Overview of the ceramic industry and focus on home furnishing hot spots.
Hello everyone! Today is July 4, 2022. Let’s take a look at the hot topics that Zhongtaojun focuses on in this issue of "Zhongtao Daily·Weekly Comments".
01 The 36th Guangzhou Ceramics Industry Exhibition was successfully held
On July 2, the 36th Guangzhou Ceramics Industry Exhibition concluded successfully. During the exhibition, entrepreneurs, experts and friends from domestic ceramics and related industries met and reunited at the Ceramics Exhibition. Fashion trends and latest ideas from around the world, as well as the latest technologies, equipment and products from the ceramic industry's march towards digitalization, technology, green and low-carbonization, are perfectly displayed for everyone.
Source: Guangzhou Ceramics Industry Exhibition
To be honest, in the context of endless epidemics in many places at home and abroad, although the exhibition area, the number of exhibitors and visitors has shrunk exponentially compared to the previous peak period - only 4 solo exhibitions have been opened There were more pavilion and exhibition staff than visitors. However, with the joint efforts of the organizers and other parties, this Guangzhou Ceramics Industry Exhibition became the first domestic ceramics exhibition to be held as planned and ended smoothly. It was really not easy. , worthy of praise!
Bao Jiejun, dean of Guiran Academy and founder of Oceano, delivered a keynote speech on "Industrial Reengineering—Future Vision of China's Building Ceramics" at the opening ceremony of the Guangzhou Ceramics Industry Exhibition: In the ceramic industry, there is a lot of turmoil and pessimism. Against the background of overwhelming emotions, the future concept we proposed is based on online industry reconstruction: first, the future channels will be online, and second, we will build corresponding supply chains and service chains... The ceramic industry has reached the critical point of channel reform, and the industry needs Reengineering: Online channels, product customization, production flexibility... Don’t be afraid of clouds that obscure your vision. No matter how the industry changes, only by grasping the essence can you seize the future. Channel changes will once again push the industry into a new era!
What is particularly worth mentioning is that as the only ceramic tile brand participating in the exhibition, Nan Shunzhi, chairman of Dajiulu Ceramics, said in an interview with the "Focus Interview" column of China Ceramics Network's "China Ceramics Cloud Exhibition" project, “ We participated in the Guangzhou Ceramics Industry Exhibition mainly to let the upstream enterprises in the ceramic industry know about Big Horn Deer. If there are good new technologies and new materials in the future, they can cooperate with Big Horn Deer as soon as possible." It shows our understanding of Big Horn Deer and Big Horn Deer. Full confidence in the future development of the ceramic industry.
Next, the 37th Foshan Ceramics Expo, the 2022 Guangzhou Construction Expo and the 2022 Foshan Tanzhou Ceramics Exhibition will be held one after another. Do you think their popularity can exceed previous years?
02 Is there any originality in the ceramic industry?
A few days ago, the final result of the case of the Chinese operations headquarters of Spanish Deses Slate against a well-known ceramic company in Guangdong for unfair competition was released. The final verdict upheld the original judgment of the first instance and ruled against a well-known Guangdong ceramics company. The ceramic company compensated Desaisi for economic losses and rights protection expenses totaling one million yuan. It is reported that in 2020, Desais discovered that a slate product produced by the ceramic company was counterfeiting his company's copyrighted product and was produced on a large scale. After entering the market, the sales volume was huge. After investigating and collecting evidence, Desais immediately filed a lawsuit in court. It is reported that this rights protection victory is the first victory in product copyright litigation in the slate industry.
Source: Techsize slate
Original products (copyrights) have been infringed repeatedly and intensified, and well-known brands have been infringed; trademark infringements have continued one after another, and well-known brands have been infringed. In China's ceramic industry, many companies and brands, whether they are independent original creations or plagiarism, should brazenly say that they are absolutely unique and industry-leading when promoting their products. This has long become a consensus in the industry and is also a joke.
Can there be any bottom line? Can I still have a face?
03 The government attaches great importance to maintaining the stability of the ceramic industry
On June 24, Chen Zhiqing, deputy secretary of the Jiangmen Municipal Party Committee, led a team to Enping City to inspect the construction of the natural gas pipeline network and investigate the production of ceramic enterprises.production and operation conditions, and study and promote the development of ceramic enterprises in Enping City and the stabilization of natural gas prices and supply. At the work symposium, the Enping Municipal Government reported on the development of ceramic enterprises and the work of stabilizing the price and supply of natural gas. Chen Zhiqing emphasized that it is necessary to stabilize the price and ensure the supply of natural gas in the Enping Ceramics Industry Cluster, promote the urban gas pipeline network to cover the Shahu Ceramics Cluster and Hengpi Ceramics Cluster, and establish and improve gas sales price limit and price adjustment mechanisms. It is necessary to actively strive for low-price gas sources and coordinate pipeline natural gas supply companies to sign medium- and long-term contracts with upstream gas source companies such as CNOOC, Sinopec, and PetroChina to ensure the normal supply and price stability of natural gas in the Enping Ceramics Cluster Area.
Source: Enping Media Center
This is following the Foshan Ceramic Industry Symposium held in Foshan on June 22, which was personally chaired and delivered by the Secretary of the Municipal Party Committee (for details, see "Resolutely support the ceramic industry to become bigger, stronger and better! What signal does the Foshan high-profile symposium send?" 》) After that, another place showed its importance to the ceramic industry with practical actions.
