Text/Maoran
As the domestic COVID-19 epidemic has been effectively controlled and the economy has gradually resumed development, various commercial exhibitions including the building materials and home furnishing industry have pressed the "restart accelerator button" with the purpose of "reviving domestic sales." In July, the 2020 China Whole House Customization Exhibition and Dongguan International Design Week, the 22nd China (Guangzhou) International Architectural Decoration Expo, the 2020 Foshan (Tanzhou) International Ceramic Products Exhibition and Equipment Materials Exhibition, the 45th China (Guangzhou) ) International Architectural Decoration Expo has been held grandly; in August, more exhibitions have been or will be held in many places across the country.
August exhibition "is coming"
There are so many exhibitions at present that it is not an exaggeration to describe them as “surging”. Exhibitors and visitors are eager to gain new opportunities through these exhibitions.
一
Tendering/Procurement
The 2020 Shanghai International Hotel and Commercial Space Expo (Hotel Plus 2020) will be attended by Langjing Sanitary Ware, Romantic Ceramics, and Owen Lai Plain Ceramics.
Langwhale Bathroom participated in the exhibition with the theme of "Whalezhi Bathroom Powerful Quality"< /span>
Different levels of hotel projects have different demand characteristics. The mid-to-high-end type pays more attention to high-quality experience, while the economic and business type focuses on overall cost-effectiveness. For this reason, Langwhale BathroomAt this exhibition, first subverts the traditional new booth design and rethinks the new needs of modern living spaces, starting from providing "high-quality products" "To provide "professional solutions" transformation and upgrading, two major display spaces are carefully designed around the commercial space, interpreting the unity of beauty and practicality. Furthermore, in the context of quality consumption upgrading, Langjing Sanitary Warehas also fully considered its engineering productsIn order to meet the demand characteristics of commercial space, the products have been innovated and upgraded, such as the fully automated Langwhale Spin Power S10 intelligent temperature-controlled toilet and the intelligent Langwhale Bathroom Fun Shadow series bathroom cabinet DBF019 transforms from simple functions to quality life services, and upgrades from smart single products to smart spaces.
Romantic Tile Exhibition Booth< /p>
When the China Ceramics Network terminal survey went into the headquarters of Golden Mantis in 2019, Liang Aiyong, executive vice president of the Fifth Design Institute of Golden Mantis, once revealed that the amount of projects undertaken by Golden Mantis every year is very large, but the ceramic tile brands that it regularly cooperates with provide The products are too conventional, and they also want to be exposed to new products. Because of this, in engineering exhibitions for professional fields, ceramic brands should seize every opportunity to debut new products. Therefore, Romantic Ceramics launched a variety of infinitely connected large slabs with sizes of 750×1500mm, 900×1800mm, and 1200×2400mm at this exhibition. They perfectly simulate the texture and luster of natural stone, with infinite sizes, forming Large-area patterns, no repeated patterns, and a proper sense of high-end meet the needs of hotel decoration.
Owen Lai plain ceramic tile exhibition booth
In the future, high-end public decoration will require high quality and good looks.There will be more and more demands for value and distinctive material selection, and ceramic tiles with professional characteristics are often irreplaceable. Therefore, Ouwenlai plain ceramic tiles participated in this exhibition and continued its consistent plain aesthetic style, with "instantly quiet high-end gray" as the main tone, and assembled 1200×600 mm, 1800×900 mm, 1500×750mm, Trendy products in various specifications such as 2600×1200mm provide professional sellers with new directions to explore design.
On the eve of preparations for the first Hebei Gaoyi (International) Ceramics Expo and Trade Fair ( From Zhou Jiansheng, editor-in-chief of "Ceramic Information" newspaper)
According to information from the organizer "Ceramic Information" newspaper, Hebei Gaoyi (International) Ceramics Expo and Fair will have more than 100 ceramic companies bringing thousands of slates, large slabs, medium slabs, full-body marble, permeable bricks, etc. A variety of new products will be exhibited at the exhibition. At the same time, more than 100 real estate companies, more than 20 construction units in Xiongan New Area, and more than 30 powerful export companies will purchase on-site.
