Owen Lai collaborates in an interdisciplinary team to establish China's first "tile touch laboratory"
On September 13, the "Tile Tile Touch Laboratory" project conference jointly sponsored by the Design Committee of the China Building Decoration Association, Guangdong Ouwen Lai Ceramics Co., Ltd., and Tu Yangjun's academic advisory team was held grandly at the Marco Polo Hotel in Foshan , China's first "tile touch laboratory" completed the project establishment signing ceremony and was successfully unveiled.
" Dig deep into product quality and use the spirit of ingenuity to promote the move from Made in China to Created in China." He further revealed the ceramic tile touch laboratory project plan. The laboratory will set up five major functional sections. The first phase of the project will invest 6 million yuan! The implementation plan will start from 9 Preparatory work such as laboratory design, hardware construction, equipment procurement, personnel selection, and technical route discussion will be carried out from January to November. It is expected that the laboratory will be operational and put into research in December.
Most of the current product research and development in the ceramic tile industry generally only stays at the visual channel level, focusing on innovation in texture design, which has entered a dead end of research and development. Therefore, in order to break through the boundaries of traditional products and maintain its own system capabilities of continuous innovation, many years ago, Owen Lai R&D has been based on creating a professional product system. In addition to opening up visual channels, it has also upgraded to open tactile channels, and has become the only one in the country. A brand that has long studied the tactile indicators of ceramic tiles. "Innovation in product R&D is not about improvement, but about upgrading the dimension!" Owen Lai develops new dimensions, opens up the tactile channel of the product, collaborates with interdisciplinary teams to upgrade the dimension of product R&D, and leads the brand's future with professionalism!
China Building and Sanitary Ceramics Industry Porcelain Polished Plate/Stone Slab Research Center, passed re-evaluation with high Nobel score
On September 11, 2020, China’s construction and sanitary ceramics industry porcelain polished sheets/sand slabs researchThe research center assessment review meeting was held at the Nobel headquarters. The China Building and Sanitary Ceramics Association evaluated scientific and technological achievements and industry contributions, operation management and innovation mechanisms. Nobel passed the re-evaluation with a high score of 95.5.
At the meeting, Yu Aimin, vice president and chief engineer of Hangzhou Nobel Ceramics Co., Ltd., Xia Changkui, head of the research center, and Zhou Guoyue, executive vice president, gave speeches, respectively describing the development history of porcelain tiles (plates) and the period from 2017 to 2019. Work review and future plans, innovative concepts, development plans and leading the industry were explained. Experts attending the meeting inquired about the research and development investment, patent application, standard formulation and other aspects of porcelain polished tiles (plates), and relevant personnel answered questions. . After the participating experts reviewed Nobel's technical research and product inspection reports, Miao Bin, president of the China Building and Sanitary Ceramics Association, spoke highly of Nobel Porcelain Polished Tiles 5.0 and Nobel Slate.
On December 18, 2017, the China Building and Sanitary Ceramics Industry Porcelain Polished Tile (Plate) Research Center (renamed in 2020 "China Building and Sanitary Ceramics Industry Porcelain Polished Plate/Stone Slab Research Center") settled in Nobel,In the past three years, Nobel has established an innovation mechanism based on multiple innovative scientific research platforms such as the Porcelain Tiles (Plate) Research Center and the National Enterprise Technology Center, conquered common technologies in the industry, and also won the China Patent Excellence Award, the China Patent Excellence Award, and the China Patent Excellence Award. First prize for scientific and technological innovation in the architectural ceramics industry and many other scientific research achievements. This re-evaluation is not only an affirmation of Nobel’s hard work in pioneering and innovation over the past three years, but also proves that Nobel’s technical strength is at an internationally leading level.
Mati Tiles | Witness a 5 million event in Changzhou
On September 5, the first "Mati Academy President Class" of 2020 was held grandly in Changzhou. Mati Ceramics' dealer partners from all over the country gathered together to launch a two-day event around the theme of "Alliance Design" exchanges and discussions.
