He was the first person to visit the 9371 houses in the Forbidden City;
He was the first person to expand the open area of the Forbidden City to more than 80%,
He "works hard all day long, never having a day off",
From "Guardian of the Forbidden City" to "Watcher of World Heritage",
He is Shan Jixiang, president of the Chinese Cultural Relics Society/former director of the Palace Museum.
Cultural confidence thrives
As the "gatekeeper of the Forbidden City", Dean Shan Jixiang was also hailed as the 2022 China Aerospace Charity Ambassador along with Zhang Rongqiao, chief designer of China's first Mars exploration mission project, and Chinese astronaut Wang Yaping. In fact, the aerospace industry has never left traditional Chinese culture, and Chinese cultural confidence is booming.
This visit to the new product launch conference of Nobel Search for Patterns II is the first time that Dean Shan Jixiang has participated in a new product launch conference in the ceramic industry. This is a reflection of the cultural core contained in the "Tibet" series of Nobel Search for Patterns II. The high recognition is also a strong endorsement of Nobel’s insistence on confidence in Chinese culture and the promotion of original Chinese aesthetics!
Humanistic spirit and cross-border integration
"Xunwenji II Nobel 2023 "Tibetan" New Product Release and Humanities and Art Appreciation" was held at Hangzhou Liangzhu Culture and Art Center. Liangzhu is one of the world cultural heritage sites. Dean Shan Jixiang once said that Liangzhu culture has enriched mankind’s definition of civilization. The location of Liangzhu for the press conference and humanities and art appreciation meeting of Xunwenji II "Tibet" is quite meaningful. Nobel took it as his duty to dig out the "treasures" in traditional culture. "Tibetan" is watching in the sonorous sound.
The event attracted a large number of industry luminaries as well as famous teachers and celebrities from the art and business circles to participate in the witnessing and have a close dialogue on the relationship between humanities, art and space.Discover "beauty" together and reveal the "hidden".
Dean Shan Jixiang shared in a theme titled "Historical and Cultural Heritage and Humanities and Arts Life" that "the perseverance and pioneering and innovative spirit in traditional culture have been integrated across borders, and our cultural heritage is To move from quantitative growth to quality improvement, we need to get closer to cultural heritage and discover the humanistic value hidden within it, and "Tibet" embodies this spirit of searching and watching."
Natural charm and harmonious living
When nature gives inspiration to art, countless masterpieces will emerge, and each subsequent work shines with the brilliance of human wisdom and creativity. When art is extracted and created into life, the living space that people live in every day becomes the artistic crystallization of human settlement culture!
The Tibetan Stone series applies the ancient stone landscaping in courtyards to modern living rooms and halls, bringing people into the tranquil nature, feeling the beauty of nature, and creating a space Low-key luxury texture.
The Zang·Zhou series adopts three-layer digital technology to highly restore the texture and touch of the material; the latest natural etching reduction technology breaks the passivation of the traditional uneven texture, resulting in a natural texture, soft touch, and pure color , soft light; leading warp and weft shuttle deconstruction technology to achieve precise matching of texture concave and convex levels with patterns and colors, and the texture is as soft as fabric.
The Tibetan Color series passes through the foggy sunshine, decorating the tenderness of nature with color, taking the heaven and earth as a feeling, tracing the original life and power of nature and human beings, integrating the philosophy of Taoism and nature with modern design language, and creating a contemporary design In this context, it interprets the unique "oriental charm" of the Nobel brand.
This time, "Tibet" looks for authenticity from nature, fully embodies humanistic sentiments, and brings endless treasures to everyone. "Zang·Stone" - a room without stones would be inelegant; "Zang·Clumsy" - as skillful as clumsy, as if made by nature, meticulously crafted; "Zang·Color" - hiding color in color,See Nanshan leisurely. "Be close to nature, cultivate in secret", Xunwenji II seeks the way of nature and turns it into an endless treasure.
The Chinese nation has been around for five thousand years, and Chinese civilization contains countless crystallizations of oriental aesthetics, carrying extraordinary value. Red, Dai, Zhu, Li and Pi are the traditional names of colors in ancient China. Each of them is part of the historical and cultural heritage. The wonderful sharing by Shan Jixiang, President of the Chinese Society of Cultural Relics/Former Director of the Palace Museum, is the “treasure” of the press conference of Nobel Prize II "Tibet".
In the future, Nobel will continue to take "nature as its teacher, experts as its companions, and materials as its friends", actively explore the combination of natural beauty and home space, and continue to pay attention to product services and technology Research and development, constantly expand the application fields and boundaries of slate, demonstrate the brand's warmth and strength while promoting the continuous development of the industry, and make the strongest voice of the times!
