At present, with the rise of national trends and the vigorous development of China's intelligent manufacturing, Chinese brands are entering a new era with determination and heading towards the world.
On the occasion of the annual China Brand Day event, Hengjie, as a benchmark brand for new domestic products in bathroom ware, launched the theme activity of "New domestic products, the right trend". First, together with Chinese brands such as Huawei, Yili, Gree, and Moutai, it was selected into the People's Daily's "Brand Power Plan"; recently, it also entered the People's Daily's "Youjian Guochao Pavilion" themed pop-up store, with the style of a "smart toilet giant" Contribute to the national trend; also received a series of reports from the People's Daily, participated in exclusive interviews with leading companies, and demonstrated the power of China's intelligent manufacturing!
Interpret Hengjie’s strength and tell the brand story
A few days ago, as the only representative brand of new domestic products for home furnishings, Hengjie was selected into the People's Daily's "Brand Power Plan" to jointly build a new benchmark for Chinese brands based on the central government's strategic deployment of brand power. In this interview with representatives of leading companies of the "National Trend Roundtable" hosted by the People's Daily, Mr. Ding Wei, CEO of Hengjie Group, accepted an exclusive interview as a representative of new domestic products for home furnishings.
Mr. Ding Wei said: "Hengjie has always adhered to long-termism and productism, and regards the upgrading of product experience and service experience as the core driving force for corporate development; it is committed to starting from the actual needs of Chinese families and the pain points and difficulties of the industry. , targeted, bringing bathroom solutions that truly improve the quality of life of Chinese people, and setting a model for Chinese brands in the bathroom industry. ”
In recent years, Hengjie has been particularly successful in upgrading intelligent products and has grown into an industry-leading smart toilet giant. In the exclusive interview, Mr. Ding Wei focused on the Hengjie Q9 smart toilet, which has more than 40 national patents. Its water vortex energy system, Hengjie sterilization, smart flip and other technologies have effectively improved the comfort of Chinese consumers. Toilet experience.
As Mr. Ding Wei said, innovative research and development has always been the cornerstone of Hengjie’s development. Innovative achievements such as lotus leaf hydrophobicity, automatic descaling, and wood alloy technology have entered thousands of households with Hengjie’s full range of bathroom products. . At present, Hengjie is stepping up its research and development based on the characteristics of Chinese consumers and further integrating "visible" technology into its products, allowing users to intuitively perceive the effects through seeing them with their own eyes, thereby gaining a more secure experience. . Facing the future, Mr. Ding Wei proposed “developing bathroom integration solutions and improving overall delivery capabilities”'s plan shows its firm determination to create a new benchmark model for domestic products in sanitary ware.
The authoritative endorsement by People’s Daily consolidates Hengjie’s benchmark status
Having maintained quality for 23 years, Hengjie’s hard work and achievements on the road to new domestic products are obvious to all. Now, Hengjie’s benchmarking strength of new domestic products in sanitary ware has been officially certified, showing its talents! During China Brand Day, the People's Daily published reports on Hengjie in both print media and new media respectively, giving Hengjie high recognition and authoritative endorsement of its intelligent manufacturing capabilities and its status as a benchmark for new domestic products.
During the opening period of People’s Daily’s “Youjian National Chaozhou Pavilion” from May 8th to May 10th, Hengjie Space attracted a large number of visitors to stop and check in. It also welcomed authoritative media such as NetEase Home and Sina Home to directly visit the scene. Douyin Baidu Home furnishing experts with thousands of fans, such as "Design Bang Bang Bang" and other big names, have explored the exhibition and led netizens who follow the national trend through live broadcasts to unlock new inspiration for the national trend in home decoration.
On May 11, "People's Daily" published the title "Hengjie Sanitary Ware: Creating a new industry-leading The special article "Benchmark of Domestic Products" provides an in-depth explanation of the endogenous growth power of Hengjie Enterprises: firmly grasping "quality" and "intelligence", strictly adhering to the original intention of China's manufacturing quality, while strengthening investment in innovation to create truly practical intelligence. These have built the foundation of Hengjie's enterprise. Hengjie's hard power leads the industry; Hengjie's soft power is based on the actual needs of Chinese families, relying on national fashion design and new domestic products to spread, and strengthening the emotional connection between the brand and mainstream consumer groups. By describing Hengjie’s strengths both soft and hard, the People’s Daily affirmed its solid position as a benchmark brand for new domestic products in sanitary ware.
In the long picture of China's smart manufacturing creativity planned and launched by People's Daily's new media, Hengjie "appeared" as a representative of the intelligent era. Smart sanitary ware products won praise from People's Daily for their "Chinese wisdom"!
New domestic products are in fashion! On this year's China Brand Day, Hengjie's new domestic benchmark brand strength won the authoritative certification from the People's Daily. This is both affirmation and encouragement.
In the future, Hengjie will live up to its mission and responsibility, adhere to technological innovation as the guide, continue to deepen the concept of intelligent manufacturing of new domestic products, and on the basis of being a benchmark brand for new domestic products in sanitary ware, forge ahead and serve as“The transformation from "Made in China" to "Made in China with Quality" and "Made in China with Intelligence" has provided a steady stream of power, allowing the world to see the strong vitality of Chinese brands!
