Faced with increasingly fierce market competition, home consumers have increasingly higher requirements for terminal services. In order to implement and enhance the professionalism and competitiveness of terminals, Qianghui Seiko Ceramics will launch Starting from September, a national tour of regional training summits will be held. On October 22, the Jinjiang Station of the 2022 New Product Tasting Meeting and Regional Training Summit of Juli Shangqianghui came to an end. The two-month training activities at four major stations (Xingtai Station, Linyi Station, Foshan Station, and Jinjiang Station) were officially launched. Announcing the end!
This training at Jinjiang Station covers thematic courses such as interpretation of product highlights and functions, value marketing on the road to precision, basic introduction to self-media, short video shooting + editing, etc., and is delivered by specially invited professional lecturers. Students will be taught and relevant exercises and question answers will be organized after the meeting to empower the terminals.
Work hard and seek common development
General Manager of Group Marketing Xian participated in this Jinjiang station training. Mr. Xian analyzed the current severe market situation. The previous marketing model and marketing system will face new and greater challenges. In addition to doing a good job in terminal stores In order to develop the existing market and develop the incremental market, priority should be given to online marketing. In this case, it is particularly important to learn new marketing ideas. I believe that after three days of knowledge training, the sales elites can apply it in practice, cultivate teams for Qianghui that can fight and dare to fight, and maintain Qianghui's continuous, stable, healthy and rapid development!
▲ Group Marketing General Manager Xian Jiantang< /p>
Mr. Yuan, General Manager of Qianghui Brand Sales, introduced the current product structure, including product advantages, product scenario applications, advanced process technology and other knowledge points, refreshing and enriching the professional knowledge of the students present. With product as the center and market as the guide, we will drive performance improvement through high-quality products and high-quality services, create a high-quality, professional, and all-round development marketing service team to further enhance the brand's core competitiveness.
▲ Yuan Weizhe, General Manager of Group Brand Sales
Learning Summary·Interactive Communication
Teacher Shu Jingchong, a terminal store training expert in the ceramic industry, once again came to the training site. The study of "Seiko Ceramic Tiles Value Marketing" deeply explored the current consumers' shopping psychology and consumption concepts. From different perspectives, one question and multiple answers, The questions were ever-changing, and students learned about the development of the industry while solving doubts. The students actively interacted with each other, became passionate and gained a lot.
▲ Teacher Shu Jingchong
Qianghui promotion and marketing planner Zhang Runting and new media video editing instructor Luo Zhilin explained the related skills of Douyin operation and photography. In this digital, networked and intelligent world Under the general trend, attracting customers through Douyin self-media is easy to operate and low-cost. Ceramic tile sales can also be done with twice the result with half the effort. We can all use the Douyin platform to help sales.
▲ Teacher Zhang Runting
▲ Teacher Luo Zhilin
Practice diligently and achieve great goals, be pragmatic and encourage innovation
In this meeting, Mr. Su, the dealer of Qianghui Jinjiang and Mr. Han, the dealer of Qianghui Wenzhou, shared their views respectively. Mr. Su mainly focused on "Changing Ideas and Finding Correct Methods": In the post-epidemic era, we need to pay more attention to the display of new products, absorb new ideas, develop new models, keep up with market changes, throw away baggage and move forward. Build a solid foundation and develop your own unique way of survival.
▲ Qianghui Jinjiang dealer Su Jinkun
The theme shared by Mr. Han is "Channel is King, Service First", which breaks through the traditional understanding of channel construction, effectively trains channel operation strategies, helps to quickly open up designer channels, and comprehensively promotes the rapid development of sales performance. In terms of intra-city promotion and finished product delivery, Mr. Han shared the case of Wenzhou specialty store in detail, and the students present expressed that they had benefited a lot.
▲ Qianghui Wenzhou dealer Han Zhihao
▲ New Product Appreciation
▲ List of Qianghui Jinjiang stores
Gathering strength and improving Qianghui’s 2022 regional training summit has come to a successful conclusion. In the future, Qianghui brand will launch more types of training, develop in multiple aspects and all aspects, and inject professionalism into building a high-quality and efficient team. Support and make unremitting efforts to promote the company's forward development!
