On March 5, 2022, Asia Group’s 2022 brand strategy and new product launch conference with the theme of “New Starting Point, New Journey, New Future” was grandly held in Tongcheng, Hubei and online Live broadcast nationwide. Asians and partners from all over the country gathered together to witness the launch of new products.
Low-carbon intelligent manufacturing changes from quantity to quality
At the beginning of the event, Mr. Lin Yaojun, President of Asia Group, released the 2022 Group Strategic Plan: focusing on the strategic guidelines of the national dual-carbon policy, we will take advantage of the situation and propose a strategic transformation from traditional ceramic enterprises to new porcelain and new materials.
Mr. Lin Yaojun, President of Asia Group
Asia has always resonated with the development of the motherland, and the development of enterprises must draw strength from the party’s history of struggle. Mr. Lin Yaojun spoke at the meeting:
"The 2022 strategic operation transformation of Asia New Materials Group must not forget the original intention and wholeheartedly create value for customers; we must keep in mind the mission and make Asia great again through the efforts of all Asia people. During the transformation, Asia will abide by the law and assume social responsibilities. Responsibility. Lead by example, adhere to integrity from the heart, do not cheat, do one thing, and provide high-quality products that are energy-saving, environmentally friendly, and safe.”
In response to General Secretary Xi’s call that “lucid waters and lush mountains are invaluable assets,” Asia will rapidly advance its low-carbon strategic transformation, firmly follow the path of green development, and continue to provide energy-saving, environmentally friendly, and safe high-quality products through technological innovation. , and continue to move forward towards the great goal of achieving carbon peak and carbon neutrality.
ASA
Ceramics to new porcelain to create great products
Since 1973, Asia has successively created 7 major human settlement health product systems with the value proposition of "scientific human settlement and healthy life", witnessing the human settlement ideals of four generations.
Posted by Dr. Wen, Vice President of R&D of Asia GroupAsia Tiles2022 Product R&D Strategy
In 2022, Asia takes protecting the new green life as its own responsibility, and grandly launched the annual new products at the press conference: Asia Anti-Slip+, Healthy Porcelain Wall Panels and Graphene Warming Porcelain System.
Asia Anti-Slip+ series launches 3 major professional anti-skid systems, a full-scenario anti-skid solution. It is not afraid of all kinds of wet and slippery risks, and is truly more slip-resistant when exposed to water or oil, protecting consumers' every step, and protecting consumers' safe operations and safe travel.
The healthy porcelain wall panel series is energy-saving and low-carbon, environmentally friendly and easy to clean, anti-mildew and antibacterial, bringing a new choice of wall materials. Construction logistics improves efficiency and reduces costs, low-carbon production saves energy and reduces emissions, and truly implements the dual ecological standards of health + environmental protection.
The graphene heating porcelain system heats quickly, has no wind, no light and no noise. In addition to providing a more efficient and healthier heating experience, it can also be intelligently controlled by zone, and the cost of use is lower than that of traditional heating systems.
ASA
From end to end, factory delivery to user delivery
At the press conference, Asia Ceramics Business Center General Manager Hu Rui, Asia CeramicsBusiness Department General Manager Li Jianguo, Asia CeramicsManufacturing Management Center General Manager Chen Yongming, Asia CeramicsShe Yun, General Manager of Brand Market Center, Asia Yang Junjie, General Manager of Tile Shandong Branch, Zuo Ruifen, Senior Manager of Product Design of Asia Tile Brand Market Center, Asia Tile Make important announcements about their respective sectors.
At the production and sales level, "two breakthroughs, three optimizations, and four calculations" are based on user thinking to create a production and sales community. At the sales level, we adhere to "three constructions, three levels of service, and three reassurances." At the market level, realize the transformation from product delivery to lifestyle delivery, and create corporate business values that satisfy customers, employees, shareholders, and society.
In 2022, Asia Group will not forget its original intention, adhere to the national carbon peak and carbon neutrality dual-carbon policy, rapidly promote the strategic transformation from traditional ceramics to new porcelain and new materials, and create value for customers wholeheartedly!
New starting point, new journey, new future
MAKE ASA GREAT AGAIN!
