Introduction: On October 26, 2022, Wrigley Home Group Co., Ltd. (hereinafter referred to as Wrigley Home, 001322, SZ) was successfully listed on the main board market of the Shenzhen Stock Exchange. This successful listing is a milestone in the development history of Wrigley Home Furnishings. It will definitely accelerate the comprehensive development of Wrigley Home Furnishings into a world-class smart home brand.
Wrigley Home Furnishings leads the development of the industry and has obvious competitive advantages
Arrow Home Furnishing Group Co., Ltd. was founded in 1994 and is headquartered in Foshan, Guangdong. It owns three major brands: ARROW, FAENZA, and ANNWA. It is a large-scale modern manufacturing enterprise integrating R&D, production, sales and service. , the product categories cover smart toilets, sanitary ceramics, faucet hardware, bathroom furniture, bathtubs, ceramic tiles, customized cabinets and other home products. It is committed to providing consumers with one-stop smart home solutions. The company has established Since then, it has always adhered to the development philosophy of people-oriented, innovation-driven and product-leading, with the goal of becoming a world-class smart home brand.
Wrigley Home Furnishing Group began to get involved in the field of smart bathrooms in 2006, and has continuously made innovations and breakthroughs in products and technologies. Currently, it has established 16 R&D centers including the Smart Home Research Institute, 1 country It has a CNAS-certified central laboratory, 8 testing centers, and 1 user experience research center. It has mastered antibacterial and antibacterial technology, water-saving high-impact toilet flushing technology, waterway memory alloy constant temperature technology, smart toilet R&D platform technology, and shower comfort technology. With dozens of core technologies with independent intellectual property rights, such as water-based technology and high-pressure grouting workstations, we continue to deploy home intelligent technology research and development, and continue to promote the company's gradual development from smart products and whole-bath intelligence to space IoT intelligence. As of the end of August 2022, the company has obtained 1,714 authorized patents, including 45 invention patents and 1,083 utility models; it has participated in the preparation of GB/T 6952-2015 sanitary ceramics, GB/T 23131-2019 household and similar electric seats. There are 12 national standards such as toilet seats and GB 38448-2019 smart toilet energy and water efficiency limit values and grades, as well as more than 20 industry, group and local standards.
At the same time, Wrigley Home Furnishing, which continues to innovate and develop with high quality, has repeatedly won the domestic and foreign home furnishing industry.Major awards, including being rated as China's top ten bathroom brands and top ten ceramic tile brands for many times. Its products have won many important international and domestic awards such as the German Red Dot Design Award, the German IF Product Design Gold Award, and the Red Cotton Award. In 2015, , was designated as the supplier of ceramic sanitary ware for the China Pavilion of the World Expo for two consecutive terms in 2020; at the same time, the company won the Foshan Municipal Government Quality Award in 2021, and the Guangdong Provincial Government Quality Award Nomination Award in 2022, "Building a quality management model based on the full value chain Practice" was rated as the "2022 National Quality Benchmark" by the China Quality Association, becoming the only one selected in the industry.
Wrigley Home Furnishing has become a leading enterprise in the domestic industry with its solid manufacturing foundation and industry influence. After the arrival of the epidemic, Wrigley Home Furnishing as a whole has maintained market performance that has bucked the trend and has obvious competitive advantages in the industry.
Start the road to IPO with strength and raise funds to promote future development layout
In June 2021, Wrigley Home Furnishings submitted a prospectus to the Shenzhen Stock Exchange, officially starting the IPO sprint. Relying on its leading strength in technological innovation, industry influence, revenue scale, market share, product line and other dimensions, Wrigley Home Furnishing finally obtained the listing number plate on September 1, 2022, and successfully launched on October 26 Listed on Shenzhen A shares.
It is reported that Wrigley Home Furnishings publicly issued 96.609517 new shares, with the IPO price at 12.68 yuan per share. Judging from the final new share subscription results, online investors subscribed for a total of 86,473,885 shares, with a subscription amount of approximately 1.096 billion yuan; offline investors subscribed for 9,655,047 shares, with a subscription amount of approximately 122 million yuan; in the end, Wrigley Home Furnishing Completed fundraising of 1.225 billion yuan. Some people in the capital market pointed out that compared with other home furnishing companies listed this year, Wrigley Home Furnishing's pricing is not high and it has a certain degree of recognition in the capital market.
From the perspective of the use of funds, Wrigley Home has a clear strategic idea for smart home layout, from digital intelligence upgrade to technological transformation, to product innovation research and development and branding under the new retail model Construction will inevitably accelerate Wrigley Home Furnishing's progress towards becoming a world-class smart home brand.
Accelerate digital and intelligent upgrading and transformation, and rely on digital and intelligent development to consolidate corporate competitiveness
The era we live in has already moved from the era of industrial economy to the era of digital economy. Modern enterprises are facing the common issue of digital business innovation driven by a new generation of digital intelligence technology. Obviously, digital intelligence has become a key path for enterprises to achieve transformation and upgrading. The ultimate goal of enterprises to promote digital intelligence is to achieve higher quality development.
As a leading company in the home and bathroom industry, Wrigley Home Furnishing has also started the road to digital intelligence upgrade earlier in the industry. A considerable proportion of the funds from Wrigley Home's current offering will be used for digital intelligence upgrading and technological transformation projects. A series of investments in digital intelligence upgrading and technological transformation will be used to promote product development management, quality management, channel management, and large-scale packaging. Data marketing management, etc. are of great significance. Through digital intelligence upgrading, it will drive the transformation and reform of Wrigley Home's business models and processes, organization and management at all levels, thereby enhancing the company's overall management and competitiveness and consolidating Wrigley Home's position as a leading enterprise.
Continue to innovate in the research and development and manufacturing of smart products, and continue to lead the transformation and development of the industry
With the maturity of IoT and AI technology, as well as the promotion and use of 5G, consumers in the home and bathroom market have increasingly higher demands for "intelligent" homes. Wrigley Home Furnishing continues to delve into the intelligence of all categories of bathroom products.
In the future, the company will continue to develop smart home technology and implement development strategies such as innovation-driven, product leadership, quality, brand premiumization, omni-channel marketing and international operations. Promote the gradual development of products from single product intelligence to space IoT intelligence, from smart products to smart spaces, from bathrooms to whole houses, gradually build a home IoT ecosystem, realize whole-house smart homes, and create the world's leading smart home enterprise group, comprehensive Lead the development of the industry.
There is a long way to go. This successful listing is an affirmation of the achievements and results created by Wrigley Home Furnishings in the past three decades of development, and is an important milestone in the history of corporate development. At the same time, it also means that Wrigley Home will shoulder heavier corporate and social responsibilities. Facing the future development path of "smart home", with the help of this listing and fundraising, Wrigley Home will continue to promote bathroom space products and The intelligent upgrading of large household products continues to promote the construction of high-end brands and the expansion of lower-tier markets and overseas markets. I believe that the ambitious Wrigley Home Furnishing Co., Ltd. will rely on its own product and quality control advantages to, brand advantages, channel advantages, production and manufacturing advantages, talent and management advantages, and innovation advantages, we are bound to overcome obstacles all the way, lead development, and create more brilliant results for enterprises, shareholders, and society!
