· Promote improvement, expand ideas, and develop together ·
On October 23, the "Thousands of Businesses and Everyone Wins" October nationwide empowerment tour planned by Wells Headquarters came to an end in Jiangsu, and the half-month training event officially concluded successfully. This terminal empowerment is deployed uniformly by Wells headquarters and aims to improve the terminal's capabilities in all aspects based on the terminal's operating conditions. Just after the National Day, Wells immediately dispatched elite training teachers from the marketing department to conduct a series of terminal training activities in parts of Jiangsu, Anhui, and Zhejiang provinces. This terminal empowerment covered 15 stores, and a total of hundreds of people were trained.
End-to-end customization
This training covers provincial, city and county dealer outlets in three provinces. Each region has different conditions and needs. To this end, the Wells Marketing Department adopts a point-to-point customized training method. After observing and understanding the situation of each store, the training teacher prescribes the right medicine, starting from the shallower to the deeper, and tailoring the content accordingly. The training content involves the improvement of brand and building ceramics industry awareness and local positioning analysis; from consolidating basic product knowledge and selling points to the application of explanation techniques; from store sales techniques to new promotion methods, store standardization management, etc.; and in response to new changes in the building materials industry , new gameplay were also discussed and explored together. At the same time, in order to ensure the training effect, the marketing department training teachers also use methods such as instant training and assessment, on-site real-life drills, and post-meeting written examinations to enhance the training effect.
Innovative development
For this terminal empowerment training in October, Wells headquarters has selected Jiangsu, Zhejiang, Anhui and other regions as the main training targets. It not only attaches great importance to the development of the distribution team in this region, but also represents these regions in East China, The latest demand situation for the development of central China and even the northern region is one of the trends in the development of first-line markets across the country; and through this training and communication, we can learn about new phenomena and new needs encountered in the market in a timely manner, and do marketing and empowerment in advance The method of response also has strong reference significance for the advanced empowerment layout in other regions across the country.
Creative Transformation
Since the beginning of this year, Wells headquarters has actively responded to terminal needs, combined with market environment conditions, and organized multiple customized and personalized terminal empowerment trainings in multiple provinces and municipalities, with remarkable results. Under the epidemic environment, the market is changing all the time, and new challenges and new needs of terminals are constantly changing. Therefore, how to follow up and meet terminal needs has always been the main task of Wells market training. In the future, Wells headquarters will combine the current market Changes, terminal needs, etc., we constantly develop new training courseware and new empowerment methods to promote the overall improvement of terminal operation levels.
Jiaxing, Zhejiang
Anji, Zhejiang
Lianyungang, Jiangsu
Jurong, Jiangsu
Wujiang, Jiangsu
Xinyi, Jiangsu
Yixing, Jiangsu
Nantong, Jiangsu
Jiangsu Jiangyan
Hefei, Anhui
Feixi, Anhui
Co-construction and sharing, exchange and mutual learning
Hand in hand to promote development
