forward to the future, gain insights, and achieve wonderful sharing
The Wrigley Home Media Appreciation Meeting also provided a communication platform for Wrigley Home and the attending media to discuss the future of the industry. Expert teachers from the three major media platforms of Sina, Judo Engine and Xiaohongshu also made forward-looking sharings.
Yan Shougang, general manager of Sina Home Ceramics and Bathroom Industry, shared the topic of "Construction of Channels for Home Decoration Designers". He pointed out that the designer channel is an important entrance to future market traffic, and operating the designer channel well is one of the future core competitiveness of operating brands. Enterprises are mainly divided into two dimensions in terms of designer channel operations. One is the corporate headquarters, which must have a mature operations team and build large-scale designer IP through different types of activities; the other is at the dealer level, which needs to consider dealers. , designers and consumers, and can operate designer channels through methods such as "making friends and then collaborating", "family links", and "partner relationships".
(Yan Shougang, General Manager of Sina Home Ceramics Industry)< /span>
Ms. Xiao Juanjuan, South China Strategy Director of the Home Furnishing Industry, a vertical business of the giant engine, discussed the possibility of Wrigley Home Furnishings creating a new situation in the wave of digitalization with the theme of "Digital Marketing Drives New Arrows for Home Furnishing Growth". Xiao Juanjuan pointed out that the essence of corporate business growth is to "pay more attention to people." While focusing on humanities, Wrigley Home Furnishings can go one step further and use the 5A theory to manage the customer process in the digital era, through "Aware, Appeal, Ask, Act, and Advocate" The path not only wins users, but also cultivates brand fans.
(Xiao Juanjuan, Director of South China Strategy for the Home Furnishing Industry of the Massive Engine Vertical Business)< /span>
Mr. Yin Mingzi, a senior consultant in the home furnishing industry from Xiaohongshu, shared his insights into the trends in the home furnishing industry and found that in the past three years, the "home economy" brought about by the epidemic has penetrated into all aspects of life., more home scenes are emerging, stimulating consumption in the home decoration industry. At the same time, Yin Mingzi analyzed the opportunities for future development of the industry around the three key words of "purpose", "preference" and "scenario", pointing out that design and decoration is the leading demand for users' home decoration, and the popularity of whole-house customization will continue to grow; kitchen, Bedroom and living room are the three most popular scenes in the home furnishing industry. Home products derived from these three scenes can often create greater influence.
(Yin Mingzi, Xiaohongshu’s senior consultant in the home furnishing industry)
Three major brands develop simultaneously to help achieve goals
For Wrigley Home Furnishings, better from now on is not just a statement, but also a better life within reach. The event site was decorated as a camping scene, and ARROW, FAENZA, and ANNWA, three major brands of Arrow Home Furnishings, integrated beautiful life scenes into it. Different atmosphere elements and interactive content interpret the different concepts and positioning of the three major brands.
As a brand focusing on the mid-to-high-end market, ARROW is committed to providing diversified smart solutions for families around the world. The ARROW exhibition area uses bright orange and tranquil dark blue as the main colors to create a private space and inspiration garden for modern people, hoping to find an outlet for contemporary people's busyness and pressure. ARROW will always adhere to the core values of "improving people's quality of bathroom life" and "innovating people's smart living spaces", and continue to move towards the vision of becoming a world-class smart home brand.
When art and life meet, we find the possibility of a better life. In the FAENZA brand exhibition area, you can clearly feel the collision brought about by the integration of art into life. FAENZA products, together with classic artworks, express the essential beauty of artistic life on the stone paved ground, expressing the "half art, half life" philosophy that FAENZA adheres to as a "high-end art lifestyle brand". Brand proposition. In the future, FAENZA will continue to be committed to providing artistic and luxurious solutions for high-end families and leading the international trend.Art Home Lifestyle has become a powerful and influential art life brand globally.
If you ask, what is a free life like? ANNWA The answer given by Anwar is that living freely is like walking on the clouds. In the ANNWA exhibition area, you can see the novel imagination of young life. The bathroom space has become a dream factory for young people, and the bathtub has built a ladder to the free cloud. ANNWA uses the language of young people to clearly express the brand proposition of "Fashionable Anwar, understand your life better". In the future, ANNWA will also have a profound insight into the lifestyle and consumption needs of young people, and use the intelligent technology, fashionable design, humanized functions and optimal services of its products to bring users a younger and more fashionable life experience.
In the future, the three major brands will continue to explore and innovate in their respective markets, allowing consumers to feel the humanistic warmth and smart life of ARROW, and experience the benefits brought by FAENZA Art blends into the beauty of life, with the youthful fashion and freedom shaped by ANNWA.
While the three major brands continue to strengthen their brand positioning and image, they will also strive to build their own influence at the product and channel levels, especially in terms of realizing intelligence and deepening digital intelligence upgrades, to jointly promote the transformation and upgrading of Wrigley Home Furnishing Group.
Thanks for having you, it will be better from now on! Wrigley Home Furnishing Group thanks the media friends for standing side by side and hopes to work together towards the future. Wrigley Home Furnishing Group will also, under the supervision and help of media friends, demand itself with stricter standards, innovate comprehensively, strive to develop, and strive to become an "international first-class smart home" brand as soon as possible!
