According to the 2022 Tmall Consumer Insight Report, the new generation of home decoration consumer groups have unique insights into home aesthetics and their own opinions on home decoration. One of the most obvious changes is that aesthetics has become a rigid necessity for today’s young consumer groups.
The new generation of consumer groups have new demands for home decoration, which has stimulated new potential in home places. Under the guidance of new media platforms such as Xiaohongshu, keywords that highlight the high-end sense of home decoration, such as minimalism, plain color, wabi-sabi, cream style, salt style, clean, fresh, and main-light-free design, continue to emerge and gradually Become a home fashion trend.
Behind the “plain color” trend
It is the aesthetic change of consumer groups
From luxury to simplicity, from complexity to simplicity. The development of human settlement space has gone through a process of deletion and simplification.
Since the 1990s, with the spring breeze of market economy, living conditions have been greatly improved. Crystal lamps, European modular furniture, and waterjet spliced bright ceramic tiles were the standard features of high-end decoration at that time. In the field of ceramic tile applications, polished tiles, microcrystalline stone and other products are favored by consumers due to their high gloss and bright colors.
△The "rich" style that was once all the rage
As the new generation gradually becomes the mainstream of home decoration consumption, they no longer blindly pursue glamor and exaggeration, but pursue simplicity and perfection, abandoning redundant elements, colors, shapes and textures, and pay attention to sensory simplicity and taste. Elegance brings the heart and mind back to their true nature. This is the most cutting-edge home decoration aesthetic trend, and it is also a home style highly respected by the new generation.
△Minimalist style effect highly praised by young people
Minimalism, wabi-sabi, salt style, high-end, fresh, clean, no main light design, and cream-style decoration... When all these decoration hot words that are very trendy, cutting-edge, and recognized by fashion are " When "plain color" is closely connected, it also declares that "plain color tiles" as the material that best matches the needs of the current young generation for home space, officially “Return".
It’s easy to keep up
It’s hard to do the details well
The new generation of consumer groups grew up in a high-quality consumption environment, and "comfort" and "pleasant self" are the main purposes of their decoration consumption. Different from the previous conspicuous consumption of home decoration, they appear to be more rational and know better about the choices in life. At the same time, they are also willing to pay for a certain lifestyle they like.
△The integration of "guest dining and kitchen" is becoming a trend
Plain color ceramic tiles show a people-oriented living space, which improves the sense of quality and comfort for exquisite life. At the same time, it also meets the aesthetic needs of contemporary lazy people who are simple but detailed, simple but connotative. . Plain ceramic tiles are more in line with the life scene functions of the new generation of consumer groups, and emphasize the rigidly needed aesthetic attributes, more humanistic temperament and more refined sense of quality, so they are more popular among the new generation of consumer groups.
"Unprofessional, no details". Facing the new generation of consumer groups who are becoming more and more rational and picky, it is difficult for them to be tempted by those superficial ceramic tile products. Only by down-to-earth focusing on the expressiveness of product texture and finding the essence in the subtleties is the key to touching the new generation of consumer groups.
△The product effect of "Looking from a distance is plain color, looking up close there are details"
In fact, Oceano has been focusing on the detailed design of products for many years. Relying on the strong R&D and innovation strength of Diou Home Furnishing Central Research Institute, Oceano innovates around product details such as color, texture, texture, light, touch, etc., striving to start from the perspective of consumer needs and ultimately bring surprises to consumers. A surprising experience beyond.
The rise of beauty consumption
Oceano sets off a new aesthetic trend
When aesthetics has become a rigid necessity, the market environment, consumption scenarios, and user needs we face are also undergoing profound changes. How to reach new consumer groups has become the key for brands to achieve a new round of growth.
Oceano knows very well that the key to stand out and successfully gain fans in this competition that depends on both appearance and strength is to continuously understand the core needs of consumers and continue to meet consumers' needs through strong technological innovation. core needs.
△2022 autumn new product effect
Oceanno has a deep understanding of the aesthetic needs of young consumers, combined with international trends, and used extreme innovative design thinking to grandly launch the 2022 autumn new product series, giving full play to Oceano's huge advantages in the field of R&D and innovation, from the details Insight into user needs from a perspective, and help users achieve a better and higher-quality living with innovative products and differentiated space application solutions that exceed expectations!
