Internet celebrity live broadcasts, county magistrate live broadcasts, chairman live broadcasts... Recently, the word "live broadcast" has become so popular! The era of national live broadcast is coming, how can big ceramic tile brands let go of new marketing methods? Shunhui Ceramics' "Shunju Festival" 516 Super Brand Day is a successful case.
The brand’s power is unstoppable
"Shunju Festival" 516 Super Brand Day was officially broadcast live at 19:00 on May 16. This Super Brand Day event is the ultimate drama that Shunhui Ceramics has carefully prepared for more than two months. Before the official live broadcast on May 16, Shunhui Ceramics had already built momentum for Super Brand Day on major platforms such as Pacific Home and Sina Home. Big names such as spokesperson Li Bingbing and Sina Home Editor-in-Chief spoke for the brand, and through the "Shun" series of video posters, The mascot "Shunbao" cultural and creative peripheral gifts and other products have attracted attention online and offline, conveying the brand's life philosophy of "I want to settle down smoothly".
Shunhui Brand Day is exposed on major platforms
In order to strengthen the promotion of youth, Shunhui Ceramics also launched the "I want to settle down" challenge on the popular short video platform Douyin, with the topic views reaching 10.73 million. In the end, the total exposure of this event exceeded 11.94 million, which can be said to be everywhere and overwhelming!
"I want to settle down smoothly" Douyin Challenge
The live broadcast has constant highlights, and the exposure and likes on major platforms are also gratifying! In just 2 hours, the number of viewers in the live broadcast room exceeded 100,000, and the number of interactive likes exceeded 430,000. Pacific Home’s exposure reached 1.82 million+, and Sina Home’s exposure reached 120,000+. Behind the excellent results is the brand’s tireless efforts. The brand’s strength is unstoppable.
On the night of the event, Mr. Peng Changhua, general manager of Shunhui Ceramics, came to the live broadcast room and presented exclusive welfare funds. During the live broadcast, Mr. Peng humorously said that he is a real "brick" person. He has been moving bricks for 30 years, from small tiles to marble tiles, from porcelain tiles to large slabs, and then to background walls... As Shunhui Ceramics At the helm of the live broadcast, Mr. Peng’s humorous and witty remarks set the atmosphere at the beginning of the live broadcast. The popularity of the live broadcast room has been rising! It is also another testimony that Shunhui Ceramics is approaching consumers.
Peng Changhua, general manager of Shunhui Ceramics, walked into the live broadcast room. At the same time, Shunhui Ceramics' 2020 summer new product-"Natural Dance" series was first exposed in the live broadcast. Shunhui Ceramics' original design "Natural Dance" series is inspired by nature and has a fresh and natural feel. It gives people an extremely natural and comfortable experience in terms of visual effects and touch. The "Natural Dance" series of high-end stoneware tiles have a candy star glaze surface, outstanding color effects, and a more three-dimensional texture. They have received a lot of praise and praise in the live broadcast room.
New product launched with constant praise
In addition, many popular products such as Shunhui Tile 800×2600×6mm background wall series and Damei World 900×1800mm large panel series also participated in the live broadcast event, becoming good news for those who entered the live broadcast room. The ink white background wall live broadcast The special price is 4999 yuan/set, and Great Beauty World is 666 yuan/piece! A variety of choices are combined with sincerity and profit sharing to meet the diverse needs of consumers and provide profits to consumers.
Lots of benefits and gifts
Watching the live broadcast, Shunhui Ceramics even launched a variety of gifts. During the live broadcast, the audience was showered with high-energy cash red envelopes, iQiyi monthly and quarterly and annual passes were given out for free, Shunbao Cultural and Creative peripheral gifts were available in limited quantities, and the ultimate benefit - a 70-inch LCD TV lottery winner was announced! How can you not love the multiple surprise gifts delivered! (The editor hereby expresses: I envy the friends who got the benefits last night...)
Quality speaks for itself
Shunhui Tile Marketing Manager Zheng Jian will conduct a live evaluation and teach you how to choose the right tiles. Manager Zheng used flame guns, electric drills, etc. to test the hardness, antifouling properties and other aspects of the products. Everyone could more intuitively see the excellent product quality of Shunhui ceramic tiles. Use experiments to tell consumers that they need to be cautious when choosing bricks, and good bricks must stand the test.
Chen Shengyou, deputy general manager of sales of Shunhui Ceramics, transformed into "Brother You" on the spot, humorously interacted with fans in the live broadcast room, and shared with everyone the reasons for planting Shunhui Ceramics, "Old brand, many outlets, high cost performance , 100% Foshan original bricks, and even special discounts for exclusive live broadcast rooms, which makes people want to buy them.
At present, it is a critical period of watershed for the industry. Shunhui Ceramics took the initiative and concentrated its efforts to create the "Shunju Festival" 516 Super Brand Day, providing consumers in special times with a service experience that allows them to buy bricks without going out. Bring new growth momentum to strengthen brand recognition.
It can be said that the "Shunju Festival" 516 Super Brand Day is not only a carnival feast for consumers, but also a successful step taken by Shunhui Ceramics to keep up with the current young consumer trends and deepen brand building. The "Shunju Festival" 516 Super Brand Day has temporarily come to an end, but the brand power of Shunhui Ceramics is still continuing to exert its strength. Shunhui, the ceramic aircraft carrier, is moving forward at full speed. In the future, Shunhui Ceramics will bring more surprises, so stay tuned!
