From September 12th to October 30th, Qianghui’s 20th Anniversary New Products Festival, which lasted for more than a month, officially came to an end. During the peak sales season of Golden Nine and Silver Ten, a series of online and offline traffic diversion activities led by Qianghui Headquarters, huge discounts on popular products, lucky draws for home appliances, Douyin Challenge, etc. have set off a rush to buy in the terminal market. The channel’s traffic volume exceeded, and the number of fans skyrocketed!
The generous gifts and great value product policies are just to thank our close friends and family who have always supported Qianghui! On September 25, October 15, and October 30, Qianghui held three online lottery live broadcasts respectively. The number of likes in the live broadcast room totaled 300,000+. The total terminal sales of this event exceeded 57.82 million+. The total terminal retail deposits exceeded 36.89 million.
Friend benefits and endless fun
This "Golden Nine Silver Ten Purchases of Finely Crafted Bricks" Qianghui's 20th Anniversary New Product Festival continues a series of actions launched by Qianghui's 20th anniversary, continues to deepen brand creation, and creates Qianghui's sustainable IP. The influence of Qianghui brand will be radiated in time. At the same time, this Qianghui 20th Anniversary New Product Festival launches a number of hot-selling products with huge discounts, exclusive whole-house packages for close friends, and surprise home appliances and gift draws, bringing the ultimate experience to consumers.
In addition to the generous welfare policy for purchasing bricks, the live broadcast of the Qianghui 20th Anniversary New Product Festival was even more exciting. Powerful products were planted, precision quality testing was carried out, surprises came one after another, and the number of lottery benefits in each round continued. With more upgrades and a lively and joyful atmosphere, the popularity of the live broadcast room continues to rise, and the number of fans keeps increasing!
Multiple channels of publicity to improve publicity effectiveness
In this event, in order to better enhance the influence of Qianghui brand in the market, Qianghui promoted it through online + offline multiple channels, and promoted it on WeChat Moments, Douyin, Xiaohongshu, Weibo and other new Seize the traffic high ground on the media platform and use fission communication to further deepen consumers’ impression of the Qianghui brand!
Since the start of the 20th anniversary event, Qianghui has launched a number of Douyin challenges on Douyin, using the names #我为强惠20岁的东西, #强惠精工tiles, #强惠20年新品精品节Topics such as these are used as content, with a total of 5 million+ views, and rapid spread from point to point, bringing greater exposure to Qianghui!
With the support of Douyin traffic pool, Qianghui headquarters has created Douyin matrix marketing, using a vertical marketing model and one-stop management and operation to provide dealers with high-quality short video content, empower terminals, and quickly obtain access to the same city Exposure and attract more potential customers!
In order to encourage friends and family to actively participate in new media content creation, we help dealers create personal IP and local ceramics.Porcelain Internet celebrity brand achieves efficient traffic diversion and monetization, and Qianghui Internet celebrity store incubation plan continues to be carried out!
▲Photos of some KOC bloggers visiting stores
In recent years, with the rise of Internet self-media, self-media platforms such as Xiaohongshu, Douyin, and Zhihu have become the focus of the new generation of people. In line with the development trend of the times, Qianghui launched the "Little Red Book KOC Store Exploration" plan, inviting hundreds of KOC bloggers from all over the country to visit Qianghui terminal stores, through traffic conversion, efficient dissemination, rapid inclusion, etc. , shaping the image of Qianghui’s local store.
Gold, nine and silver, buy fine bricks
In the peak sales season of the Golden Nine and Silver Ten days, Qianghui's nationwide specialty stores are in full swing. They actively respond to the call of Qianghui's headquarters and work together to promote the product. The exciting and huge discount activities have set off a consumer boom in various markets! As of press time, the number of completed orders is still increasing, and the total transaction price continues to rise!
▲Photo of some customers
▲The final live broadcast
As the third final live broadcast draw comes to an end, Qianghui’s 20th Anniversary New Product Festival comes to a successful conclusion! Next, Qianghui will continue to follow the trend, be proactive, launch innovative marketing models, and plan for the future.