How much the government pays attention to it shows how important the ceramic industry is in the local area, and also shows how severe the current situation of the ceramic industry is. It is precisely because of this that the strong support provided by the governments of Foshan, Jiangmen and other places to the ceramic industry has given a shot in the arm to the ceramic industry, which is of great significance in boosting confidence and maintaining stability in the ceramic industry.
04 The tile laying robot can pave 6.8-10㎡ per hour< /span>
Is there still a way for the decorators to survive?
A set of videos released by Bo Zhilin (a robot company owned by Country Garden) shows that its construction robots set a new speed of robot decoration of two floors a day in recent projects. Among them, the wall tile laying robot completed the decoration work for 90 households on 15 floors in 9 days, which means that on average, it can complete the wall tile laying work for 10 houses in one day. In addition, Bozhilin's latest floor tile paving robot CA80 is mainly used for paving floor tiles of 800×800 specifications. Its efficiency reaches 6.8-10㎡/hour, which is 2.7-4 times that of traditional manual construction. In addition to fast construction efficiency, it also has the characteristics of high paving accuracy, high intelligence, and good safety performance. It is understood that as of 2022By the end of May, Bozhilin's construction robot services had covered more than 450 projects in 28 provinces (municipalities and autonomous regions), with a cumulative application construction area of more than 10 million square meters. Although robots can complete most of the work of a certain type of work, masters still need to do the corner work, cutting and other processes themselves. Automation of tiling does not mean that workers are not required at all, but the application of robots may greatly reduce the work intensity of workers and improve their working environment to a certain extent.
Source: Taocheng Daily
As the title says, the brick-laying robot can pave 6.8-10 square meters per hour. Will decorators still have a way to survive in the future? No need to worry. Machines are products of human intelligence and can never possess human souls and aesthetics. Naturally, tiling robots cannot completely replace tiling decoration workers.
In this regard, some netizens commented on the brick-laying robot: "If the job is unfinished and you can't get paid, don't be afraid of the robot jumping off the building." "Wouldn't this be empty? Only hard-decorated houses can do this." "With the advancement of science and technology, as an owner, I would rather deal with robots than workers, which is laborious"...
05 Europe’s largest ceramic manufacturer’s annual revenue exceeds 1.2 billion euros< /span>
Recently, Pamesa Group, Europe's largest ceramic tile manufacturer, reported consolidated revenue of 1.22 billion euros in 2021, an increase of 56% from 2020. Among them, the ceramics business achieved a growth of 43%, reaching 881.7 million euros. The sharp increase in revenue in 2021 is partly due to Pamesa's acquisition of large ceramic tile manufacturer Azuliber in September 2021. In 2021, ceramic tile sales increased by 43% from 616 million euros in 2020 to 881.7 million euros, accounting for 72% of total consolidated revenue. Sales volume increased from 92 million square meters in 2020 to 125 million square meters in 2021. At the same time, the raw materials business also performed well, growing by 47%; the energy business revenue soared by 233%.
Source: China Building and Sanitary Ceramics Association
Not long ago, the Italian Ceramic Industry Federation and the Spanish Tile and Ceramic Floor Manufacturers Association held press conferences respectively to announce relevant data for the ceramic industries of the two countries in 2021: the total turnover of Italian ceramic companies exceeded 6.16 billion euros, A year-on-year increase of 15.4%; the total sales of the Spanish ceramic industry were 4.855 billion euros, a year-on-year increase of 26.4%. The revenue of the ceramic business of Pamesa Group, a ceramics company, in 2021 reached 881.7 million euros, equivalent to nearly 6.2 billion yuan, which cannot but be said to be amazing.
But even if Pamesa Group has such a large amount of revenue, it can only rank among the top five in China's ceramic industry, and there is still a big gap with the first place Marco Polo Holdings. It can be seen that there is still a lot of room for improvement in the brand concentration of China's ceramic industry. In the future, the market elimination competition in the ceramic industry will become more intense, and the Matthew Effect will become more obvious.
06 Hongyu Group has donated student aid for 12 consecutive years
On June 26, the 2022 "Hongyu Scholarship" award ceremony of the School of Materials Science and Engineering of Jingdezhen University of Ceramics was grandly held in the International Academic Lecture Hall of Tao University's Xianghu Campus. Since 2011, Hongyu Group has established scholarships and bursaries at the School of Materials, Jingdezhen Ceramics University, and has been awarded for 12 consecutive years. The "Hongyu Scholarships and Grants" include four items: scholarships, grants, student activity funds and "Hongyu Cup" track and field games special funds, totaling 100,000 yuan per year. In order to provide greater assistance to Tao University’s student education and ceramic professional talent training, Hongyu Group has increased the amount of the “Hongyu Scholarship and Bursaries” to 200,000 yuan in 2021. In 2022, the funding amount of the "Hongyu Scholarship and Bursaries" will still be 200,000 yuan.
Source: Hongyu Group
It is always a good thing for companies to devote themselves to public welfare and charity.It would be even better if we continue to work tirelessly. Generally speaking, although companies will receive rewards when they devote themselves to public welfare and charity, and even have a certain degree of utilitarianism, as long as they do it with love and real money, it is better than doing nothing but doing nothing. People who especially like to criticize others are 10,000 times better than those who just talk without practicing.
There are many trolls and trolls in the ceramic industry, and there are also many people who talk without practicing. Thumbs up to Hongyu Group for establishing the "Hongyu Scholarship" and awarding it for 12 consecutive years!
