China Ceramics Network News (Author: Chan Can) 8 On March 13, China Ceramics Network’s “Channel Fission, Market First” terminal survey·Fuzhou Station entered its third day. As the interview progressed, the China Ceramics Network terminal research team (hereinafter referred to as the "research team") gained a deeper understanding of the Fujian people who are "the best at selling ceramic tiles".
What are the characteristics of Fujian ceramic tile dealers? What shining points have they shown in the face of the cold winter in the construction and ceramics industry? Please follow the research team to experience it.
First, they have strong affinity.
This is the first impression the research team got after three days of interviews. No matter what tile brand they operate or how big their business is, the vast majority of the interviewees are enthusiastic and approachable. Not only were they willing to share their experiences, hearings and feelings in the process of selling ceramic tiles, they were also willing to provide research facilities for the research team, allowing the research team to fully experience the charm of the Fujian people who are "best at selling ceramic tiles".
General Manager of Fuzhou Xinyating Building Materials Co., Ltd. (Fuzhou dealer of Roman Leo Tiles & Xinghui Tiles) Chen Dengxiang,Wang Linxin and Hu Xiaofen, general managers of Fuzhou Ouwen Lai | Plain Modern Bricksand his wife, Liu Lile, general manager of Fuzhou General Ceramics, Luo Yueyun's mother and son, etc. actively introduced interviewees and provided other information to the research team. Help makes the research team in a foreign country feel infinitely warm and caring.
General Manager of Fuzhou Xinyating Building Materials Co., Ltd. (Roman Leo Ceramic tiles & Xinghui tiles Fuzhou general agent) Chen Dengxiang
Fuzhou Owen Lai | Plain Modern Brick General Manager Wang Linxin and Hu Xiaofen Couple (right、中）
Liu Lile, General Manager of Fuzhou General Ceramics (middle)
Affinity is the hidden secret of doing business. No wonder people in the industry say that Fujian ceramic tile dealers do Business is not as simple as selling ceramic tiles to customers, but infecting them with affinity, becoming friends with them, building a reputation with service, and winning trust with sincerity. With such a strong affinity, how could it be possible that ceramic tiles could not be sold well?
The second is diligence and dedication.
Either out of self-mockery or pride, pottery builders often use "moving bricks" ” to describe the work you do. In fact, the people who can best bear this title are Fujian ceramic tile dealers. They can be called the most motivated and hard-working "tile movers". Because they happened to have something to do, some of the interviewees did not want to delay their work, nor did they want the research team to make a wasted trip, so they arranged the interviews during lunch or even evening breaks, which vividly demonstrated the diligent and dedicated spirit of Fujian ceramic tile dealers.
Fujian Lejiale Building Decoration Co., Ltd. ( Yu Xueyan, general manager of Fuzhou Guanzhu Ceramics & Faenza Ceramics & Malachi Ceramics), Fuzhou Inno Ceramic Tile Distributor Lin Zhongjiang , IMOLA (Bee) Ceramics store manager Zhou Yili were all interviewed at noon, and Lin Shanqiang, general manager of Fuzhou Huiwangju Building Materials Co., Ltd. (Fuzhou Gold Medal Asia General Distributor) It is also the first timeNight interview mode, I was interviewed until nearly nine o'clock on the evening of August 12.
Fujian Lejiale Building Decoration Co., Ltd. (Fuzhou Guanzhu Ceramics &Faenza tiles&Marazzi tiles)
Eno Tile Fuzhou General Distributor Lin Zhongjiang (right)
IMOLA(Bee) Ceramics Store Manager Zhou Yili (right)
Fuzhou Huiwangju Building Materials Co., Ltd. (Fuzhou Gold Medal Asia General Distributor ) General Manager Lin Shanqiang
During the few days after arriving in Fuzhou, the research team often heard people say that Fujian ceramic tile dealers can’t stay idle, no matter what happens. He likes to get up very early. Combined with the behavior of the above interviewees, it is evident that they are diligent and dedicated. In the words of Liu Lile mentioned above, "It has been hard work for ten years, but it is also very fulfilling to have such diligence." How can you not sell ceramic tiles with a dedicated spirit?
The third is to have a good attitude.
Having a good attitude when the market is good may not explain the problem, but the building ceramics industry has encountered unprecedented It is rare to maintain a good mentality during the "cold winter". After a few days, the research team noticed that the vast majority of the interviewees showed rare optimism and calmness under the current market situation, were not affected by the external environment, and walked calmly on their chosen path.
Whether it is Fuzhou Lange Home Furnishing Co., Ltd. ( Zeng Guoliang, deputy general manager of Dongpeng Tile Fuzhou General Agent, Yu Xiaoming, general manager of Fuzhou Huida Tile Operation Center , as mentioned before, Chen Dengxiang, Liu Lile and others are fearless of the difficult market and full of confidence in the future. They firmly sell the bricks they like to sell and firmly believe that they can build ceramics. The industry survives and develops better.
Zeng Guoliang (middle), deputy general manager of Fuzhou Lange Home Furnishing Co., Ltd. (Fuzhou general agent of Dongpeng Ceramics)
Yu Xiaoming, General Manager of Fuzhou Huida Tile Operation Center (Chinese )
Fuzhou Jinke Ceramics
The research team found that none of the interviewees said that they represented brands during the interview No one had any negative words to say, and no one complained about the current market conditions. They just said that if management is not good, it is ultimately their own problem. With such a good attitude, how could he fail to sell ceramic tiles?
The fourth is to be quick in action.
Faced with the current severe situation, some ceramic tile dealers will only complain and are unwilling to make any any changes. Fujian ceramic tile dealers are different, they gave full play to the spirit of Fujian merchants who dare to venture, fight, and are good at action.
Xiyingmen Chen Yongfei, general manager of Sanhuan Haisheng Store of Building Materials and Furniture Plazasighted the situation and learned from his experience in opening up the home decoration service chain in Xiyingmen, Nanchang, Jiangxi for merchants Based on the successful cases of attracting traffic, the home decoration design industrial park project is being actively promoted to open up channels between decoration companies, designers and ceramic tile dealers, and empower the home building materials industry chain;There are also the aforementioned Chen Dengxiang's efforts in engineering channels and Yu Xiaoming's implementation of multi-category management. It is a successful case of quick action.
Chen Yongfei (right), general manager of Xiyingmen Building Materials Furniture Plaza Sanhuan Haisheng Store
Lu Benmao, general manager of Fuzhou Jinduo Tile (right)
Never act blindly, but as long as it is a goal that you have identified, you will act quickly. How is it possible to have such strong power of action? What about selling ceramic tiles?
Of course, Fujian ceramic tile dealers are far more than the above characteristics and shining points, they have many more Excellent qualities: unity, dedication, shrewdness...China Ceramics Network will continue to pay attention to it in the following interviews or after the end of this terminal survey.
As of August 13, there were 15 ceramic tile brands, a ceramics association, a 20 relevant personnel from the home building materials store (including a decoration master whom the research team met by chance on the high-speed train on August 10) were interviewed.
Tomorrow, the interview will continue. For more content, please pay attention to China Ceramics Network's "Channel Fission, Market First" terminal research·Fuzhou Station, and follow China Ceramics Network's WeChat official account!
