June 7, 2021, is early summer, the weather is getting hotter, and it coincides with the National College Entrance Examination Day.
At Kaiyuan Senbo Hotel in Deqing, Huzhou City, Zhejiang Province, Nobel Ceramics is also experiencing a college entrance examination in the ceramic industry , the new product launch conference of the Nobel Slate "Searching for Patterns" Exploring Nature series was held as scheduled. At the same time, at the Nobel headquarters in Hangzhou, the Nobel Science and Technology Culture Center was also grandly opened. With two landmark events held at the same time, this day is destined to become an extremely important day in the development history of Nobel Tiles.
Looking for Patterns is a project launched by Nobel Tiles and National Geographic in October 2020. A series of exploration activities that explore the organic integration of natural beauty and home space.
Human beings' instinct to explore, observe and learn from nature has existed since ancient times and has a long history. At the same time, getting close to nature and returning to nature are also genes flowing in our blood.
(Zhou Guoyue, President of Hangzhou Nobel Ceramics Co., Ltd.)< /span>
Talk directly to the pain points of the ceramic tile industry and break the restrictions on texture materials
In recent years, as consumers' aesthetic demands for home spaces have increased, the ceramic tile industry's dilemma of single texture materials (limited to marble and antique) and lack of novelty and aura has been increasingly criticized by consumers. In order to satisfy consumers' yearning for a better home life, based on in-depth insights into user consumption behavior, Nobel Ceramics Returning to the origins of the industry, we deeply thought about the relationship between the nature of home space and nature. In the end, it was discovered that among all space artists, nature is actually the greatest. Therefore, adhering to the principle of "let the greatest artist decorate you"With the core concept of "home", Nobel Ceramics began a journey of searching for patterns with piety and awe. , return to the majestic and vast nature, discover those uncanny and vibrant natural colors and textures, and find inspiration and strength from the greatest mother body of mankind.
On this journey of searching for patterns, the Nobel team went deep into the majestic Northwest and took textures from natural landscapes such as mountains, lakes, seas, wind forests and secret places. After nearly a year of technical research and development, the Nobel team finally released the Nobel Prize to the public today. The rock slab "Xunwen Ji" explores the natural series of products.
(Zhong Shuming, Vice President of Hangzhou Nobel Ceramics Co., Ltd.)
New slate technology meets consumer upgrades
For the Xunwenji series of products, Nobel all uses rock slabs, which are currently the most popular among consumers, to implement their products. According to data released by the China Building and Sanitary Ceramics Association, China's ceramic tile production has shown a continuous downward trend since 2016, with ceramic tile production falling from 10.26 billion square meters in 2016 to 8.22 billion square meters in 2019. The emergence of slate vents has become an important turning point in the development of the ceramics industry. In the past 2020, in the domestic ceramic industry, the slate category has shown rapid growth and has won the favor of a large number of consumers.
This is due to the outstanding performance and distinctive features of rock slabs. Hard texture, scratch-resistant and wear-resistant, self-cleaning and antibacterial, food-grade surface, zero penetration and super stain-resistant, plus natural stone-like texture, ultra-thin and whole-body material, compared with the original ceramic tiles and porcelain tiles Significant quality and performance improvements.
Nobel Ceramics has always been at the forefront of the industry in the field of stone slabs. They have the world's first intelligent texture system Technology, for the first time in the industry, has realized the true integration of materials, colors, and textures, making the slate truly "the same on the outside and the inside". In terms of space application, Nobel slate can be used from upper walls and lower floors to kitchen countertops, dining tables, cabinets and other product surfaces as well as cabinet bodies.It can adapt to the change from paving materials to facing materials.
The first specification 1612 is more suitable for home space
The maximum size of Nobel slate can reach 1.6*4.8 meters. This conference adopted the industry's first 1.6*1.2 meter size, which is more suitable for the 4:3 home space ratio, avoids excessive processing and waste, and greatly reduces the cost. It eliminates the difficulty of transporting and handling large slabs, allowing more families to enjoy the beauty of simplicity and luxury.
The combination of multiple sizes and futuristic space elements breaks the physical boundaries of space, allowing consumers to explore a new realm of home furnishing in a vast and unbounded field.
In terms of product structure, Nobel slate has achieved all-in-one materials, colors, and textures, successfully solving the current problems in the use of slates, such as chamfering and the white edges (glaze layer) exposed after cutting. Moreover, it has a high degree of freedom of cutting and can be flexibly used on stoves, bathroom cabinets, sink countertops, etc.
While achieving major breakthroughs in the technical field, the demonstration significance brought by Nobel Slate is also remarkable. In terms of technology, including the earliest introduction of a 44,000-ton press, which uses porcelain surface materials, multi-composite decoration technology and Multi-dimensional full-body fabric technology has created a unique slate production process in China and even the world. Because of this, Nobel slate has many differences.
We use a 44,000-ton System press and high-purity slate raw materials, and apply slate technology to ensure the highest quality; we use multi-path intelligent color processing technology and pre-fired color development technology to ensure the most realistic colors and textures The most precise; in order to be used in a large area of space without losing the original intention of the design, we have developed special specifications of 1600*1200 for use on the ground and 800*2400 for use on the wall; to ensure the best use effect, we have specially developed Develop the craftsmanship and standards of precision sewing and precision delivery that are suitable for the use of new Nobel rock slab products.
(Chen Sheng, General Manager of the Business Department of Hangzhou Nobel Ceramics Co., Ltd.)
You can obviously rely on your appearance, but you have to rely on your "talent"
Young people like to say that appearance is justice. The Nobel Slate Discovery Nature series products have stunning appearance and outstanding materials. Coupled with the stone-like texture presentation, they truly realize appearance, "material" luxury and closeness to nature. The comfort experience is perfectly unified!
The Xunwenji series of products are the perfect combination of nature and products, giving you the poetry and beauty you want.distance. This time, the new products released by Nobel Slate are divided into four series. According to the inspiration of the texture from the natural landscape, they are divided into the Snow Mountain Rhyme Series, Jinghu Yicui Series, Qinxin Wind Forest Series and Streaming Transient Series. .
Each series has its own unique connotation and charm. The Xueshan Lanyun series is vast and spacious. When placed at home, it can make life more open-minded.
The Jinghu Yicui series is quiet and far-reaching, with agility and holiness. If you stick it at home, it can make life less irritable.
The Qinxin Fenglin series is fresh and refined, natural and comfortable, decorating your home space and making you feel relaxed physically and mentally with every breath you take.
The Streaming Light Series is a work of art from nature, with vicissitudes of texture and changeable layers, giving the space a sense of depth and lasting charm.
For Nobel Slate, this new product release is not only a journey of discovery, but also a return to the responsibility and mission of not forgetting the original intention. As a responsible leading brand in the ceramic tile industry, Nobel insists on exploring the organic integration of nature and home space, and produces more and better products through R&D, design, to satisfy consumers' yearning for a better home life, and to provide consumers with better products. A comfortable and closer to nature home experience, allowing you to enjoy the beauty of nature at home!
