On October 29, the "2022 Super Brand Thought Conference and 2022 Guangzhou Design Week Preview Ceremony&Firefly" was grandly held by the Guangzhou Design Week "Super Brand Studio" in conjunction with the Interior Design Committee of the China Building Materials Circulation Association and Jujiao Cultural and Creative Industries. The "Light Plan OLED Laboratory Launching Ceremony" event was successfully held on the 3F of the Ceramics Theater at the China Ceramics Headquarters in Foshan.
The conference invited many design and marketing experts, cultural and creative brand leaders, as well as representatives of emerging designers, managers of leading pan-home furnishing companies, representatives of marketing departments, and brand departments to participate. They are:
Guangzhou Design Week CEO Mr. He Wenguang
Mr. Li Zuoqi, Vice Chairman of the Executive Committee of China Building Materials Circulation Association
Mr. Luo Qing, Vice President of China Building Materials Circulation Association/President of Building Materials World All Media
Mr. Chen Qinxian, Vice President of China Building Materials Circulation Association/Co-construction Partner of "Super Brand Studio"
Co-Chairman of China Ceramic City Group Mr. Zhou Jun
Ms. Tang Jieming, General Manager of China Ceramics Headquarters
Deputy Secretary General of Foshan Sanitary Ware Industry Association Mr. Liu Wengui
Chairman of Interior Design Committee of China Building Materials Circulation Association/Manager of Guangzhou Design Week Aesthetic Living Room Mr. Guo Xin
Secretary-General of Guangdong Cabinet Industry Chamber of Commerce Ms. Zhong Juan
Mr. Yang Zhihua, Full-time Executive Chairman of the Furniture Branch of Foshan E-Commerce Association/Secretary-General of the Greater Bay Area Home Furnishing Dealers Association Alliance
Mr. Sun Qibin, Chief Empowerment Officer of Interior Design Committee of China Building Materials Circulation Association/Deputy General Manager of DPI Imported Tiles
Manager of "Super Brand Studio"/Manager of Jujiao Cultural and Creative Industries Mr. Liu Dezhi
"Super Brand Studio" co-construction partner/design director of WEI Architecture and Interior Design Institute Mr. Wei Shineng
Director of Shiwan Meitaowan Mr. Ma Hao
Mr. Peng Wu, General Manager of Guangzhou Design Week Project Operation Center
Dr. Ding Lei, Director of Marketing Department of Fangsheng Optoelectronics
Founder of Guangzhou Gaodun Lighting Design Co., Ltd. Mr. Wang Yue
Mr. Li Shenghui, Partner of Guangzhou Yuanse Lighting Design Co., Ltd.
Mr. Xie Xin, person in charge of Shenzhen Zimo Design Consulting Co., Ltd.
Fluorescent Award·Executive Committee Secretary-General Ms. Yina
Super Content Studio Manager/CEO of Gewu Future Innovation Center Mr. Lei Fenghua
Mr. Yu Zhi, President of Italian Caccaro China
Chairman of Xinhai Jialan Mr. Zhang Aimin
President of Jiufang Tile Industry Mr. Zhang Nianchao
Gold Medal Bathroom General Manager Ms. Li Xiaoxiao
Mr. Hu Haijun, General Manager of Xiangfang Home Marketing
Mr. Liang Rui, General Manager of Xinjincheng Sales Company
Mr. Guo Hao, General Manager of Oubite Ceramics
General Manager of White Rabbit Ceramics Mr. Cao Jun
Okesa Bathroom Chairman Mr. Xu Yongjin
Mr. Peng Tiankui, Chairman of Gecko Anti-Slip Marble Tiles
Chairman of Foshan Fukuang Smart Home Co., Ltd. Mr. Wu Yuanyou
Mr. Cao Heng, General Manager of Guangzhou Dinghao Furniture Co., Ltd.
Deputy General Manager of Ideal Sanitary Ware Mr. Wei Yifu
Kimberlia Deputy General Manager Mr. Guo Jiecheng
Mr. He Zhiyuan, General Manager of Apfan Sanitary Ware
Mr. Lin Xuezhou, Director of Langjing Bathroom Brand Management Center
Ms. Lin Lini, Chief Brand Operations Officer of Holike Home Furnishings/HD Jiji Brand Manager
Mr. Luo Hongji, Chairman of Zhongzhi Marketing
As well as the heads of branches of the China Building Materials Circulation Association in the Pearl River Delta, representatives of leading companies in the home furnishing industry, and designers attended.
There are also media parties that provide support for this conference. They are:
Sina Home, NetEase Home, Leju Finance, Inspiration Home (Yidian News), Phoenix Home, Bathroom Toutiao Network, Zhongtao Home Network, Bathroom News Network, Building Materials World, Big Home Network, South China Home Network, Chinese Designers Network, China Ceramics Network, Absolute Design, Tencent Home Shell, Yan Bath Circle, China Ceramics Network, China Home Furnishing Network, Intelligent Manufacturing Alliance, Aladdin Magazine, Guzhen Lighting News, Yunzhiguang Lighting and other media.
Sincerely thank you all for your support and participation!
· // Speeches from leading guests
Mr. Li Zuoqi Vice Chairman of the Executive Committee of China Building Materials Circulation Association
Li Zuoqi, vice president of the executive committee of the China Building Materials Circulation Association, said in his speech that a serious decline in market sales this year is a foregone conclusion. Judging from the current sharp decline in land transactions, new real estate construction, openings, and sales, next year's It is an indisputable fact that the demand side will continue to shrink in the first half of the year and the next year. The real difficulties will still be in the next two years. The industry has serious overproduction and the days of crazy expansion are coming to an end. A major reshuffle is still on the way. Industry companies must be fully mentally prepared. . In such a severe market environment, seizing the high-end market and doing a good job in design and marketing have become new ways for brands. The association will also integrate more industrial resources to promote the strategic transformation of the pan-home furnishing industry and promote the progress and development of the industry.
