As the pioneer of the marble tile category, Jianyi has led the healthy development of the category through a 19-year splendid journey, and successfully completed the stage goal of the "Century-Year Jianyi" development strategy of "from refinement to strength".
On August 18, Jane Yi held a grand 2021 Jane Yi 3.0 strategic brand upgrade press conference at its Foshan headquarters to "Start from the Heart and Let Your Family Live Better", officially launching the comprehensive upgrade of the company's 3.0 strategic brand, marking Jianyi has officially entered a new development journey of "from strong to big".
Conference site
Nanfang Daily, Guangzhou Daily, Guangdong Radio and Television, CCTV, Global Network, Tencent Home, NetEase Home, Huaxia Ceramics Network, Ceramic Information, Taocheng Daily, China Ceramics Network, etc. from nearly a hundred media across the country, and 50 well-known brands Blue V gave strong support to this event. Tencent Home, CCTV, Ceramic Information, JD.com, Tmall and other platforms simultaneously broadcast the entire event, with more than 350,000 people watching online to witness the new journey of Jianyi's development.
Sincere and altruistic
Create a value community
At the beginning of the press conference, Li Zhilin, chairman of Jianyi Group, first emphasized that enterprise development requires a grateful heart, determination, and confidence, as well as a sincere and altruistic heart. Taking "heart" as the starting point, Li Zhilin conducted an in-depth interpretation of the core of the strategic upgrade of Jianyi 3.0. He believes that "the only way for enterprises to survive and develop in the long term is to return to the essence of enterprise and business, assume a social division of labor, assume corresponding social responsibilities, create value for customers, and make contributions to customers."
Li Zhilin, Chairman of Jianyi Group
Jianyi 3.0 strategic upgrade, with the core of "creating value for customers and contributing to society with a sincere altruistic heart", realizes the upgrade and transformation of Jianyi from a solution-based enterprise to a warm-hearted enterprise. With the vision of "first-class brand, century-old Jianyi", Jianyi will continue to adhere to the core values of "customer first, co-creation and sharing, continuous innovation, pursuit of perfection, sincerity and friendliness" in the future, actively establish close relationships between the brand and customers, and create with ingenuity High-grade green living space.
Building the Dajianyi brand
Be a "family member" worthy of your life
This is a customer-driven era, and consumption upgrades have brought changes in consumer demand from "needs" to "wants." At the press conference, Guo Wenkai, Director of Brand and Market Center of Jianyi Group, gave a solution for brand development under consumption upgrading in the theme sharing of "Opening the User-centered Era of Big Brands".
Guo Wenkai, Director of Brand and Marketing Center of Jianyi Group
Under the guidance of the 3.0 strategy, GANI will build a new brand architecture with "GANI" as the core and supplemented by the three major sections of products, services and culture. On the basis of focusing on products, taking customer service as the core strategy, comprehensively upgrade, broaden the value connotation, establish deeper and broader links with customers, strengthen the emotional relationship between enterprises and consumers, and build the "Da Jian Yi" brand .
ANI Jianyi brand image painting< /p>
At the press conference, Jianyi’s new brand image was officiallyExternal official announcements, new names, new symbols, new advertising slogans... use a more recognizable brand image and brand words that are closer to consumers to create a warmer high-end brand and become a "family member" worthy of consumers' lifelong trust. ".
GANI Simple Super Symbol
It is worth mentioning that the much-anticipated Jianyi super symbol “一” is derived from the multi-dimensional integration of brand name, Chinese character culture, family culture, etc. The main tone is golden yellow, which symbolizes the earth, warmth and light, and carries the cultural height of Jianyi Avenue to Jianyi. It also interprets Jianyi's persistence as a national high-end ceramic tile brand with "warmth and sense of mission", and its commitment to doing things worth doing. A corporate responsibility entrusted to customers throughout their lives.
Link customers with "heart"
To be a high-end brand with warmth
Based on in-depth insights into the consumer environment and consumer needs, Jianyi has been committed to creating advanced improvements in customer service value in recent years. Service has become one of Jianyi's core competitiveness.
Wang Yan, Vice President of Jianyi Group
In the theme sharing of "Starting from the Heart, Let Your Family Live Better", Wang Yan, Vice President of Janeyi Group, comprehensively interpreted "Janeyi User Service Value 3.0" from the dimensions of 3.0 user value experience hall, design and finished product delivery. 》. Wang Yan emphasized that we should not forget the original intention of being customer-centric, creating value for customers, and creating a better life; at the same time, we must use the heart as the source, use things as the body, and use ingenuity to create high-grade green living spaces for customers. "Heart" is the emotional origin of Jianyi's connection with customers. Only by listening to customers' needs with heart, serving customers with heart, and treating customers as family members can we be worthy of customers' lifelong trust!
Start from the heart
Embark on a new journey of "from strong to big"
At the launch ceremony, witnessed by many guests, Dr. Yin Hong, Secretary-General of Foshan Ceramics Industry Association, Cai Yue, CEO of Youju, initiator of New National Goods Intelligent Manufacturing, Co-Director of the Contemporary Habitat Lifestyle Research Institute, and Cai Yue from the China Promotion Council Jin Yafan, Chairman of the Manufacturing and Construction Professional Committee and Chairman of the Intelligent Manufacturing Alliance, Wu Shaowei, Head of Home Furnishing South China of Global Network, Li Zhilin, Chairman of Jianyi Group, and Ye Zuli, the service provider representative of Shenzhen Jianyi brand service provider jointly launched the global launch of Jianyi 3.0 strategic brand upgrade. The prologue also marks that Jianyi has officially entered a new development journey of "from strong to big".
Dr. Yin Hong, Secretary General of Foshan Ceramics Industry Association and Director of Jianyi Group President Li Zhilin jointly unveiled "GANI Jane"
Only by starting from the heart and treating customers as family members can we build a beautiful home together. With the implementation and continuous advancement of the 3.0 strategy, adhering to the belief of "sincerely altruistic and creating value for customers", adhering to the fine tradition of advancing with the times and continuous innovation, adhering to the innovative spirit of constantly breaking through ourselves and having the courage to meet challenges, Jianyi has achieved The ideal of "jointly creating a first-class brand and building a century-old Jianyi" is just around the corner!
It is reported that from August 23rd to October 10th, Jane Yi will launch the "High-end Service, Lifelong Trust" Love Family Festival event with the theme of "home". At that time, there will be finished product delivery OK service, 900x2700mm unlimited continuous pattern new products, 0.5mm dense seam continuous pattern technology, etc. Through new product live broadcasts and construction site marketing live broadcasts, you can experience high-end services up close.
