Twenty-two years of weathering the wind and rain, and twenty-two years of forging ahead.
No matter how the times change, we are together.
Breaking through the impact of the epidemic, we are together.
We are moving forward in the turbulent times, together.
We will never stop on the road to pursuing our dreams, we are together.
Harvesting results in the process of struggle, we are together.
From 10:00 to 12:00 in the morning on December 10, the "Struggle Together" 2021 St. Debao Ceramics Dealers Online Summit concluded successfully in the exhibition hall on the first floor of the commercial center!
The format of the summit is mainly online and supplemented by offline. The meeting invites the Group Marketing General Manager - Mr. Yang Lin, the General Manager of the St. Debau Ceramics Brand - Mr. Yan Weicai, the Commercial Center Marketing Director - Mr. Liang Juncheng, and friends Deputy general manager of the Lizhu Engineering Technology Department - Mr. Song Ming, deputy general manager of the Shengdebao Ceramics brand - Mr. Lu Zefeng, deputy general manager of the Shengdebao Ceramics brand - Mr. Wang Zhenjun, deputy general manager of the Shengdebao Ceramics brand ——Mr. Huang Wenbin, all sales elites of Sandebao and more than 20 media reporters attended this conference; tens of thousands of Sandebao family members with passion and dreams from all over the country gathered online in the cloud, and the number of people watching the live broadcast exceeded 10,000+. Manufacturers gathered together to discuss the way to break through under the impact of the epidemic and market environment, and planned to move forward together as a family.
Advance with the times, transform and change
This summit kicked off with the 2020 Sandburg Annual Review video, and then Mr. Yang Lin, the group’s general manager of marketing, delivered an opening speech for the conference. At the conference, Mr. Yang expressed his gratitude to all the family members for their continued support and trust in Sandebao Ceramics. At the same time, he also made some comments on the group’s latest strategic direction, prospects of prefabricated integrated kitchens and bathrooms, alloy whole house customization, brand product planning, etc. We conducted detailed analysis, communicated and discussed ways of transformation and change.
Shengdebao Ceramics keeps pace with the times, breaks through the shackles of the traditional industry marketing model, ignites the fire of e-commerce live broadcast, and at the same time grasps the trend of green and healthy, and continues to develop vertically along the brand context.Exhibition, giving full play to the advantages of product manufacturing, grandly launched antibacterial marble, MAXPLUS slate, all-over marble and other new products, allowing us to see new opportunities in difficulties and move forward in the wind and waves. The road ahead will not be smooth. Only by being determined, practicing hard, and growing continuously can we go further and steadily on the road.
Brand as the key, people-oriented
Mr. Yan Weicai, general manager of the St. Debau Ceramics brand, gave a keynote speech on the "2021 St. Debau Ceramics Marketing Plan", affirming the achievements of the St. Debau family members online and offline in 2020, and analyzing in detail Guarantee the brand’s brand strategy deployment in 2021.
General Manager Yan concluded: Facing the era of post-epidemic and accelerating reshuffle of the building materials industry, Sandebao is pursuing a breakthrough in terms of product strategy, channel strategy, communication strategy, and marketing strategy; in the future, Sandebao will adhere to " The brand positioning of "Healthy Ceramic Tiles" remains unchanged. We adhere to the construction of brand communication with mobile Internet as the core, adhere to the construction of high-quality terminal stores, insist on optimizing the terminal's comprehensive competitive awareness, strengthen the building of brand power and product strength, and work hard with dealers and partners through thick and thin. We are all in the same boat.
Seize the opportunity and gather energy to move forward
Mr. Song Ming, deputy general manager of the Youli Housing Technology Department of the Group, gave an in-depth explanation to the conference about "New outlet for home decoration - prefabricated integrated bathroom".
Mr. Song combined many years of technical experience to share and communicate on prefabricated integrated bathrooms from six aspects: future trends of prefabricated bathrooms, future development prospects, national policies, product core competitiveness and selling points, sales markets and channels, and project cases. . Mr. Song said that the prefabricated integrated kitchen and bathroom decoration is not only a major change in the construction method, but also an important measure for the transformation and upgrading of St. Debau. Committed to the research and development, production, sales and service of building industrialization supporting products in the field of green energy saving, it will be more Adapt to the development requirements of building an ecological and livable modernization.
Cultivate talents and empower terminals
Mr. Yang Lin, general manager of group marketing, and Mr. Yan Weicai, general manager of the St. Debau brand, kicked off the "St. Debau Elite Business School".
The one-year VIP online terminal practical training course of "Sandebao Elite Online Business School" breaks the limitations of the traditional training model in terms of teaching time and location, and provides terminal stores with opportunities to enhance their overall competitiveness. We have the most powerful weapon to break through adversity and achieve mutual benefit and win-win results.
Based on the strategic concept of "service terminals, cultivating talents, forging teams, gathering momentum and empowering, and leading growth", the Sandebao brand strives to create a high-quality talent training base that integrates training and brand communication - Sandebao Elite online business school. The aim is to build a sales elite team through the implementation of planned and systematic online training courses, so that they can comprehensively improve their knowledge, skills, methods and other aspects, so as to achieve the ultimate goal of helping terminals to quickly increase sales.
Douyin Contest Communication Upgrade
In addition to the red envelope rain in the live broadcast room, sign-in gifts, and interactive lottery draws at this summit, the Douyin competition was also popular among the St. Debau family members both online and offline. In 2020, the official Douyin account of Sandebao Ceramics has been continuously updated. The number of fans has been increasing steadily, and the brand has been rapidly exposed. As an advanced strategy in the upgrade of brand communication, it can realize content consumption, in-depth interaction and other scenarios through the platform. A new exploration of functionality.
A new chapter has begun,
Looking forward to the future, with full confidence and pursuing high goals,
The Shengdebao family members never forget their original aspirations and work together to move forward,
2021, fight together!
