On June 8, the 2022 China Slate Summit was held online at the China Ceramics Headquarters. After many twists and turns, the summit was held. Although it is online, the content is exciting enough. Every guest imparted their personal opinions. There are experts from ceramic equipment manufacturers, academic professors, men from science and engineering (professors), association leaders, as well as representatives from haute couture companies, representatives from slate home furnishings, and representatives from processing companies. The speeches of the guests covered various topics such as rock slab equipment, rock slab production, high-end customization, rock slab processing, rock slab application, and rock slab landing.
Laozi's "Tao Te Ching" says: Tao gives birth to one, gives birth to two, two gives birth to three, and three gives birth to all things. The 2022 China Rock Slab Summit is the third one. In a sense, rock slabs have entered a period of change. The production side has become more and more perfect, but processing, application, design, and delivery seem to have not yet started.
Leader’s speech
△Tang Jieming, General Manager of China Ceramics Headquarters
Tang Jieming, general manager of China Ceramics Headquarters, said in his speech at the summit, "The best application for rock slabs has not yet appeared."
Tang Jieming mentioned that as a new material and new category, slate has experienced an explosion in 2019 and has also entered a period of calm in 2022. At this stage, slate channels have not yet been fully rolled out, and terminal application services are in the process of being launched. Need to be solved urgently. It's like finding a source of water but no pipes; having good ingredients but no chef. The explosion of rock slabs has brought many good rock slabs, but the best application of rock slabs has not yet appeared.
The three years of the epidemic are the three years of Yanban and the three years of Yanban Summit. The only constant in these three years is continuous adaptability. In the past three years, China Ceramics Headquarters, as an industry benchmark platform, has adhered to its original intention and mission: to create a new platform for interaction, exchange and integration around slate for the industry. The 2022 China Rock Slab Summit has adjusted its pace and started anew. For the first time, it has adopted online live broadcast, breaking through the limitations of time and space, linking more outstanding guests and new knowledge, and jointly exploring the future development path of rock slabs.
In 2022, the ceramic industry environment will face major changes not seen in thirty years. The environment is fair to everyone. What you can do now is do your best.Something within reach. At the same time, China Ceramics Headquarters is also constantly innovating and adapting to changes. In the first half of the year, it launched a new design material selection model [Select Materials and Selection], created a new platform for design exchanges - Designer Club, and developed a social trend space - the Internet Red Basketball Court will continue to develop dealers, designers, and engineering channels in the second half of the year, and work with colleagues in various industries to jointly promote the prosperity and development of the ceramic industry.
Highlights from the summit< /strong>
The 2022 China Stone Slab Summit has a strong lineup of guests, and the views and suggestions shared are worthy of consideration and practice by the entire industry. This article summarizes the wonderful speeches of the guests and the content of the forum and shares them with you.
Hu Yanan
Secretary-General of the Housing Industry Branch of China Decoration Association
△Hu Yanan, Secretary General of the Housing Industry Branch of China Decoration Association< /span>
Complete decoration is an inevitable trend in the development of the home decoration industry, and its biggest feature is the productization of the home decoration process. The whole decoration relies on a systematic, standardized and personalized home improvement service system. Affected by the development of decoration, more and more consumers leave the purchase of main materials to decoration companies, and slate also belongs to the category of main materials. In terms of material selection, the main material represents the emphasis on decoration quality. As a high-quality new material, slate has great market prospects.
Under the integrated mode, the price protection for the main material suppliers is more beneficial. The supply chain is indeed the core competitiveness of the decoration company, because the more perfect and powerful the supply chain is, the higher the customer order value of the decoration company will be, and the better the home decoration experience of consumers will be. At the same time, the ability of the integrated supply chain also determines the company's pricing ability.
In 2021, the overall scale of the pan-home furnishing industry chain will exceed 5 trillion yuan. The total output value of home decoration in 2021 is 2.85 trillion yuan, an increase of 18.89%. In the entire home decoration industry, the proportion of complete decoration has reached about 30%, and in the headAmong decoration companies, the proportion of complete decoration mode has reached 57%.
Renovation companies need to integrate all the elements in decoration and build a model that is in line with the industry's interest distribution ecosystem and business rules. First, we need to integrate the entire industry chain of home decoration, and secondly, we need to run through the entire process and services of home decoration. Then construction and the supply of main materials and products need to be seamlessly connected. Then in this process, the responsibilities of all parties must be clearly understood and the interests of all parties must be balanced. A special key.
