From March 7th to 9th, Lion Ceramics Headquarters and Lion Ceramics strategic partner Guangdong Zhishan Marketing launched an atmosphere-rich learning trip in Foshan, Guangdong, the porcelain capital of China - "Riding the Wind and Waves, Sword Pointing to the Terminal" Lion Ceramics Wang Tile's "Because You Are Extraordinary" 2021 National Store Manager Special Training Camp and 315 New Year's Promotion Kick-off Meeting. The training was hosted by Lion Ceramics' headquarters and attracted more than 200 representatives from Lion Ceramics' national flagship store general managers, gold medal store managers, elite shopping guides, etc., and received an enthusiastic response.
At 9 pm on March 7, at the opening ceremony of this special training camp, Song Zuoliang, marketing director of Lion Ceramics Marketing Company, delivered a welcome speech. He said that 2021, as the first year of the country’s 14th Five-Year Plan, brings opportunities and Challenges coexist and in the face of the new market structure, Lion Ceramics, as a first-line brand of Chinese ceramics and one of the top ten brands of Chinese ceramics, officially settled in the China Ceramics Industry Headquarters Base last year, thus fully forming a national brand operation and maintenance model with dual marketing + dual production bases in the north and south. This also marks that the Lion King brand will comprehensively combine the production advantages, R&D advantages, talent advantages, and marketing advantages of the north and south production areas for integrated development, combined with the brand's national distributed branch warehousing management system, and start to create a national brand with the Lion King family across the country. A new journey for the Lion King brand!
At 10 pm on March 7th, Song Zuoliang, Marketing Director of Lion Ceramics Marketing Company, brought to everyone the brand empowerment implemented by Lion Ceramics based on the further upgrade of brand strategy with the theme of "Lion Ceramics Terminal Empowerment Plan" The terminal service upgrade plan allowed the guests present to deeply understand how, in the context of the further upgrading of the Lion brand strategy, the Lion brand can achieve the solid construction of a national brand by empowering terminal stores and cooperating with the majority of Lion families across the country.
The training meeting officially started at 8 a.m. on March 8. Lion Ceramics’ strategic partner Guangdong Zhishan Marketing Gold Medal Lecturers Wang Yonghong and Li Zhijiang conducted comprehensive training on many topics such as “terminal store planning, channel construction, and sales skills”. . They said that as contemporary marketing elites, we must actively introduce "new" methods and "new" thinking, skillfully use multi-dimensional marketing tools to expand the market, increase brand awareness in an all-round way, and "put strivers first" " Only by proving the abilities of oneself and the team can one take the lead in the increasingly fierce industry competition in the future.
At 8:00 a.m. on March 9, the second day of training was non-stop exciting. For the first time, this national store manager special training camp adopted the three-pass training + assessment + practical training model. In this special training camp When the camp is about to end, store managers across the country who participated in the special training ushered in the last written question and answer assessment. Lion Ceramics strategic partner Guangdong Zhishan Marketing Gold Medal Lecturer fully strengthened the memory of the special training through on-site customized written test questions and answers, and once again Help Lion terminal stores have a good start in 2021 and improve their performance.
Immediately afterwards, the swearing-in meeting for the Lion Ceramics 315 National Large Terminal Flagship Store event officially kicked off. Manager Gong Chen of the Customer Service Department of Lion Ceramics Marketing Company explained the event plan, clarified the direction, unified the goals, and grasped real-time promotion points. , focusing on the three key points of store, channel and team, running through multiple systems, sorting out the customer acquisition steps for dealers to achieve the effect of the first 315 event of the year.
At 1:00 pm on March 9, the national store manager of Lion Ceramics, led by the company headquarters personnel, visited the Lion Ceramics Guangdong Production Base and the China Ceramics Headquarters Base (Foshan, Guangdong) Lion Ceramics Exhibition Hall. Through the in-depth explanation of the Lion Ceramics production process and product design style by the Lion Ceramics factory and exhibition hall commentators, the Lion Family members on site had a full understanding of the production strength and product superior performance of Lion Ceramics. Among them The superior product performance of Lion Ceramics' Omega 3 all-ceramic marble tile products, which exceeded national standards, left a deep impression on everyone.
Finally, "Riding the Wind and Waves, Sword Pointing to the Terminal" Lion Ceramics' "Because You Are Extraordinary" 2021 National Store Manager Special Training Camp and 315 New Year Promotion Kick-off Dinner came to an end with laughter and laughter. The 2-day and 3-night National Gold Medal Store Manager Training Conference allowed the trainees to have a unique training journey. At the same time, the trainees present said that this training brought them not only knowledge, but also concepts. and changes in thinking. Thanks to the family members at the headquarters for their dedication, and to all the famous teachers for sharing! The best way to thank you is to repay with action. When you return to the terminal store, you will devote yourself to your work and strive to increase sales for the store!
Based on strivers and results-oriented, in 2021, Lion Ceramics will rely on the powerful operation model of Foshan, Guangdong in the south and dual-core marketing center + production base in the north.Combined with the national distributed branch warehousing management system, we work together with the Lion family across the country to forge ahead hand in hand to welcome the dawn of victory with a new attitude!
