"Golden Helm 30 Enjoy Quality Home Decoration Festival"
Excellent Benchmark of National Day Promotion
Jinduo Chongqing Mr. Cheng
The successful launch of the "Jinduo 30 Quality Home Decoration Festival" National Day promotion is inseparable from the full support and cooperation of all dealer teams. In addition, dealers and their teams actively work hard, continue to make breakthroughs, and create great results, becoming our company. An excellent benchmark in this event.
Therefore, we interviewed Mr. Cheng Changfu of Chongqing Jinduo - a member of the Jinduo family who has been with Jinduo for 20 years and has run 6 Jinduo stores. He is full of wisdom and profound experience. The Chongqing Jiangjin Jianmart store run by Mr. Cheng has achieved outstanding results in this promotion. Let’s listen to the excellent experience shared by Mr. Cheng!
QUESTION 1
Q: When did you join the Jinduo family?
In 2002, our brothers introduced the Jinduo brand. After 20 years of slow accumulation and progress, it has developed to today.
(Chongqing Jinduo Chengchangfu Cheng)
QUESTION 2
Q: What are the main aspects of your recognition ofJinduo?
We first made porcelainWhen we were making bricks, we came into contact with many brands and manufacturers, and we made many brands. We also needed a brand that was mature in terms of quality. Since Jinduo was established in 1993, Jinduo Ceramics has relied on its strong R&D and production capabilities. Strength, it has maintained the benchmark quality in the industry for many years, and the complete design and R&D team has also been updating products in the mainstream market. On the other hand, Jinduo is a company with responsibility and belief, whether it is development strategy or humanistic culture. Let us overcome difficulties and move forward together during the 20 years of cooperation. At the same time, we would like to thank every leader and colleague of Jinduo Ceramics for always caring and supporting us no matter in the silence or hustle and bustle of the market.
(Jinduo Ceramics Jiangjin Jianmart Store-Store Photo )
QUESTION 3
Q: How do you and your team expand and maintain channels?
After 20 years of development, our store now covers an area of more than 3,000 square meters. The store has an excellent sales team of 22 people. To build a market, you must understand the market. There is no worst brand, only a team without combat effectiveness. We clarify the channels and first know where our customers come from? At present, the conventional ways to acquire customers include: visiting communities, making phone calls, WeChat, property management, cross-industry cooperation, building materials alliances, decoration companies, referrals from old customers, etc.
After listing the areas where we have advantages, we first start from our own advantages, arrange the division of labor in the team, adapt to local conditions, and give full play to each person's own advantages. At the same time, we have trained several outstanding department heads. I am responsible for the big department To control the direction, power is basically delegated to the department heads, who make monthly summaries and make timely changes and adjustments. If the building materials boss participates in everything himself, not only will he be tired, but the employees will not grow.
Establishing your own core point does not mean that every channel resource needs to cooperate. You must choose a partner that suits your own development direction. The fastest way to strengthen cooperation and maintenance is to assimilate interests. For example: a decoration company will bring you If you place an order, then you must reply to the decoration company and cooperation will be strengthened soon. In addition, in the decoration market, you must clearly understand what your advantages are, such as products, prices, after-sales, services, etc. You must be in one of them. What differentiates it from other brandsand advantages. Three sentences of clear system, personnel allocation, and unified execution.
(During the big promotion, new and old customers came to the store enthusiastically to choose Purchase)
QUESTION 4
Q: In this "Jinduo 30 Quality Home Decoration Festival" promotion event, which channels did you mainly rely on to achieve main results?
First of all, I would like to thank all the store staff for their hard work and dedication. Before the event, we also carried out long-term preparations. Before the event, we organized a kick-off meeting about the event, clarified the tasks, clarified the order signing channels, and implemented To individuals, a reward and punishment mechanism is also established.
The main sources of customers come from four parts:
1: The store itself accumulates customers and introduces old customers in this process.
2: Driven by cross-industry brand alliance activities in shopping malls, brands bring orders to each other.
3: Customers attracted by the overall event of the building materials mall
4: Bring orders for participation in decoration company activities.
QUESTION 5
Q: Facing this National Day promotion, what new methods have you and your team adopted to improve performance?
There is no absolute sales model to say that the event is 100% successful. It is more about discovering market changes in advance in the changing market environment and making corresponding policies based on the actual situation. Before the event starts, we hold a summary meeting The company has made corresponding adjustments to the company's sales system. Whether it is the activity policy, price system, salary system, task allocation, personnel responsibilities, it has been reorganized and required. All managers need to drive everyone to actively implement. Stimulate attitude towards work.
ActivitiesSuccess always requires the joint efforts of the team, and no matter how good the plan is, it requires people to implement it. The upper limit of the activity is how to adjust and mobilize every employee in the process to work together.
(New and old customers during this promotion are Jinduo Thumbs up for quality and beautiful service)
QUESTION 6
Q: What experience do you have in team management?
Let capable people exert their abilities, learn from their strengths and avoid weaknesses, let those who lack ability grow, let the company management have power, and put pressure on the person in charge.
Be a good role model, set goals, delegate power, show respect, maintain communication, trust each other, engage in healthy competition, do rewards and punishments, and distinguish between public and private matters.
(Jinduo Ceramics Jiangjin Jianmart Store-Team Photo )
QUESTION 7
Q: How would you evaluate the headquarters’ National Day promotion this time?
The company made corresponding adjustments in the negative market situation, which gave a strong boost to our overall market. The event policies are changeable and rich in content, which also confirms the attitude of all dealers across the country towards the event, and continuous training is provided during the process. We also learned a lot of experience through the introduction and explanation of innovative methods to dealers. At present, we ourselves also require company personnel to learn and digest these advantages.
QUESTION 8
Q: The epidemic has been repeated this year and the industry has been turbulent. What do you think? What approach has been taken to this?
The epidemic is targeting all brands, not us alone. During the epidemic, we must stick to our core and maintain a positive work attitude as long as we go to work. If we are closed, we can do the same. The company's employees are also very conscious about working on mobile phones, in the form of live broadcast, Douyin, etc.
Now we don’t know when the epidemic will end. We need to implement every step and every policy steadily. Advance when it’s time to make a breakthrough, and shrink when it’s time to shrink. Strengthen sales training (products, sales techniques, telemarketing, etc.) The old lead the new, cultivate talents, and reserve talents.
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Thank you very much, Mr. Cheng, for accepting our interview despite his busy schedule
Provides you with a lot of valuable operational experience
I believe that Jinduo Chongqing store will be under the leadership of Mr. Cheng
Towards a more exciting future
Create more impressive results