Xie Changcai
Founder of Gaoyi Smart Home
△Xie Changcai, founder of Gaoyi Smart Home
Industry anxiety. There is anxiety in the slate industry. If slate is just a simple material and cannot be turned into a product, or cannot be applied in depth, it will be difficult for the brand to have a moat in the new rapid development process.
Homogeneous competition: Homogenization is accompanied by price war. There are more and more production lines, and although there is a lot of diversification of products, the core nature of the products is actually relatively homogeneous. Homogenization brings direct results: price war. Disorderly price wars bring great harm to the entire industry.
Cross-border competition. The crossover of slate is mainly from the terminal level. In the past, whether it was making ceramic tiles or making sanitary ware, they basically did their own thing. But the current competition in the entire market is dark and chaotic, so the competition on terminals may also be fierce.
The solution for rock slabs lies in application. Every link in the rock slab ecological chain, production, processing, and application, requires further in-depth research and thinking. When applied, the combined elements can be enriched, such as wood veneer, metal, or leather from a multi-dimensional perspective. There is an old saying in China that people learn from foreigners and develop skills. The first thing we need now is to keep up with the trend of the world, use foreign things for our own use, and create products that are more suitable for our people.
As a manufacturer, we need to think about the following points: (1) How to make dealers profitable; (2) How to further improve the team’s understanding of whole-house haute couture; (3) How to quickly iterate in fierce competition; (4) How to deal with the market competition brought about by cross-border cooperation.
Dealers need to change their thinking and transform from middlemen to terminal service providers, driven by service; building a team requires more diversified team capabilities andA design team with a deep understanding of products and a service team based on customer satisfaction.
Stone slabs need to provide sustainable services to consumers. To achieve this through these five points: First, there needs to be a high-standard experience space. Second, there needs to be a relatively complete product matrix. The third requirement is to have products that are “simple” and have modular customization. Fourth, it is necessary to establish training and sales standards for product application, and finally, there is the establishment of a terminal service system.
Zhang Baiqing
Professor of Jingdezhen Ceramics University
△Zhang Baiqing, Professor of Jingdezhen Ceramics University< /p>
Zhang Boqing said, "Technology supports the rock slab, but the equipment makes the rock slab." Only the innovation of equipment and equipment can greatly improve the quality of rock slabs in the entire building materials industry.
The emergence of rock slabs has promoted the ceramic industry to enter a change from quantitative growth to qualitative growth; it has further expanded the application space and application fields of ceramic tiles; at the same time, it has promoted the transformation and upgrading of the building ceramics industry, and has brought benefits to the equipment industry. new development opportunities and challenges.
It is worth mentioning that the substantial improvement in the quality of rock slabs is inseparable from the innovation of equipment; and the explosion of rock slabs has also accelerated the upgrading of ceramic equipment. Intelligent manufacturing is the general trend. The high-quality requirements and large-scale characteristics of sintered slabs determine that automation, digitalization, and intelligence are inevitable choices for its development. Professor Zhang also pointed out that sintered slabs have had a natural embrace since their birth. Digital genes. At the same time, automation, digitization, and intelligence can also save energy and reduce consumption of slate enterprises, and improve product output and quality.
Zhang Baiqing also mentioned that there is a contradiction between large-scale production and manufacturing and personalized customization. In order to solve this contradiction, we should start from the demand side and provide consumers with customized products and services. Flexible production lines are ceramic One of the main trends in the future development of rock slab enterprises.
Yin Hong
Secretary-General of Foshan Ceramic Industry Association, Guangdong Province
△Yin Hong, Secretary General of Foshan Ceramics Industry Association, Guangdong Province
Slate needs to have a final definition. Yin Hong believes, "Stone board: a plate-shaped ceramic material with good mechanical processing properties produced by using clay and other inorganic non-metallic materials as the main raw materials through powdering, shaping and high-temperature firing processes." Rock board is a large ceramic material Board should not be avoided or disguised. The dimensions of rock slabs are not specified in the standards, which can easily lead to disputes.
