In September 2022, Owen Lai's figure suddenly appeared intensively in Red Star Macalline and major high-end building materials shopping malls across the country, with large atrium screens, elevator advertisements, and electronic screens in shopping malls...
All declare:
Owen Lai’s 4th Touch Festival is online!
This is not only a fixed festival in Owen Lai,
It has also become an iconic IP in the industry!
Owen Lai Touch Festival was launched in 2019. It is the brand symbol IP created by Ou Lai based on the core competitiveness of the brand and products "touch". It is the first product and sales integration in the ceramic industry that focuses on the friendly relationship between people and ceramic tiles. brand festival.
From 2019 to 2021, the Owen Lai Touch Festival has been accompanying consumers for 3 years, with fun, laughter and dancing——
Check out the most fun “Touching Festival”
2019. The first year of Touch Festival, the most fun brand festival
① In the first year of the Touch Festival, Owen Lai teamed up with Douyin to launch the first touch event in the ceramic tile industry - #this Feel Super Heartbeat Douyin Challenge, with 170 million views, Attracting 220,000 likes, it became a heavyweight event on the consumer side and set off the "touching trend".
② Owen Lai teamed up with Soyang Music/Huandu Culture to create the exclusive original title song "You Want to Touch Tiles" for the Momo Festival, which is a magical brainwashing and sparked heated discussions.
② On September 16, 2019, Ou Wenlai and friends from 30 different media came to a "touch and touch" imagination party. Enjoy immersing yourself and feeling, and the friends were brainwashed by the theme song. , and also received recognition and praise from friends in the media: "Owen Lai Touch Festival is the most fun brand festival! ”
Owen Lai Innovation opened an experience party with quality control and detail control - Ou Wen Lai Mo
2020. With the blessing of cutting-edge technology, the "Tile Touch Laboratory" will be established
① On September 13, 2020, during the second Touch Festival, Owen Lai teamed up with the China Building Decoration Association and Dr. Tu Yangjun’s academic team to establish China’s first “Tile Touch Laboratory” to study the somatosensory interaction between people and ceramic tiles. , introducing the tactile concept into the product development system.
Establish a ceramic tile tactile experience center at the brand headquarters to display research and transformation results; set up a tactile experience area in the specialty store to enhance the surprise experience!
③Owen Lai teamed up with the China Professional Dance Research Institute to develop a theme dance of the same name based on the original theme song "You Want to Touch the Tiles", different formulas, the same brainwashing! The "Touch Festival Theme Dance National Challenge" allowed the elites of terminals across the country to look concave, and children and adults also joined in!
Since the first "Owen Lai Touch and Touch Festival" brand IP was created in 2019, by 2020, Ou Wen Lai has continued to refresh new ways to play industry brand festivals, and the participation of all people has continued the "Touch" trend; using the simplest action symbols to combine brand products The unique differentiated experience redefines users’ standards for ceramic tile selection, “Good ceramic tiles look at the details, just touch it”!
2021.
Touch the softness of people's hearts with the new slogan "Touch is the expression of love"
① During the Touch and Touch Festival, President Owen Lai appeared on CCTV together with the global tactile professional products "Tactile Five Series". Host Nigmaiti was full of praise for Owen Lai's tactile products.
② When designers are calling for the Owen Lai Touching Festival, we can see that because of "touching", people will show another side that is particularly loving.
③ People-oriented, with touch as the guide and love as the matchmaker, the "Touch Festival Creative Challenge" is also coming at the same time. Nearly 200 valid works were collected from the three major platforms of the official public account platform, the official Douyin platform, and terminal stores, with the "cute pet interaction" category accounting for 32% and the "relatives, mother and baby" category accounting for 25%.
2022.
The 4th Touching Festival is underway!
In recent years, many people have actively or passively increased their time at home, and therefore have higher and higher requirements for staying at home. Coupled with the fast-paced life, indoor spaces need to be relaxing The dual functions of the body and stress relief, in this sense, the stress-reducing effect of the "comfort zone" is even more necessary.
Materials with warmth and texture will make it easier for people to feel comfortable and comfortable, and the real feeling will trigger the user's direct experience. Touching the person or thing you like is an expression of love!
On the consumer side, Owen Lai has already coordinated various major promotions. Business district promotion, team display and interaction, store promotion atmosphere layout, etc. are carried out in an orderly manner, and the event atmosphere is fully spread.
On the consumer side, Owen Lai has already coordinated various major promotions. Business district promotion, team display and interaction, store promotion atmosphere layout, etc. are carried out in an orderly manner, and the event atmosphere is fully spread. From September 15th to October 10th, 2022, the annual touch party is a brand discount that is only available once a year. The terminal partners were very enthusiastic, touching people's hearts with their creativity, and participated in the "Touch Festival" in various ways of expression.
