Looking back on the past 2019, all walks of life feel that business is difficult. The domestic and international economic environment may be the worst year in the past 10 years, but it will be the best year in the next 10 years. This is what most industry scholars say , Entrepreneurs’ summary for 2019. With the impact of the COVID-19 epidemic since the beginning of the year, we who once thought that this sentence was not an accurate prediction of the future can't help but lament that the future economic environment will be more complex and changeable.
Since its establishment 18 years ago, Lion Ceramics has been focusing on mid-to-high-end positioning, and its brand awareness has always maintained a strong position in the industry. The product quality concept of "being a person with both integrity and talent, and making bricks with both internal and external qualities" has gradually become the core competitiveness of Lion Ceramics. Faced with the adjustment of the market's industrial structure, how to achieve stronger brand new growth has become a new challenge faced by Lion Ceramics!
Faced with new growth problems, how will Mr. Liu Bao, chairman of Lion Group, lead Lion Ceramics to break through?
The answer is: Start from the heart, upgrade the company's new development strategy, and make every effort to make the Lion brand a national brand.
In the view of Mr. Liu Bao, Chairman of Lion Group, the basic foundation of the Lion brand is the resonance of “employees’ hearts, customers’ hearts, and social responsibility as one’s own responsibility”! Only by continuously creating value for customers, directly reaching C-end consumers, winning B-end dealers, and establishing a high-end and strong brand image. Only then can the Lion King brand usher in a better future.
Therefore, since the beginning of the new year, due to the significant impact of the epidemic on the national economy, Lion Ceramics has once again adjusted its brand service strategy in multiple dimensions based on the basic point that "the terminal survival of dealers determines the future development direction of the company". Under the guidance of the customer-centered mission, we will focus on creating value for customers and comprehensively enhancing brand influence. We will launch the functional transformation of all marketing staff + seven-core terminal strategy + one business, one policy + N+M terminal. A series of new marketing service models such as assistance platform + global terminal operation system! Comprehensively help Lion family members across the country improve their sales skills, break the sales deadlock, and improve the performance of terminal stores, thereby achievingThe Lion King brand once again bucked the trend and became popular, helping it achieve great success.
Take dreams as horses and live up to your youth
The strong will always be strong, and the strong will accelerate their expansion. This is market competition. One of the inevitable results is that as market competition becomes more and more intense, terminal competitiveness has become the key to brand development, and the core element that determines terminal competitiveness is "product + service". Therefore, in order to ensure the superior quality of products, Lion Ceramics is the first in the industry to establish new technology + new colors + large specifications as the direction of future product development. In addition, it continues to comprehensively enhance the brand's terminal strength through customized assistance. Facing the ever-changing market environment, Lion Ceramics has always believed that "learning" and "practice" are endless. Only by continuously strengthening the corporate management system, improving product quality advantages, and enhancing the omni-channel operation and maintenance capabilities of terminal dealers can we meet higher updates. challenges.
Looking forward to the future, Lion Ceramics will continue to work hard and move forward on the road of internationalization, branding and differentiation, and help every Lion family member flourish by continuously integrating high-quality marketing resources. ! I believe that under the guidance of the policy of "putting customers at the heart", let us work together to win a better future and create a more brilliant chapter of the Lion brand!
