Elegant fashion, youth blooming, September 7-9, 2022Ocean Ceramic TilesThe release of the new brand strategy and the national dealer summit concluded successfully at Guangdong Chimelong Hotel. More than 2,000 dealers’ families gathered together to participate in the grand event. The eight new product series of Nebula Fantasy and Shuimu Tsinghua were unveiled for the first time, and the new brand strategy of Yalux Lifestyle Home was launched. Continue to occupy the high-end position, strive to be the first, stride into a new journey, and point to a new future.
Liu Jin, Chairman of Diou Home, Chen Wei, Vice Chairman of Diou Home, Wu Zhixiong, Chairman of Diou Home and Chairman of Oceano, Wu Chaorong, Executive President of Diou Home, Ding Tongwen, President of Foshan Oceano Ceramics Co., Ltd. , Pang Shaoji, Vice President of Foshan Oceano Ceramics Co., Ltd., Zhang Shaojun, Vice President of Foshan Oceano Ceramics Co., Ltd., Zheng Shulong, President of Diou Home Furnishing Central Research Institute and other leaders attended the ceremony. Dozens of large portal media and industry media were also present to witness the brand's annual event.
Eight new series of products interpret the six senses of beauty
The stunning debut of eight series of "Nebula Fantasy, Shuimu Tsinghua" new national fashion products has been well received. Beauty has no fixed formula. We start from the heart and integrate culture, home space art, and texture art to create a series of products with pure color, natural look and feel, comfortable light, high-end texture, real touch, and precise shape.
The eight series of products are inspired by all beautiful things. They are made of natural stone, fabric, leather, cement, solid color art and other textures, and are equipped with appropriate production techniques. There is a cause.
Products are the foundation for Oceano to create beauty for the world. Oceano has been exploring, thinking and acting to make its products the best and create a wonderful product experience for consumers. The launch of new products reflects Oceano's pursuit of the ultimate beauty in its products.
Join the world of the palace and inherit the palace culture
[Nebula Fantasy, Mizuki Tsinghua] Among the eight series of products, the Jing series products are undoubtedly the most high-end. The "Jing·Gong" series unveiled at this annual meeting has captured the hearts of dealers with its unique texture and cultural connotation.
The "Jing·Gong" series of products are world-wide co-branded products of the Cultural IP Palace.It contains products in three major directions: Purple Flower Man, Mountain and River Show, and Ru Se Yun. Standing at the high point of humanities, taking the time-honored and elegant palace culture as the creative starting point, we explore the stories behind the culture and inherit the charm of elegant culture for hundreds of years.
Immersive display uses art to build imagination
No matter how beautiful the product elements are, coupled with the beautiful spatial display, the style and taste of the product can be fully demonstrated. This year’s new product display makes full use of immersive technology, light and shadow, color, front, middle and back scenes and other design techniques to create an immersive space, an artistic and creative space, and an array display space. The unique and elegant display mode is refreshing. The dealer's family members who were present at the scene praised it one after another and said with a smile that they would change the display in the store when they go back.
It is worth mentioning that at the annual meeting, the "Jing·Gong" series products were displayed in an immersive holographic projection manner, integrating product elements, spatial effects, and visual technology, allowing dealers to be immersed in the scene and still have endless thoughts. Use art and technology to build imagination. In the future, Oceano's terminal displays will have a new artistic design appeal. Not only the brand occupies a high-end position, but the display also goes with the high-end, detonating the charm of a new terminal display.
The new "Ya" brand goes with Damei
With the launch of new products, Yashe Lifestyle's new brand upgrade has begun. Great beauty is invisible, elegance and luxury are in the right way. Walk with great beauty and stay with the years. The connotation of the brand is supported by "elegance". Different from the past pursuit of luxury and style, elegance pays more attention to connotation, meaning and culture. The timeless elegance in decoration does not change with trends and time. You will never tire of admiring it from a distance and up close. This is the realm of Oceano's "elegance".
The proposal of "elegance" is based on Oceano's in-depth insight into current consumption upgrades and aesthetic iterations. Based on product characteristics, Oceano's products are far different from fast-moving consumer goods. Product update frequency that is too fast or too slow will have a negative impact on the company. The brand is committed to producing eye-catching and classic products, taking elegance as its guide and changing with elegance, so that the products have lasting vitality like high-end market products. "Ya" fits the company's positioning and development needs. Under the guidance of Ya, Oceano will embark on a new journey with a brand-new look. It's time to pursue dreams in the sea of porcelain!