Tang Jieming delivers a speech
Assistant to the President of Foshan China Ceramic City Group < /span>
General Manager of China (Foshan) Ceramics Headquarters
General Manager of China (Zibo) Ceramics Headquarters
He Wenguang
Guangzhou Design Week CEO
Mr. He Wenguang emphasized: This Guangzhou Design Week will maximize the exhibition experience and plan 2022 Guangzhou Design according to the process of visitors before coming to the exhibition - arriving outside the exhibition hall - entering the exhibition hall - after leaving the exhibition hall. Weekly on-site experience upgrade plan allows participants to not only watch exhibitions, listen to conferences, and chase coffee during Guangzhou Design Week, but also taste delicious food and performances. At the same time, Guangzhou Design Week will continue to take "design drives industrial upgrading, and industry achieves a better life" as its goal and mission, and is committed to becoming the "source of contemporary residential life aesthetics", focusing on the sources of materials, technology, space formats, and lifestyle fields. Research.
· // Fluorescence Project OLED Laboratory Launching Ceremony
Lin Hong (video speech)
Fluorescent Project Academic Tutor
Ding Lei’s speech
Director of Marketing Department of Fangsheng Optoelectronics
Fluorescent Project OLED Laboratory Launching Ceremony
The conference also held a launch ceremony for the OLED laboratory of the Fluorescence Project - the leading domestic high-tech enterprise brand [Fangsheng Optoelectronics] joined hands with Guangzhou Design Week to carry out innovative practices for the application of OLED optoelectronic technology in the lighting field, with topics In the form of a workshop, eight designers will be invited to join forces with eight brands to carry out OLED light source application creation and design. The theme curation of the practical results will be unveiled at the Guangzhou Design Week in December this year. The practice of this topic workshop will also be included in the Fluorescence Award jointly launched by Guangzhou Design Week in 2022 with various authoritative organizations in the lighting industry to commend China's innovative lighting design projects and products, as the Fluorescence Award·"Fluorescence Plan OLED Laboratory" , convey the "fluorescent" lighting design concept to the new forces in lighting design and the public, help the fluorescent award-winning designers and brands to integrate and innovate, and help the integration and upgrading of design + industry.
· // Super Brand Thought Conference
Guangzhou Design Week’s “Super Brand Studio” teamed up with the Interior Design Committee of the China Building Materials Circulation Association and Jujiao Cultural and Creative Industries to jointly develop a new pan-home four-in-one design and marketing growth strategy model. The three parties made full use of their respective platform advantages to systematically It comprehensively solves core issues from marketing events to brand communication, from products to product scene display, aiming to help enterprises carry out brand upgrades and strategic transformation.
Chen Qinxian
Vice President of China Building Materials Circulation Association
"Super Brand Studio" co-construction partner
The first person to design and market IP
Chen Qinxian, vice president of China Building Materials Circulation Association, co-construction partner of "Super Brand Studio" and the first person in design and marketing IP, said in the keynote speech that everything in an enterprise starts from customer value, that is, "based on Customer-centric”. The main focus that really affects the sustainable success of an enterprise is not the company's strategic goals, nor the process of development strategy and operational management, but the power of focusing and focusing on creating value for customers. The essence of customer value in the pan-home furnishing industry is to create beauty. Design is the first principle of "beautiful materials, beautiful space, and beautiful life".
The core strategy of Pan Home’s corporate marketing competition is “design marketing strategy”. Design marketing strategy is the only way for Pan Home to form a differentiated strategy. Chen Qinxian pointed out that designers are the largest repeat purchasers and the most important private domain traffic. Products and product scenarios are the most important foundation for brands to achieve design transformation. A stable price system is the most important protective wall for designer cooperation. How to build a corporate design and marketing strategy has become a top priority for the pan-home furnishing industry.
Liu Dezhi
"Super Brand Studio" Manager/Jujiao Cultural and Creative Manager
Wei Shineng
"Super Brand Studio" co-construction partner< /span>
Design Director of WEI Architecture and Interior Design
At the event, Liu Dezhi, the manager of "Super Brand Studio"/manager of Jujiao Cultural and Creative Industries, and Wei Shineng, co-construction partner of "Super Brand Studio"/design director of WEI Architecture and Interior Design Institute, successively delivered keynote speeches, China Guo Xin, Chairman of the Interior Design Committee of the Building Materials Circulation Association/Guangzhou Design Week Aesthetic Living Room, released the "Guangzhou Design Week Aesthetic Living Room".
Guo Xin
Chairman of Interior Design Committee of China Building Materials Circulation Association
Guangzhou Design Week Aesthetic Living Room Manager
Chairman Guo said: Special events such as the epidemic and the real estate explosion have accelerated the involution and reshuffling of the pan-home industry. In the future, pan-home terminal sales channels and store formats will undergo huge changes: non-head brand enterprise terminal monopoly Store construction faces huge challenges; single-category home building materials and single-brand stores, especially stores without the support of designer channels, will find it difficult to survive; designers need service providers with professional delivery capabilities to solve the problem of design implementation; quality consumers I don’t want to waste too much time on selecting materials. In short, many problems such as difficulty in attracting investment for enterprises, difficulty in operating dealers, difficulty in designer delivery, and difficulty in consumer choice have frequently troubled them. How can we help them solve their pain points and find a way out? The aesthetic living room of Guangzhou Design Week will definitely be the future growth path of pan-home terminals.
· // Event Highlights
Group photo of the event< /p>