Stone slab has almost no competitors in countertop applications. Countertop applications, such as dining tables, office tables, conference tables, island tables, etc., have almost no competitors! There are also customized cabinets and wardrobes. Especially in the kitchen and bathroom space, slate is particularly easy to care for, does not absorb dirt, is moisture-resistant, and resists corrosion. Nowadays, the biggest application of slate is bathroom cabinets. There are also special pads for cars. Wherever slabs are used, rock slabs can be found.
Stone slabs do not have head brands. Slate home furnishings, even less. Slate has not yet formed a brand, and it still relies on home models to bring applications.
Stone slab is an incremental market and will explode in 2023. Customization is one increment, slate is one. However, there are still many bottlenecks and restrictions in the development of rock slabs. In the process of getting rid of these bottlenecks and restrictions, changes in slate are also changing the basic ecology of the entire ceramic tile industry. 2022 is a small explosion, and there will be greater applications in 2023.
Stone slabs face various challenges. Slate has broken the ceiling of the traditional application of ceramic tiles. At the same time, the packaging cost of slate is very high and the transportation efficiency is low. Cracked during processing and cutting, hidden damage during transportation, impact during processing, etc. Where there are challenges, there are opportunities.
Stone slabs promote the progress of the ceramic tile industry. Slate has promoted the development of our entire ceramic tile after-sales professionalism and sociality of after-sales service. The entire processing system must be moved forward, warehousing must be moved forward, finished product delivery, and professional after-sales are all driven by slate, which has changed the entire marketing model of ceramic tiles.
Excerpts of views from the summit forum
△Yin Hong, Secretary General of Foshan Ceramics Industry Association, Guangdong Province
Wu Junliang, Brand Director of Litai and Deputy General Manager of Delitai
Yanbao Technology Chairman Guo Jianjun, Banjiang Home General Manager Lu Shengjin
The 2022 China Rock Slab Summit has specially set up a forum session. In this session, the forum guests conducted an in-depth discussion on the combination and services of slate based on practical experience in their respective fields, especially on topics such as the market prospects of slate applications, slate delivery systems, slate equipment and processing centers. comminicate.
△Guo Jianjun, Chairman of Yanbao Technology
Guo Jianjun:
The design and application of rock slabs has not really started yet. At present, we are just changing some countertops from wood and glass to slate. In the future, application design is needed to reasonably apply rock slabs where they should be used.
Delivery is an industry chain. Including logistics, packaging, processing, paving, and cleaning. In the future, the delivery system will become corporatized. Third-party companies have the advantage of scale integration and reduce costs. As volume increases, delivery costs continue to decline, falling by about 30% in 2022 compared with 2021, and will continue to decline in the future.
Work hard on rock slab design and don’t pursue full rock. It cannot be said that everything is slate. Use wood if you should use wood, use iron if you should use iron, use stainless steel if you should use stainless steel, use metal if you need to use metal, and use leather if you need to use leather, so that consumers can have wider acceptance. Some, the quantity of our rock slabs is also larger.
△Wu Junliang, Brand Director of Litai and Deputy General Manager of Delitai
Wu Junliang:
Improve the cutting yield and reduce the cutting breakage rate. Cutting technology and cutting equipment need to be improved together. Production technology is the foundation and equipment is the key. If the technology is not done well, no matter how good the production equipment is, it is useless; if there is good technology, the equipment is very important.
Sandstone, the reason why horses are not as expensive as saddles now is because rock slabs are mass-produced and highly automated, so there is room and conditions for cost reduction. Now if we talk about processing or implementation, if we want to fully support it through equipment, it may be difficult to reduce costs if we want to do so.
△Lv Shengjin, general manager of Banjiang Home Furnishings
Lu Shengjin:
There is a misunderstanding about slate. It is believed that slate should be used throughout the house. Every corner and every place is made of slate. Some are soft-wrapped or wooden, or the places where hardware is used to wrap the edges are all removed. The use of rock slabs is actually a misunderstanding about rock slabs.
If there is processing equipment or a production line, finished products can be produced directly. For finished products, the price/performance ratio is higher and the delivery time is faster, which is what we expect.
Sometimes when making designs and finished products, I tend to be more imaginative and want to make many weird products. But these products require machinery, processing, and deep processing to be realized. There is a long way to go. We will work more closely with processing companies to ensure that more consumers can receive more and better finished products of rock slabs.
