Due to the recurrence of the epidemic this year, coupled with rising raw material prices and continued weakness in the real estate industry, the building ceramics industry is facing increasing challenges.
However, with the efforts of the team, many Wrigley Composite Light Pattern Brick Stores are able to achieve it under the pressure of the environmentachieving 1 million+ performance for several consecutive months!
As one of the newly opened stores in 2021, Henan Luohe storeachieved a turnover of 1.7 million+ in July this year!
What kind of excellent team can win the market during the epidemic? This time we were fortunate enough to interview Mr. Luo from Luohe, Henan, who shared with us the secret behind success.
Good image and environment
Promote the store to become the number one in local sales
As a newly-decorated store strictly implemented in accordance with the headquarters standards, the Luohe Wrigley Composite Light Pattern Brick Store has achieved the first place in local sales performance in a market where first-line brand stores gather.
The store has clear divisions, dividing products such as rock slabs, large slabs, soft lights, background walls, etc., making it easier for customers to enter the store to purchase products.
Compared with other stores, the Luohe store also has a relatively large design area. The resident designer will provide customers with free design and drawing services, so that customers can understand the decoration effect at the first time and save money when choosing bricks. Heart.
Mr. Luo shared: "The image of the store is very different from before. The bricks of different specifications, colors, and textures have been divided into very detailed sections in our store so that customers can quickly match the products they like. ”
"As the saying goes, a good image gives customers a different shopping feeling; a good atmosphere gives customers a different desire to buy; a good environment gives customers a different buying mood." Mr. Luo said from his own perspective The experience concluded that a good store image is the foundation. Only when it is recognized by customers can it gain a foothold in the market.
Focus on channel construction
The annual delivery volume of Porcelain Guard is about 10 million
In terms of channel construction, each member of the Luohe store team will regularly provide training, sample loading, etc. to employees of home improvement companies. Through efforts in home improvement and engineering channels, we will be able to maintainthe overall annual delivery volume before this year. Around 10 million.
As the comprehensive strength of Chinese brands has become stronger and stronger in recent years, Wrigley composite light-grain bricks have become the preferred brand of many real estate companies. This year, the Luohe store has also gradually become more competitive with local brands130 home improvement companies have established strategic partnershipsto double their performance.
Breaking the traditional marketing model
Actively promote diversified digital marketing models
In the digital age, if you stick to the traditional marketing model, you will gradually be eliminated by the market. Luohe store is not taking the usual path, and has spawned more and more innovative ways to market stores in the fiercely competitive market.
For example, in daily activities, the Luohe store will focus on online traffic, increase the time consumers spend online understanding, experiencing, and purchasing products, forming a word-of-mouth communication effect, thereby creating a The brand that occupies the minds of consumers allows more people to understand Wrigley composite light texture bricks.
In addition, the Luohe team has also worked hard in Public Welfare Promotion to make the brand's voice reach a wider audience, establish a good image in the minds of consumers, and enter the hearts of consumers.
Sincere service, customer first
Let customers have no worries from the details
PART 01
Careful service
Being recognized by the market requires not only good products, but also good services and details.
Wrigley composite light-grained bricks will provide ten-star services such as customized design, door-to-door measuring, door-to-door delivery, paving guidance, door-to-door returns and exchanges, and considerate return visits to provide customers with everything from material selection, design, The one-stop service from paving to after-sales makes customers worry-free throughout the process.
For this reason, Mr. Luo shared with us: "As long as you buy our Wrigley composite light-grained tiles, as long as there are any problems during the decoration process, we will have dedicated after-sales personnel to provide full service, so that customers can be the first to deal with problems. time to get in touch with our people and resolve the issue.”
PART 02
Team Management
Mr. Luo told us: "For a good store operation, as long as you have a core team, it will solve many of your shortcomings in your sales and operations. . ”
In terms of team management, the Luohe store regularly holds birthday parties for employees, distributes holiday benefits, and sets up a PK reward mechanism, etc., thereby increasing employees' enthusiasm for work and their sense of belonging to the company.
PART 03
Attention to detail
In daily service, the Luohe store will give a score every day on whether employees have implemented the store image and details in place, such as cleaning, grooming, store aromatherapy, lighting, accessories, and whether pure water snacks are prepared for customers. , Specially set up children's area, etc., every detail is meticulous.
Such considerate and attentive service, and the move to impress customers with every detail, truly allow customers to choose with confidence, buy with ease, and live comfortably!
From the success story of the Luohe store, we can see that behind the impressive results, it must be inseparable from a good store image, good team operation and good service promotion, not to mention the hard work of dealers over the years. With the support of market cultivation and brand strength, let us witness the next 10 years of Luohe and Wrigley composite light-grained bricks!