The course started smoothly under the encouragement of Ou Tiancheng, deputy general manager and learning commander of Mati Ceramics. Zhou Feng, business manager and learning leader of Changzhou Mati, gave a speech on the theme of "Design Marketing"; General Manager of Changzhou Mati Huang Guorong, manager and learning leader, shared his own experience in marketing strategy changes under the changing situation, providing more ideas and directions for everyone; Gong Mingchen, general manager of Yantai Matti and learning leader, shared his views on high-quality alliance partners Relationship experience and insights; Finally, Ou Tiancheng, deputy general manager and learning commander of Mati Ceramics, comprehensively interpreted Mati's new product MA series, allowing every dealer to fully and clearly understand Mati's future development direction and implementation The fine print.
On September 6, the opening ceremony of Changzhou Mati was grandly held at Feilong Hongxingjia World. Nearly a hundred people including guests and designers from all walks of life witnessed the glorious bloom of Changzhou Mati's 600㎡ flagship store. On that day, there was an endless stream of customers in the venue, with customer flow exceeding 10,000, consumption enthusiasm high, and sales exceeding 5 million, setting off a home consumption frenzy.
The 10,000㎡ exhibition hall has an average of nearly 4,000 visitors per day, and Lianzhong Enterprises is highly praised!
On September 5, the 2020 China Jiangbei Ceramics Expo (hereinafter referred to as the "Jiangbei Ceramics Expo") opened at the China (Zibo) Ceramics Headquarters and Customization Industrial Base. During the same period, the 4,000-square-meter ceramic tile boutique museum of Lianzhong Enterprise was officially opened to the public. In addition to the 6,000-square-meter marketing center established in 2018, the total ceramic tile display area of the enterprise reached 10,000 square meters. It is called the largest interior wall tile museum in the industry by industry insiders. Ceramics Expo During this period, the average daily visitors reached nearly 4,000.
At this Ceramics Expo, Lianzhong Enterprises launched 8 series, 12 specifications, and 18 craftsmanship interior wall tile products in the 10,000-square-meter ceramic tile boutique hall, truly reflecting the company's manufacturing strength from design to specifications to craftsmanship. . Floor tiles cover popular specifications on the market such as 800×800㎜, 900×900㎜, 600×1200㎜, 750×1500㎜, etc. The full range of floor tiles broadens the range of customers’ choices and meets customer needs in many aspects.
As a professional R&D and manufacturing enterprise of interior wall tiles, Lianzhong Enterprise was the first to launch 400×1200mm interior wall tiles in 2017, and used composite technology to present the three-dimensional beauty of interior wall tiles in multiple dimensions. Compared with floor tiles with a single stone texture On the wall, the wall decoration of this category of interior wall tiles is still diverse. This Ceramics Expo also launched infinite continuous pattern interior wall tiles, soft light sparkling crystal, magic crystal stone, star diamond and other textured interior wall tiles. The composite superposition of 18 major craftsmen makes the product more three-dimensional.
Hongtao presented new products at the Construction Expo, and the brand's "circle of friends" expanded again
On September 10-12, the Guangzhou International Construction Industry Expo was held at the Convention and Exhibition Center. Hongtao Ceramics unveiled a number of new products, attracting merchants from home and abroad to stop and visit.
In this exhibition, Hongtao Ceramics attracted the attention of many merchants with its product tooling applications and functional space products. Among them, Hongtao large slabs, Hongtao healthy boundary tiles, Hebiyan·Tongti and Wanxiang series have attracted great attention from many designers and merchants due to their exquisite product performance and unique application modes, and have gained a large number of intended customers.
Hongtao Ceramics has created good brand awareness and influence in the industry with its strong product R&D and production capabilities, perfect corporate management and precise marketing. At the same time, the terminal practice of Hongtao Ceramics was fully demonstrated at this exhibition, which effectively promoted the popularity of Hongtao brand in the national building ceramics industry.