二
Attract designers
For non-professional ceramic exhibitions, ceramic brand participation not only serves the purpose of bidding and attracting investment, but also aims to find target groups of outstanding designers. For example, Weige Quartz Brick participated in the 17th China (Shanghai) International Garden Landscape Industry Trade Expo .
Weige Quartz Brick 17th China (Shanghai) International Garden Landscape Industry Trade Expo booth renderings
The contents displayed at this exhibition include landscape planning and design, architectural design, urban planning, landscaping engineering construction, roof greening and building greening technology, building wooden structures, etc. Since 2017, with the explosion of the landscape market, Weige quartz bricks have begun to enter the field of landscape, providing dry-hanging services for municipal projects, commercial squares, garden landscape roads, and exterior walls.Provide professional application services for engineering projects. However, the main purpose of Weigel Quartz Brick's participation in this exhibition is to attract the attention of outstanding designer groups, and hopes that the target group can add new elements and possibilities to product applications.
Shenzhen Fashion Home Design Week and the 35th Shenzhen International Furniture Exhibition Section Layout Plan (right 1), Eagle Ceramics booth design renderings (upper left), Guanzhu Ceramics booth design simulation (lower left)
There are also ceramics such as Guanzhu Ceramics, Samit Ceramics, Eagle Ceramics, Xinzhongyuan Ceramics, Owen Lai Plain Bricks, Jinsi Yuma, Dongpeng, Huapeng, Datang Hesheng, Ao Zhuosi Slate and so on. The brand participated in the 2020 Shenzhen Fashion Home Design Week and the 35th Shenzhen International Furniture Exhibition. It is reported that the six exhibition halls of the exhibition will also hold the "Shenzhen International Fine Decoration Residential Exhibition", "High-end Customized HiLink Smart Home Pavilion", "International Work Environment Design Application Exhibition", "New Model·LIFE Life Exhibition", "He Design The theme exhibition of innovative sections such as "Pavilion·Design Dome" spans the entire industry chain from upstream housing, architecture, and interior decoration to downstream home furnishing, soft furnishings, lighting, and commercial real estate and work spaces (no wonder it attracted many ceramic brands to participate in the exhibition. Its booths are basically No. 1 Hardcover Hall and No. 3 Complete Decoration Hall).
Odros Slate's upcoming booth
According to a representative of Odras Slate (the agent of Italian Iris and Mirage), the highlights of this exhibition will include: the display of new products of the Italian Iris Group, the display of deep-processed and customized slate bathroom cabinets/islands/cabinets and other craftsmanship, Rock slab craft modeling display, etc.
三
General investment promotion
Not long ago, China Ceramics Network once promoted "Ceramic Enterprises Recruitment, Should They Participate in Exhibitions or Online?"Is live streaming more effective? Which one do you choose? ” article, the article believes that the effectiveness of ceramic companies’ investment promotion through exhibitions is gradually weakening compared with online live broadcast investment promotion. However, many brands later reported to the author that some exhibitions are actually designed to achieve "political" alliances, such as participating in exhibitions hosted by Red Star Macalline. It is reported that the Guiyang dealer of ICC tiles was successfully "drawn" by Red Star Macalline. Such dealers will have obvious characteristics: they have certain local strength (otherwise they will not enter high-end chain stores); they have demand for personalized brands (need to transform or develop certain channels); they have requirements for ceramic products. (If the first two characteristics are met, it must be an old ceramic man).
It can be seen that today's ceramic brand exhibitions are no longer limited to ceramic exhibitions in the professional field. They can find more suitable and more effective exhibitions according to the needs of brand expansion in different channels, investment promotion, and bidding.
Author: Maoran