Marketing strategic orientation points to the big blue ocean of home furnishings
Ding, President of Foshan Oceanino Ceramics Co., Ltd.The same article proposes a large workwear platform strategy, splitting sub-strategies from three major dimensions: workwear, service, and retail, ultimately pointing to user value and achieving brand goals.
At present, Oceano's system foundation has a certain amount of historical accumulation and precipitation, and the company has certain operating resilience. What enterprises are thinking about is how to start new on the basis of history. The purpose of the new marketing strategy is to optimize corporate resources, supply chain resources, engineering resources, and large business resources, so that Oceano can move from a well-known industry brand to a well-known public brand, and let the brand enter thousands of households and become a popular brand for thousands of people. A trustworthy leading brand among consumers.
Ding Tongwen, President of Foshan Oceano Ceramics Co., Ltd.
Zhang Shaojun, the new vice president of Foshan Oceano Ceramics Co., Ltd., explained the marketing implementation of the large tooling platform strategy, pointing out that a company cannot be big without B and strong without C. Wu Chao, assistant to the president of Oceano, explained the large-scale production system and improved production and delivery capabilities from the dimensions of full categories and localization. Tan Yisong, assistant to the president of Oceano and general manager of the engineering operation and management center, is based on the engineering advantages accumulated by the company for more than ten years, and fully empowers and collaborates with dealers to expand engineering channels. Meng Zhenming, general manager of Oceano's Guangxi base and deputy director of Diou Home Furnishing Central Research Institute, starts from the research and development end, focusing on basic research and development, and assists production and sales in all aspects from materials, technology, patents, standards and other dimensions. Li Yao, general manager of Oceano Supply Chain Management Center, starts from "A+ space delivery" and creates a unique brand warmth with high-quality services.
Zhang Shaojun, the new vice president of Foshan Oceano Ceramics Co., Ltd.
Figure 1 Tan Yisong, Assistant to the President of Oceano and General Manager of the Engineering Operation and Management Center
Figure 2 Meng Zhenming, General Manager of Oceano Guangxi Base and Vice President of Diou Home Furnishing Central Research Institute
Figure 3 Wu Chao, Assistant to President of Oceano
Figure 4 Li Yao, General Manager of Oceano Supply Chain Management Center
High-quality big business discussions, joint efforts to reach the peak
After the marketing strategy is launched, the Oceano sales team will formulate an implementation route. Work together with terminal dealers to create leaping sales performance.
On the morning of September 9, the North and South Dealer Marketing Summits were grandly held respectively. Li Zhihua, general manager of Oceano's Southern Sales and Operations Management Center, and Huang Langping, general manager of Oceano's Northern Sales and Operations Management Center, gave instructions on the execution of marketing work in the regions under their jurisdiction. The person in charge of the respective section will discuss policy support,Marketing actions such as event support, training support, and channel support are clearly communicated one by one.
Li Zhihua (left), general manager of Oceano Southern Sales and Operations Management Center
Huang Langping (right), general manager of Oceano Northern Sales Operations and Management Center
As the core sector of the Oceano brand, retail is a key component of the Oceano brand. Oceano spares no effort to think, explore, and optimize policies on how to support and cultivate large and powerful merchants and exert the brand's regional radiating influence in order to truly form strong retail momentum and synergy. Distributors who have become high-quality merchants will exchange and share their experiences on target management, promotion management and other dimensions to provide practical experience reference for all dealers present.
Oshennuo high-quality merchant sharing
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Elegance inspires the trendy era and points to the future. The 2022Oceano Ceramics brand new strategy release and national dealer summit has concluded successfully. This annual meeting clearly sets the tone and direction in terms of products, displays, and marketing strategies. The overall layout is "a game of chess" and the joint marketing efforts are on the rise. Oshennuo Ceramics will strive for the first place with accumulated accumulation, innovation and leadership, and seize the position at full speed to move towards A century-old enterprise is moving forward at a high speed! Riding on the momentum, carrying forward the past and forging ahead into the future, counting the famous ceramic brands, we still have to look at the present!
